{"id":33056,"date":"2017-11-02T07:00:51","date_gmt":"2017-11-02T06:00:51","guid":{"rendered":"https:\/\/enreach.es\/blog\/blog7-idees-tenir-compte-pel-teu-ecommerce-2018\/"},"modified":"2024-03-19T12:51:04","modified_gmt":"2024-03-19T11:51:04","slug":"blog7-idees-tenir-compte-pel-teu-ecommerce-2018","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/blog7-idees-tenir-compte-pel-teu-ecommerce-2018\/","title":{"rendered":"7 idees a tenir en compte pel teu eCommerce el 2018"},"content":{"rendered":"

Els dies 25 i 26 d\u2019octubre vam assistir a Madrid a un dels events m\u00e9s importants sobre l\u2019ecosistema digital a Espanya: l\u2019eShow Madrid 2017<\/a><\/strong>. La 31\u00aa edici\u00f3 d\u2019aquest reconegut esdeveniment va reunir a l\u00edders de m\u00e0rqueting digital i eCommerce en un espai \u00fanic on es van donar a con\u00e8ixer les noves tend\u00e8ncies digitals, aix\u00ed com les solucions tecnol\u00f2giques i estrat\u00e8giques m\u00e9s innovadores basades en casos d\u2019\u00e8xit. Tamb\u00e9 es van donar 7 idees a tenir en compte pel teu eCommerce el 2018.<\/p>\n

El 2018 arribar\u00e0 l\u2019\u00e8poca daurada de l\u2019eCommerce a Espanya<\/strong><\/h5>\n

Segons estimacions del Digital Market Outlook de Statista, el 2018 ser\u00e0 l\u2019any en qu\u00e8 els ingressos derivats de l\u2019eCommerce a Espanya aconseguiran un ritme de creixement de l\u201911,3%<\/strong>, assolint aix\u00ed la seva \u00e8poca daurada, donat que es preveu que el 2019 aquest creixement anual sigui de l\u201911,1%, el 2020 del 10,1%, el 2021 del 8,5% i el 2022 del 6,9%.<\/p>\n

Les dades de 2017 marquen aquest futur prometedor pel proper any. Aix\u00ed, al llarg de 2017 s\u2019estima que les vendes online augmentaran un 10,6% i que el mercat de l\u2019eCommerce generar\u00e0 uns ingressos totals de 15.523 milions d\u2019euros a Espanya<\/strong>. Per segments de negoci, aquells que facturaran un major volum seran: moda (6.129 milions d\u2019euros), joguines i aficions (3.425 milions d\u2019euros), i electr\u00f2nica i mitjans (3.037 milions d\u2019euros).<\/p>\n

Evita els 7 paranys digitals m\u00e9s habituals en un eCommerce<\/strong><\/h5>\n

Beatriz Fern\u00e1ndez, Digital Business Specialist de Digital Boost (by Stratesys), va explicar quins s\u00f3n els mals digitals que les marques han de con\u00e8ixer, \u00e9s a dir, aquelles pr\u00e0ctiques online que podrien comportar problemes a les empreses:<\/p>\n

