{"id":32881,"date":"2017-03-09T08:00:52","date_gmt":"2017-03-09T07:00:52","guid":{"rendered":"https:\/\/enreach.es\/blog\/la-inversio-cem-arribara-als-1318-mil-milions-dolars-2021\/"},"modified":"2022-06-23T13:50:02","modified_gmt":"2022-06-23T13:50:02","slug":"la-inversio-cem-arribara-als-1318-mil-milions-dolars-2021","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/la-inversio-cem-arribara-als-1318-mil-milions-dolars-2021\/","title":{"rendered":"La inversi\u00f3 en CEM arribar\u00e0 als 13,18 mil milions de d\u00f2lars el 2021"},"content":{"rendered":"<p>Segons l\u2019informe \u201cCustomer Experience Management Market\u201d (Mercat de la Gesti\u00f3 de l\u2019Experi\u00e8ncia del Client) publicat per <em>Markets and Markets<\/em>, s\u2019estima que el mercat global de gesti\u00f3 de l\u2019experi\u00e8ncia del client (CEM) experimentar\u00e0 una taxa de creixement anual del 21,1% passant dels 5,06 mil milions de d\u00f2lars de l\u2019any 2016 als 13,18 mil milions l\u2019any 2021.<strong>\u00a0<\/strong><\/p>\n<p>Diversos s\u00f3n els factors que expliquen l\u2019impuls que el <strong>mercat de CEM (Customer Experience Management)<\/strong> ja est\u00e0 experimentant i que, sens dubte, s\u2019accentuar\u00e0 en els propers anys: gesti\u00f3 de l\u2019<strong>experi\u00e8ncia del client<\/strong> al llarg de tot el proc\u00e9s, retenci\u00f3 i <strong>augment de la fidelitat dels clients<\/strong>, <strong>increment del comer\u00e7 electr\u00f2nic i de l\u2019m-commerce<\/strong>, o la necessitat de les empreses d\u2019<strong>adquirir un avantatge competitiu<\/strong> en el seu respectiu sector, entre d\u2019altres.<\/p>\n<p><strong>Els contact center dominaran la inversi\u00f3 en CEM<\/strong><\/p>\n<p>\u00c9s una de les principals conclusions a les quals arriba aquest <a href=\"http:\/\/www.marketresearch.com\/product\/sample-8337635.pdf\">informe<\/a>. El mercat de CEM es divideix en llocs web corporatius, botigues, <strong>contact centers<\/strong>, m\u00f2bils, xarxes socials, correu electr\u00f2nic i d\u2019altres. De tots ells, s\u2019espera que el segment dels <a href=\"https:\/\/www.masvoz.cat\/cloud-contact-center\">contact center<\/a> mantingui una quota de mercat per sobre de la resta fins l\u2019any 2021.<\/p>\n<p>Els contact center estaran especialment enfocats a gestionar de la manera m\u00e9s efica\u00e7 i eficient possible les <strong>consultes dels clients <\/strong>amb el doble objectiu de <strong>reduir costos <\/strong>i <strong>fidelitzar clients<\/strong>.<\/p>\n<p><strong>El sector de la fabricaci\u00f3 experimentar\u00e0 el major creixement en CEM<\/strong><\/p>\n<p>Dins de les ind\u00fastries verticals, ser\u00e0 el sector de la fabricaci\u00f3 aquell que experimenti un major creixement durant el per\u00edode assenyalat, degut fonamentalment al major inter\u00e8s demostrat per aquest tipus d\u2019empreses en retenir els seus clients, a la vegada que aconsegueixen atreure nous clients. La permanent \u201cguerra de preus\u201d, les fluctuacions econ\u00f2miques o el desafiament dels costos operacionals seran els principals reptes als quals hauran de fer front aquestes empreses.<\/p>\n<p><strong>Els Estats Units lideraran el creixement en la gesti\u00f3 de l\u2019experi\u00e8ncia del client<\/strong><\/p>\n<p>Per \u00faltim, l\u2019informe es centra en el creixement de les inversions en CEM per regions, estrat\u00e8gies i actors. En aquest sentit, s\u2019espera que els Estats Units liderin el mercat global de gesti\u00f3 de l\u2019experi\u00e8ncia del client gr\u00e0cies a la pres\u00e8ncia de companyies clau. Totes elles, incloent companyies d\u2019altres regions com Finl\u00e0ndia, l\u2019\u00cdndia o Regne Unit, emprendran diferents estrat\u00e8gies, principalment fusions i adquisicions, associacions i col\u00b7laboracions, i llan\u00e7ament de nous productes per augmentar la seva participaci\u00f3 en el mercat global de <a href=\"https:\/\/www.masvoz.cat\/blog\/la-centralitzacio-client-clau-per-l-exit-les-empreses\/\">gesti\u00f3 de l\u2019experi\u00e8ncia del client<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segons l\u2019informe \u201cCustomer Experience Management Market\u201d (Mercat de la Gesti\u00f3 de l\u2019Experi\u00e8ncia del Client) publicat per Markets and Markets, s\u2019estima que el mercat global de gesti\u00f3 de l\u2019experi\u00e8ncia del client (CEM) experimentar\u00e0 una taxa de creixement anual del 21,1% passant dels 5,06 mil milions de d\u00f2lars de l\u2019any 2016 als 13,18 mil milions l\u2019any 2021.\u00a0&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/enreach.es\/ca\/blog\/la-inversio-cem-arribara-als-1318-mil-milions-dolars-2021\/\" title=\"Read La inversi\u00f3 en CEM arribar\u00e0 als 13,18 mil milions de d\u00f2lars el 2021\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":32882,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2145],"tags":[],"class_list":["post-32881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center-intelligent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La inversi\u00f3 en CEM arribar\u00e0 als 13,18 mil milions de d\u00f2lars el 2021 - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/blog\/la-inversion-cem-alcanzara-los-1318-mil-millones-dolares-2021\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La inversi\u00f3 en CEM arribar\u00e0 als 13,18 mil milions de d\u00f2lars el 2021 - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"Segons l\u2019informe \u201cCustomer Experience Management Market\u201d (Mercat de la Gesti\u00f3 de l\u2019Experi\u00e8ncia del Client) publicat per Markets and Markets, s\u2019estima que el mercat global de gesti\u00f3 de l\u2019experi\u00e8ncia del client (CEM) experimentar\u00e0 una taxa de creixement anual del 21,1% passant dels 5,06 mil milions de d\u00f2lars de l\u2019any 2016 als 13,18 mil milions l\u2019any 2021.\u00a0... 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