{"id":32914,"date":"2017-04-11T07:00:39","date_gmt":"2017-04-11T05:00:39","guid":{"rendered":"https:\/\/enreach.es\/blog\/la-cultura-digital-clau-pel-creixement-les-empreses\/"},"modified":"2023-12-13T16:22:37","modified_gmt":"2023-12-13T15:22:37","slug":"la-cultura-digital-clau-pel-creixement-les-empreses","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/la-cultura-digital-clau-pel-creixement-les-empreses\/","title":{"rendered":"La cultura digital, clau pel creixement de les empreses"},"content":{"rendered":"

En una \u00e8poca en qu\u00e8 la integraci\u00f3 de les noves tecnologies digitals est\u00e0 transformant la for\u00e7a de treball, tamb\u00e9 la cultura de les empreses s\u2019ha d\u2019estendre amb la finalitat d\u2019incloure les noves pr\u00e0ctiques digitals en el lloc de feina.<\/p>\n

L\u2019objectiu no \u00e9s cap altre que la consecuci\u00f3 d\u2019una cultura digital<\/strong> i productiva, fet pel qual, temes com la cultura<\/strong>, el comprom\u00eds<\/strong> i la retenci\u00f3 dels empleats<\/strong> s\u2019han convertit en temes de primer ordre per als l\u00edders empresarials. De fet, un recent informe<\/a> elaborat per la firma d\u2019an\u00e0lisi Deloitte sota el t\u00edtol \u201cDigital Workplace and Culture\u201d posa de manifest que el 87% de les organitzacions citen la cultura i el comprom\u00eds com un dels seus principals reptes<\/strong>, a la vegada que el 50% qualifica aquest aspecte com a \u201cmolt important\u201d.<\/p>\n

En conseq\u00fc\u00e8ncia, \u00e9s responsabilitat de les empreses implementar les mesures per a crear un lloc de treball (local o online) basat en el suport, la col\u00b7laboraci\u00f3<\/a>, en el qual les persones puguin ajudar a la seva organitzaci\u00f3 a cr\u00e9ixer al seg\u00fcent nivell. Per\u00f2, quines s\u00f3n les claus per aconseguir aquest lloc de treball digital<\/strong>?<\/p>\n

En primer lloc, construir una cultura digital<\/a><\/strong>, \u00e9s a dir, una cultura de treball forta recolzada en la implementaci\u00f3 de les tecnologies digitals<\/a><\/strong> que facilita a les empreses atreure i contractar el millor talent, maximitzar la taxa de retenci\u00f3 dels empleats<\/strong> o oferir un servei al client<\/a> m\u00e9s eficient i de qualitat<\/strong>, entre d\u2019altres avantatges.<\/p>\n

No obstant, per aconseguir aquesta cultura digital \u00e9s essencial comprendre les necessitats de la gesti\u00f3 del coneixement i del propi personal per emprendre aix\u00ed una planificaci\u00f3 estrat\u00e8gica fonamentada en la presa de decisions informades.<\/p>\n

\n

\u201cSense una cultura que doni suport a la nova realitat del lloc de treball digital, les organitzacions s\u2019enfronten a una p\u00e8rdua de productivitat, a la frustraci\u00f3 dels treballadors a tots els nivells, i a problemes de retenci\u00f3\u201d.<\/p>\n<\/blockquote>\n

La segona clau consisteix a tractar els empleats com a clients<\/strong>, en el sentit d\u2019afavorir una cultura digital de suport que permeti que els treballadors es sentin integrats, connectats, membres de l\u2019equip, fins i tot si es troben dispersos per tot el m\u00f3n. Per aix\u00f2, \u00e9s imprescindible l\u2019\u00fas d\u2019eines<\/a> de col\u00b7laboraci\u00f3 digital<\/strong> a tota l\u2019empresa. Al mateix temps, \u00e9s necessari implementar pol\u00edtiques que tinguin cura dels empleats i que evitin el seu desgast: pol\u00edtiques de salut, de jubilaci\u00f3, de vacances, de desconnexi\u00f3…<\/p>\n

I, en tercer lloc, la que potser sigui la clau m\u00e9s \u00f2bvia, estar obert a la innovaci\u00f3<\/strong>. Per sobreviure al futur, les organitzacions han d\u2019adoptar una cultura digital que els confereixi els avantatges ja citats, per\u00f2 per aix\u00f2, han de mostrar flexibilitat per adoptar plataformes i estrat\u00e8gies digitals<\/strong>, a l\u2019hora que \u201cproporciona un ambient de treball m\u00e9s obert, amb major transpar\u00e8ncia de la informaci\u00f3 i confian\u00e7a en l\u2019experi\u00e8ncia\u201d.<\/p>\n

L\u2019adopci\u00f3 d\u2019aquestes tres claus situar\u00e0 a qualsevol empresa en el cam\u00ed correcte de la creaci\u00f3 d\u2019una cultura digital d\u2019\u00e8xit.<\/p>\n","protected":false},"excerpt":{"rendered":"

En una \u00e8poca en qu\u00e8 la integraci\u00f3 de les noves tecnologies digitals est\u00e0 transformant la for\u00e7a de treball, tamb\u00e9 la cultura de les empreses s\u2019ha d\u2019estendre amb la finalitat d\u2019incloure les noves pr\u00e0ctiques digitals en el lloc de feina. L\u2019objectiu no \u00e9s cap altre que la consecuci\u00f3 d\u2019una cultura digital i productiva, fet pel qual,… Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":32915,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2146],"tags":[],"class_list":["post-32914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"\nLa cultura digital, clau pel creixement de les empreses - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/ca\/blog\/la-cultura-digital-clau-pel-creixement-les-empreses\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La cultura digital, clau pel creixement de les empreses - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"En una \u00e8poca en qu\u00e8 la integraci\u00f3 de les noves tecnologies digitals est\u00e0 transformant la for\u00e7a de treball, tamb\u00e9 la cultura de les empreses s\u2019ha d\u2019estendre amb la finalitat d\u2019incloure les noves pr\u00e0ctiques digitals en el lloc de feina. 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