    \n
  1. Opinions falses:<\/strong> una de les grans aportacions de l\u2019era digital \u00e9s la possibilitat de compartir opinions sobre serveis, productes i experi\u00e8ncies de compra. No obstant, en els \u00faltims anys s\u2019ha est\u00e8s una mala praxis en la qual les opinions falses s\u2019han convertir en una forma fraudulenta de fer negoci. En aquest sentit, diversos estudis afirmen que una de cada tres cr\u00edtiques que llegim probablement sigui falsa<\/strong>.<\/li>\n<\/ol>\n
      \n
    1. L\u2019engagement com a KPI:<\/strong> aquesta variable mesura el nivell de comprom\u00eds dels usuaris amb una marca. L\u2019engagement s\u2019ha convertit en la \u2018nina dels ulls\u2019 de l\u2019era digital, i es preveu que creixi de manera cont\u00ednua, arribant a ser un mesurador d\u2019\u00e8xit rotund pels canals socials. No obstant, no \u00e9s un KPI amb un comportament estable<\/strong> i, per tant, no pot ser un indicador absolut de l\u2019\u00e8xit o frac\u00e0s de l\u2019exercici d\u2019una marca en un canal determinat.<\/li>\n<\/ol>\n
        \n
      1. Emails amb el correu \u2018no reply\u2019:<\/strong> l\u2019emailing \u00e9s bidireccional, busca que el usuari pugui respondre, \u00e9s personal, t\u00e9 a una persona real darrere enviant-lo i aporta valor a qui el rep. Per tant, enviar emails als usuaris amb el correu \u2018no reply\u2019 pugui acabar tenint conseq\u00fc\u00e8ncies negatives<\/strong> a la reputaci\u00f3 online de les empreses.<\/li>\n<\/ol>\n
          \n
        1. Solucions universals:<\/strong> Quina opci\u00f3 \u00e9s millor? Web app, responsive, app? En realitat, no hi ha una resposta universal correcta. El que han de fer les empreses \u00e9s preguntar-se qu\u00e8 necessita l\u2019usuari final. En aquest sentit, exercicis com el \u2018customer journey\u2019, el buyer persona o el mapa d\u2019empatia, entre d\u2019altres, ajuden a les empreses a saber-ho.<\/li>\n<\/ol>\n
            \n
          1. En el m\u00f3n digital es pot mesurar tot:<\/strong> segons alguns experts no tot \u00e9s mesurable. Per exemple, no es pot mesurar la connexi\u00f3 emocional que provoca un anunci publicitari amb una audi\u00e8ncia. En aquest sentit, l\u2019\u00e9sser hum\u00e0 comparteix molt m\u00e9s quan no est\u00e0 satisfet que quan est\u00e0 content amb uan experi\u00e8ncia.<\/li>\n<\/ol>\n
              \n
            1. Ancorats en el funnel tradicional:<\/strong> sempre s\u2019ha mesurat el funnel de compra centrant-se nom\u00e9s en les fases conegudes de coneixement, consideraci\u00f3, conversi\u00f3, fidelitzaci\u00f3 i generaci\u00f3 d\u2019ambaixadors. Els experts consideren que \u00e9s necessari donar un pas m\u00e9s i considerar tamb\u00e9 les emocions (funnel experiencial)<\/strong> que es produeixen en cadascuna d\u2019aquestes fases perqu\u00e8 l\u2019usuari quedi content i visqui una bona experi\u00e8ncia de compra.<\/li>\n<\/ol>\n
                \n
              1. Tot en streaming i en viu:<\/strong> no perqu\u00e8 cada cop m\u00e9s xarxes socials ofereixin l\u2019opci\u00f3 de retransmetre en viu significa que s\u2019hagi d\u2019utilitzar cada vegada que hi hagi una oportunitat. De la mateixa manera que no s\u2019ha de tenir pres\u00e8ncia en totes les xarxes socials, les marques no han d\u2019obsessionar-se amb emprar enquestes o retransmissions en viu.<\/li>\n<\/ol>\n\"webinar_blog_2\"<\/a>\n
                Solucions per millorar el ROI del teu eCommerce<\/strong><\/h5>\n

                Aquests \u2018paranys digitals\u2019, exposats durant l\u2019eShow Madrid 2017 marquen el rumb que haurien de seguir les empreses. Els eCommerce i les marques haurien de fer una lectura positiva d\u2019aquestes per establir els \u2018to do\u2019 en les seves estrat\u00e8gies digitals. La satisfacci\u00f3 i l\u2019experi\u00e8ncia dels usuaris, aix\u00ed com el servei d\u2019atenci\u00f3 al client continuen sent claus per a la fidelitzaci\u00f3 dels clients<\/strong>.<\/p>\n

                En aquest sentit, aquest article <\/strong>proposa bones pr\u00e0ctiques i trucs per millorar els KPIs cr\u00edtics del teu eCommerce a trav\u00e9s de solucions de comunicaci\u00f3<\/strong>. Aplicacions per connectar millor amb els visitants del teu web, generar m\u00e9s conversions amb un menor CPL<\/strong>, i analitzar el rendiment de les teves campanyes amb m\u00e9s precisi\u00f3<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                Els dies 25 i 26 d\u2019octubre vam assistir a Madrid a un dels events m\u00e9s importants sobre l\u2019ecosistema digital a Espanya: l\u2019eShow Madrid 2017. La 31\u00aa edici\u00f3 d\u2019aquest reconegut esdeveniment va reunir a l\u00edders de m\u00e0rqueting digital i eCommerce en un espai \u00fanic on es van donar a con\u00e8ixer les noves tend\u00e8ncies digitals, aix\u00ed com… Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":33057,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2145],"tags":[],"class_list":["post-33056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center-intelligent"],"acf":[],"yoast_head":"\n7 idees a tenir en compte pel teu eCommerce el 2018 - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/ca\/blog\/blog7-idees-tenir-compte-pel-teu-ecommerce-2018\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 idees a tenir en compte pel teu eCommerce el 2018 - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"Els dies 25 i 26 d\u2019octubre vam assistir a Madrid a un dels events m\u00e9s importants sobre l\u2019ecosistema digital a Espanya: l\u2019eShow Madrid 2017. La 31\u00aa edici\u00f3 d\u2019aquest reconegut esdeveniment va reunir a l\u00edders de m\u00e0rqueting digital i eCommerce en un espai \u00fanic on es van donar a con\u00e8ixer les noves tend\u00e8ncies digitals, aix\u00ed com... 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