{"id":33899,"date":"2020-10-13T07:27:36","date_gmt":"2020-10-13T05:27:36","guid":{"rendered":"https:\/\/enreach.es\/blog\/com-els-departaments-de-vendes-i-el-marqueting-poden-utilitzar-lanalisi-dinteraccio\/"},"modified":"2023-12-13T16:32:32","modified_gmt":"2023-12-13T15:32:32","slug":"com-els-departaments-de-vendes-i-el-marqueting-poden-utilitzar-lanalisi-dinteraccio","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/com-els-departaments-de-vendes-i-el-marqueting-poden-utilitzar-lanalisi-dinteraccio\/","title":{"rendered":"Com els departaments de vendes i el m\u00e0rqueting poden utilitzar l\u2019an\u00e0lisi d\u2019interacci\u00f3"},"content":{"rendered":"<p>L\u2019an\u00e0lisi d\u2019interacci\u00f3 (veu i text) genera beneficis quantificables que contribueixen als ingressos i guanys d\u2019una empresa. Quan aquesta an\u00e0lisi s\u2019aplica de manera consistent als call center, que s\u00f3n els principals compradors d\u2019aquestes solucions, millora l\u2019experi\u00e8ncia del client (CX) i el comprom\u00eds dels agents, i redueix els costos operatius.<\/p>\n<p>L\u2019<strong><a href=\"https:\/\/www.masvoz.cat\/cloud-contact-center\/estadistiques-informes\/\">an\u00e0lisi d\u2019interacci\u00f3<\/a><\/strong> s\u2019ha convertit en una de les aplicacions de refer\u00e8ncia durant la pand\u00e8mia de coronavirus. Les empreses l\u2019estan utilitzant com un sistema d\u2019alerta temprana per <strong>obtenir<\/strong> <strong>informaci\u00f3 sobre els problemes i tend\u00e8ncies emergents dels clients<\/strong>.<\/p>\n<p>Alhora, s\u2019utilitza per <strong>realitzar un seguiment del rendiment dels empleats que treballen des de casa<\/strong>. Aquests dos usos reflecteixen la flexibilitat i aplicabilitat d\u2019aquests an\u00e0lisi en una \u00e0mplia varietat d\u2019escenaris comercials. <strong>El seu \u00fas potencial abasta tots els departaments d\u2019atenci\u00f3 al client en una empresa, sent les vendes i el m\u00e0rqueting els m\u00e9s importants<\/strong>.<\/p>\n<h5><strong>Com els departaments de vendes i el m\u00e0rqueting poden utilitzar l\u2019an\u00e0lisi d\u2019interacci\u00f3<\/strong><\/h5>\n<h5><strong>Casos d\u2019\u00fas en el Departament de Vendes<\/strong><\/h5>\n<p>Una soluci\u00f3 d\u2019an\u00e0lisi d\u2019interacci\u00f3 es pot utilitzar per millorar els beneficis de moltes activitats relacionades amb les vendes, que inclouen:<\/p>\n<ul>\n<li>Determinar quins elements tenen una tend\u00e8ncia a l\u2019al\u00e7a o a la baixa i per qu\u00e8.<\/li>\n<li>Quins canals i venedors s\u00f3n m\u00e9s efectius i millor rebuts.<\/li>\n<li>Preus correctes i quins han de reajustar-se.<\/li>\n<\/ul>\n<p>Els comentaris dels clients tamb\u00e9 han d\u2019utilitzar-se per complementar els descobriments dels <strong>grups focals<\/strong> (un m\u00e8tode d\u2019investigaci\u00f3 qualitativa que reuneix participants en una entrevista, en la qual s\u2019exposen opinions sobre productes o serveis. \u00c9s un tipus d\u2019investigaci\u00f3 molt emprat en m\u00e0rqueting). A m\u00e9s, <strong>aquests sistemes es poden usar per validar noves idees de productes i serveis identificats per aquests grups o suggerits pels clients<\/strong>.<\/p>\n<h5><strong>Casos d\u2019\u00fas en el Departament de M\u00e0rqueting <\/strong><\/h5>\n<p>Els departaments de m\u00e0rqueting es beneficiaran de l\u2019\u00fas de solucions d\u2019an\u00e0lisi d\u2019interacci\u00f3, ja que \u00e9s probable que els descobriments estalvien a l\u2019empresa milions d\u2019euros alhora que augmenten els ingressos generats per les iniciatives de m\u00e0rqueting.