{"id":33156,"date":"2018-03-20T07:00:35","date_gmt":"2018-03-20T07:00:35","guid":{"rendered":"https:\/\/enreach.es\/blog\/mercat-mundial-divr-arribara-als-554-bilions-dolars-2023\/"},"modified":"2022-06-23T13:50:35","modified_gmt":"2022-06-23T13:50:35","slug":"mercat-mundial-divr-arribara-als-554-bilions-dolars-2023","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/mercat-mundial-divr-arribara-als-554-bilions-dolars-2023\/","title":{"rendered":"El mercat mundial d\u2019IVR arribar\u00e0 als 5,54 bilions de d\u00f2lars el 2023"},"content":{"rendered":"

Segons l\u2019informe \u201cInteractive Voice Response Market\u201d, elaborat per Markets and Markets, el mercat mundial d\u2019IVR (Respuesta de Voz Interactiva) va assolir els 3,73 mil milions de d\u00f2lars el 2017 i s\u2019espera que arribi als 5,54 mil milions de d\u00f2lars el 2023, amb una taxa de creixement anual del 6,83%. Aquest creixement s\u2019atribueix a la creixent integraci\u00f3 de tecnologies avan\u00e7ades i l\u2019augment dels serveis basats en el n\u00favol que compleixen amb els est\u00e0ndards de la ind\u00fastria pels sistemes d\u2019IVR.<\/p>\n

Major integraci\u00f3 de tecnologies avan\u00e7ades per impulsar el creixement del mercat d\u2019IVR<\/strong><\/h5>\n

El processament del llenguatge natural (NPL) \u00e9s una de les tecnologies l\u00edders que ha estat guanyant una major adopci\u00f3 en l\u2019\u00faltima d\u00e8cada a la ind\u00fastria de la resposta de veu interactiva (IVR). Aquesta tecnologia s\u2019utilitza per analitzar el llenguatge natural parlat, i els IVR que l\u2019admeten poden generar respostes en el llenguatge natural, facilitant el desenvolupament de sistemes conversacionals. Usant la tecnologia NPL, les solucions IVR han estat dissenyades per ser m\u00e9s intel\u00b7ligents en l\u2019atenci\u00f3 al client.<\/p>\n

Un software IVR avan\u00e7at<\/strong><\/a> automatitza la recepci\u00f3 de trucades als centres d\u2019atenci\u00f3 a clients, ajudant a optimitzar els recursos i millorar l\u2019experi\u00e8ncia dels clients<\/strong>. At\u00e9n el 100% de les trucades 24\/7, redueix a zero el temps d\u2019espera i ofereix respostes predefinides a les sol\u00b7licituds m\u00e9s habituals. Aix\u00ed mateix, el servei IVR dirigeix les trucades autom\u00e0ticament a l\u2019agent m\u00e9s adequat per oferir la millor resposta<\/strong>. A m\u00e9s, gr\u00e0cies a la intel\u00b7lig\u00e8ncia d\u2019un software IVR avan\u00e7at les empreses poden optimitzar processos complexos com la gesti\u00f3 de cites m\u00e8diques, la realitzaci\u00f3 de reserves a restaurants, el llan\u00e7ament d\u2019enquestes de satisfacci\u00f3 com NPS (Net Promoted Score), o el tracking d\u2019un enviament, entre molts altres.<\/p>\n

D\u2019altra banda, l\u2019an\u00e0lisi de l\u2019IVR <\/strong>juga un paper essencial per alimentar el creixement del mercat, ja que ajuda a les companyies a aconseguir la satisfacci\u00f3 del client al capturar, rastrejar i avaluar tota l\u2019experi\u00e8ncia de trucades<\/strong>. Les solucions d\u2019an\u00e0lisis d\u2019IVR examinen problemes com els punts d\u2019abandonament m\u00e9s comuns a cada trucada, els men\u00fas no entesos pel client o la retic\u00e8ncia dels usuaris en la utilitzaci\u00f3 de sistemes de resposta de veu interactiva. Un cop identificats els problemes, una organitzaci\u00f3 pot realitzar millores en la seva soluci\u00f3 d\u2019IVR facilitant als clients l\u2019\u00fas de la soluci\u00f3 d\u2019autoservei<\/strong>.<\/p>\n

Els IVR basats en veu augmentaran durant els propers cinc anys<\/strong><\/h5>\n

Segons aquest informe<\/a>, el mercat de resposta de veu interactiva per IVR basats en veu est\u00e0 guanyant impuls i creixer\u00e0 durant els propers cinc anys, ja que gr\u00e0cies a la integraci\u00f3 de la tecnologia de processament de llenguatge natural (NPL) es redueix el temps que triga un client en resoldre una consulta en particular, disminuint aix\u00ed la durada total de la trucada. Aix\u00f2, a la vegada, ajuda a les organitzacions a aconseguir una major optimitzaci\u00f3 de costos.<\/p>\n

Els EUA i \u00c0sia Pac\u00edfic, les regions amb m\u00e9s creixement<\/strong><\/h5>\n

Els aven\u00e7os en la tecnologia de resposta de veu interactiva per a una comunicaci\u00f3 i seguretat impecables, aix\u00ed com la facilitat per realitzar una tasca sense l\u2019ajuda d\u2019un agent s\u00f3n els factors crucials que impulsaran el creixement del mercat d\u2019IVR als Estats Units fins el 2023. D\u2019altra banda, la regi\u00f3 \u00c0sia Pac\u00edfic (APAC) experimentar\u00e0 la taxa de creixement anual m\u00e9s r\u00e0pida en el mercat IVR i, segons l\u2019informe de Markets and Markets, tindr\u00e0 un gran potencial de mercat en els propers cinc anys.<\/p>\n","protected":false},"excerpt":{"rendered":"

Segons l\u2019informe \u201cInteractive Voice Response Market\u201d, elaborat per Markets and Markets, el mercat mundial d\u2019IVR (Respuesta de Voz Interactiva) va assolir els 3,73 mil milions de d\u00f2lars el 2017 i s\u2019espera que arribi als 5,54 mil milions de d\u00f2lars el 2023, amb una taxa de creixement anual del 6,83%. Aquest creixement s\u2019atribueix a la creixent… Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":33157,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2144],"tags":[],"class_list":["post-33156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacions-al-nuvol"],"acf":[],"yoast_head":"\nEl mercat mundial d\u2019IVR arribar\u00e0 als 5,54 bilions de d\u00f2lars el 2023 - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/blog\/mercado-mundial-ivr-alcanzara-los-554-billones-dolares-2023\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El mercat mundial d\u2019IVR arribar\u00e0 als 5,54 bilions de d\u00f2lars el 2023 - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"Segons l\u2019informe \u201cInteractive Voice Response Market\u201d, elaborat per Markets and Markets, el mercat mundial d\u2019IVR (Respuesta de Voz Interactiva) va assolir els 3,73 mil milions de d\u00f2lars el 2017 i s\u2019espera que arribi als 5,54 mil milions de d\u00f2lars el 2023, amb una taxa de creixement anual del 6,83%. 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