{"id":32808,"date":"2016-07-26T09:00:00","date_gmt":"2016-07-26T07:00:00","guid":{"rendered":"https:\/\/enreach.es\/blog\/blogoptimitzacio-de-costos-el-repte-dels-negocis-digitals\/"},"modified":"2023-12-13T16:08:44","modified_gmt":"2023-12-13T15:08:44","slug":"optimitzacio-de-costos-el-repte-dels-negocis-digitals","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/optimitzacio-de-costos-el-repte-dels-negocis-digitals\/","title":{"rendered":"Optimitzaci\u00f3 de costos: el repte dels negocis digitals"},"content":{"rendered":"

En l’era dels negocis digitals, l’optimitzaci\u00f3 de costos no ha de ser sin\u00f2nim de “reducci\u00f3 de costos”, ni actuar a posteriori a una situaci\u00f3 econ\u00f2mica complicada com l’actual, si no servir com a mesura preventiva que, a m\u00e9s, inclou la creaci\u00f3 d’oportunitats digitals capa\u00e7os de generar ingressos.<\/p>\n

Optimitzar costos, una estrat\u00e8gia de valor<\/strong><\/p>\n

La retallada en despeses o la reducci\u00f3 de costos en tecnologies de la informaci\u00f3 \u00e9s la primera idea que ve a la ment quan es planteja una “optimitzaci\u00f3 de costos”<\/strong>. No obstant aix\u00f2, aix\u00f2 \u00e9s degut al fet que, sovint, nom\u00e9s es planteja quan la situaci\u00f3 exigeix retallar el pressupost, limitant aix\u00ed la capacitat per crear oportunitats de generaci\u00f3 d’ingressos just quan \u00e9s probable que m\u00e9s es necessiten. En contraposici\u00f3, quan una estrat\u00e8gia d’aquest tipus \u00e9s dissenyada i implementada a priori de situacions adverses, l’activitat del negoci en q\u00fcesti\u00f3 es presenta m\u00e9s efica\u00e7 des del punt de vista operatiu, i l’empresa es troba en condicions m\u00e9s favorables per fer front a un panorama inestable. \u00a0 <\/p>\n

\n

Quan la situaci\u00f3 econ\u00f2mica mostra s\u00edmptomes d’estancament o recessi\u00f3, “simplement retallar el pressupost de TI i esperar que l’entorn econ\u00f2mic sigui m\u00e9s favorable per a realitzar inversions digitals”, no \u00e9s una opci\u00f3 v\u00e0lida per a les organitzacions que volen seguir sent competitives, afirma l’ vicepresidenta administrativa de Gartner<\/a>, Barbara Gomolski.<\/p>\n<\/blockquote>\n

Per sort, l’\u00faltima crisi econ\u00f2mica i financera, que encara persisteix, ha perm\u00e8s aprendre d’aix\u00f2 a molts l\u00edders de TI de grans companyies, per\u00f2 no a tots. \u00a0<\/p>\n

El repte del 4%<\/strong><\/p>\n

\n

Curiosament, i encara que sol ser una de les primeres \u00e0rees a les quals s’interv\u00e9 en \u00e8poca de retallades, “els costos de TI representen nom\u00e9s una petita fracci\u00f3, el 4%, dels costos de les empreses”.<\/strong><\/p>\n<\/blockquote>\n

L’optimitzaci\u00f3 de costos<\/strong> ha d’anar m\u00e9s enll\u00e0 dels mers retallades, incloent estrat\u00e8gies que augmentin la iniciativa de l’empresa. Segons Kurt Potter, vicepresident i un dels principals analistes de Gartner, l’estrat\u00e8gia d’optimitzaci\u00f3 de costos ha de ser integral i incloure tres tipus d’activitats:<\/p>\n

    \n
  1. Reduir els costos en TI augmentant al m\u00e0xim el valor de negoci.<\/li>\n
  2. Optimitzar els costos d’activitat, \u00e9s a dir, digitalitzar i optimitzar els processos per incrementar la productivitat.<\/li>\n
  3. Augmentar i consolidar la pres\u00e8ncia a l’era digital mitjan\u00e7ant la digitalitzaci\u00f3 de dades, informacions, processos, actius f\u00edsics.<\/li>\n<\/ol>\n

    Des dels inicis de l’actual recessi\u00f3, molts l\u00edders de TI no han estat aliens a la necessitat d’optimitzaci\u00f3 de costos i han “espremut” en exc\u00e9s la capacitat de les tecnologies de la informaci\u00f3 i redu\u00eft els seus pressupostos sota m\u00ednims. Per\u00f2 el repte que ara es planteja \u00e9s que aquests l\u00edders de TI necessiten ser proactius per ajudar a la resta de l’organitzaci\u00f3 a optimitzar i reduir els costos, per exemple, estenent les solucions tecnol\u00f2giques a altres \u00e0rees de la companyia per tal d’operar de manera m\u00e9s eficient.<\/p>\n

    En conclusi\u00f3, el major \u00fas de les tecnologies de la informaci\u00f3<\/strong>, ha de centrar-se en facilitar que els negocis funcionin de la forma m\u00e9s eficient possible, en lloc de centrar-se simplement en com ajustar el pressupost.<\/p>\n","protected":false},"excerpt":{"rendered":"

    En l\u0092era dels negocis digitals, l\u0092optimitzaci\u00f3 de costos no ha de ser sin\u00f2nim de \u0093reducci\u00f3 de costos\u0094, ni actuar a posteriori a una situaci\u00f3 econ\u00f2mica complicada com l\u0092actual, si no servir com a mesura preventiva que, a m\u00e9s, inclou la creaci\u00f3 d\u0092oportunitats digitals capa\u00e7os de generar ingressos.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2146],"tags":[],"class_list":["post-32808","post","type-post","status-publish","format-standard","hentry","category-noticies"],"acf":[],"yoast_head":"\nOptimitzaci\u00f3 de costos: el repte dels negocis digitals - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/ca\/blog\/optimitzacio-de-costos-el-repte-dels-negocis-digitals\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimitzaci\u00f3 de costos: el repte dels negocis digitals - 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