<\/p>\n<p>Aquesta an\u00e0lisi ha d\u2019utilitzar-se per a proves de m\u00e0rqueting abans de realitzar Inversiones importants, portant el concepte de proves A \/ B a un nivell molt m\u00e9s efectiu. A m\u00e9s, <strong>aquestes solucions poden ajudar a determinar els m\u00e8todes i canals m\u00e9s apropiats per interactuar amb clients i prospectes, i l\u2019an\u00e0lisi d\u2019interacci\u00f3 pot usar-se per identificar als clients en risc abans que estiguin el suficientment molestos per perdre\u2019ls<\/strong>.<\/p>\n<p>L\u2019anal\u00edtica d\u2019interacci\u00f3 ha d\u2019emprar-se per \u201cmesurar el pols\u201d conceptualment dels clients d\u2019una empresa i reduir el risc d\u2019errors en les xarxes socials, que s\u00f3n costosos per a una marca. Aix\u00ed mateix, pot identificar r\u00e0pidament els productes i serveis que estan en tend\u00e8ncia en un moment donat, posicionant a les empreses per identificar les necessitats i desitjos dels clients.<\/p>\n<p>A m\u00e9s, <strong>l\u2019an\u00e0lisi d\u2019interacci\u00f3 pot capturar i analitzar informaci\u00f3 sobre la compet\u00e8ncia, el que permet a les empreses limitar la p\u00e8rdua de clients amb t\u00e0ctiques de retenci\u00f3 proactives<\/strong>.<\/p>\n<p>En conclusi\u00f3, <strong>els contact center (i el servei \/ suport al client) s\u00f3n els principals usuaris d\u2019aquestes solucions en l\u2019actualitat perqu\u00e8 s\u00f3n la font d\u2019informaci\u00f3, trucades telef\u00f2niques i converses escrites amb els clients<\/strong>. Si les empreses ampliessin l\u2019acc\u00e9s a l\u2019an\u00e0lisi d\u2019interacci\u00f3 als l\u00edders de totes les funcions i departaments orientats al client, trobarien molts dels coneixements que han estat buscant durant anys.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019an\u00e0lisi d\u2019interacci\u00f3 (veu i text) genera beneficis quantificables que contribueixen als ingressos i guanys d\u2019una empresa. Quan aquesta an\u00e0lisi s\u2019aplica de manera consistent als call center, que s\u00f3n els principals compradors d\u2019aquestes solucions, millora l\u2019experi\u00e8ncia del client (CX) i el comprom\u00eds dels agents, i redueix els costos operatius. L\u2019an\u00e0lisi d\u2019interacci\u00f3 s\u2019ha convertit en una de&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/enreach.es\/ca\/blog\/com-els-departaments-de-vendes-i-el-marqueting-poden-utilitzar-lanalisi-dinteraccio\/\" title=\"Read Com els departaments de vendes i el m\u00e0rqueting poden utilitzar l\u2019an\u00e0lisi d\u2019interacci\u00f3\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":33900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5131],"tags":[],"class_list":["post-33899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ventas-marketing-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Com els departaments de vendes i el m\u00e0rqueting poden utilitzar l\u2019an\u00e0lisi d\u2019interacci\u00f3 - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/ca\/blog\/com-els-departaments-de-vendes-i-el-marqueting-poden-utilitzar-lanalisi-dinteraccio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com els departaments de vendes i el m\u00e0rqueting poden utilitzar l\u2019an\u00e0lisi d\u2019interacci\u00f3 - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"L\u2019an\u00e0lisi d\u2019interacci\u00f3 (veu i text) genera beneficis quantificables que contribueixen als ingressos i guanys d\u2019una empresa. 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Quan aquesta an\u00e0lisi s\u2019aplica de manera consistent als call center, que s\u00f3n els principals compradors d\u2019aquestes solucions, millora l\u2019experi\u00e8ncia del client (CX) i el comprom\u00eds dels agents, i redueix els costos operatius. L\u2019an\u00e0lisi d\u2019interacci\u00f3 s\u2019ha convertit en una de... 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