{"id":32973,"date":"2017-05-25T07:00:16","date_gmt":"2017-05-25T05:00:16","guid":{"rendered":"https:\/\/enreach.es\/blog\/5-tendencies-del-proces-transformacio-digital-les-empreses\/"},"modified":"2023-12-13T16:21:47","modified_gmt":"2023-12-13T15:21:47","slug":"5-tendencies-del-proces-transformacio-digital-les-empreses","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/5-tendencies-del-proces-transformacio-digital-les-empreses\/","title":{"rendered":"5 tend\u00e8ncies del proc\u00e9s de transformaci\u00f3 digital a les empreses"},"content":{"rendered":"

En plena revoluci\u00f3 tecnol\u00f2gica, amb l\u2019\u00e0mbit digital dominant en cadascun dels sectors de l\u2019economia, a mesura que les empreses es tornen digitals, tamb\u00e9 la gent i les seves cultures han de ser digitals. No obstant, si b\u00e9 la tecnologia \u00e9s el motor d\u2019aquesta transformaci\u00f3, \u00e9s la gent, i no nom\u00e9s la tecnologia, la que transformar\u00e0 les organitzacions cap al futur.<\/p>\n

S\u00f3n precisament aquells actors que han estat capa\u00e7os de comprendre la necessitat de construir una cultura digital global i integrada <\/strong>que mant\u00e9 la primacia de les persones<\/strong>, els que han aconseguit obtenir un avantatge competitiu, i els que estan marcant el cam\u00ed cap a la creaci\u00f3 de noves cultures corporatives d\u2019alt rendiment<\/strong> en les quals s\u00f3n les persones les que aprenen constantment, creen noves solucions, i q\u00fcestionen l\u2019statu quo <\/em>imperant impulsant el canvi.<\/p>\n

Aquesta \u00e9s la gran conclusi\u00f3 a les quals arriba l\u2019\u00faltim informe elaborat per la firma Accenture sota el t\u00edtol \u201cPeople First: The Primacy of People in a Digital Age\u201d, un treball que defineix la cultura digital<\/a> <\/strong>i el talent<\/strong> com els dos factors diferenciadors clau per un entorn empresarial que cada cop \u00e9s m\u00e9s digital<\/a> i m\u00e9s competitiu<\/strong>.<\/p>\n

Accenture assenyala que els aut\u00e8ntics l\u00edders de l\u2019era digital saben que l\u2019\u00e8xit dep\u00e8n de les persones<\/strong>, sent de vital import\u00e0ncia la capacitat per entendre i comprendre les necessitats i els comportaments canviants dels clients<\/strong>. Per\u00f2 el factor m\u00e9s decisiu ser\u00e0 la capacitat que mostri una empresa per desenvolupar la seva cultura corporativa, no nom\u00e9s amb la finalitat d\u2019aprofitar les tecnologies<\/a> emergents<\/strong>, sin\u00f3 tamb\u00e9, i m\u00e9s important, per adoptar les noves estrat\u00e8gies de negoci<\/strong> que impulsen aquestes tecnologies.<\/p>\n

Aquest estudi, que la pr\u00f2pia companyia defineix com un \u201cmissatge cr\u00edtic contraintu\u00eftiu\u201d, es converteix en lectura obligat\u00f2ria pels l\u00edders de les empreses de tot el m\u00f3n en tant que proposa algunes idees clau per ajudar a aquestes organitzacions a assolir l\u2019\u00e8xit en el seu proc\u00e9s de transformaci\u00f3 per convertir-se en un negoci digital.<\/p>\n

En aquest sentit, l\u2019estudi \u201cPeople First\u201d d\u2019Accenture proposa cinc tend\u00e8ncies clau que definiran el proc\u00e9s de transformaci\u00f3 digital <\/strong>durant els propers anys:<\/p>\n

    \n
  1. L\u2019automatitzaci\u00f3 intel\u00b7ligent<\/strong>.<\/li>\n
  2. La major capacitat d\u2019adaptaci\u00f3<\/strong> de la for\u00e7a de treball.<\/li>\n
  3. El desenvolupament de noves plataformes<\/strong> tecnol\u00f2giques.<\/li>\n
  4. La disrupci\u00f3 que es pot predir<\/strong>, \u00e9s a dir, la capacitat per preveure els canvis que estan per arribar.<\/li>\n
  5. La confian\u00e7a digital<\/strong>, enfortint les relacions amb els clients a trav\u00e9s de l\u2019\u00e8tica i la seguretat.<\/li>\n<\/ol>\n

    Aix\u00ed, Accenture aposta en aquest treball<\/a> per la m\u00e0xima \u201cla gent primer\u201d i pel car\u00e0cter \u00fanic de cada organitzaci\u00f3 (\u201ccada negoci \u00e9s un negoci digital\u201d); la clau radica en reinventar l\u2019organitzaci\u00f3 i la cultura<\/strong> dins d\u2019aquesta per impulsar la innovaci\u00f3, el canvi, el negoci cap a la propera generaci\u00f3<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    En plena revoluci\u00f3 tecnol\u00f2gica, amb l\u2019\u00e0mbit digital dominant en cadascun dels sectors de l\u2019economia, a mesura que les empreses es tornen digitals, tamb\u00e9 la gent i les seves cultures han de ser digitals. No obstant, si b\u00e9 la tecnologia \u00e9s el motor d\u2019aquesta transformaci\u00f3, \u00e9s la gent, i no nom\u00e9s la tecnologia, la que transformar\u00e0… Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":27526,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2146,1],"tags":[],"class_list":["post-32973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","category-sin-categoria"],"acf":[],"yoast_head":"\n5 tend\u00e8ncies del proc\u00e9s de transformaci\u00f3 digital a les empreses - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/ca\/blog\/5-tendencies-del-proces-transformacio-digital-les-empreses\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tend\u00e8ncies del proc\u00e9s de transformaci\u00f3 digital a les empreses - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"En plena revoluci\u00f3 tecnol\u00f2gica, amb l\u2019\u00e0mbit digital dominant en cadascun dels sectors de l\u2019economia, a mesura que les empreses es tornen digitals, tamb\u00e9 la gent i les seves cultures han de ser digitals. 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