{"id":33924,"date":"2020-11-05T09:55:13","date_gmt":"2020-11-05T09:55:13","guid":{"rendered":"https:\/\/enreach.es\/blog\/el-mercat-divr-arribara-als-554-mil-milions-de-dolars-el-2023\/"},"modified":"2022-06-23T13:52:07","modified_gmt":"2022-06-23T13:52:07","slug":"el-mercat-divr-arribara-als-554-mil-milions-de-dolars-el-2023","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/el-mercat-divr-arribara-als-554-mil-milions-de-dolars-el-2023\/","title":{"rendered":"El mercat d\u2019IVR arribar\u00e0 als 5,54 mil milions de d\u00f2lars el 2023"},"content":{"rendered":"

El mercat de resposta de veu interactiva (IVR) arribar\u00e0 als 5,54 mil milions de d\u00f2lars el 2023, amb una taxa de creixement anual composta del 6,83%. El creixement del mercat IVR s\u2019atribueix a la major integraci\u00f3 de tecnologies avan\u00e7ades i a l\u2019augment dels serveis basats \u200b\u200ben el n\u00favol que compleixen amb els est\u00e0ndards de la ind\u00fastria pels sistemes IVR.<\/p>\n

La <\/strong>resposta de veu interactiva (IVR)<\/strong><\/a> \u00e9s un sistema de men\u00fa de telefonia que permet la identificaci\u00f3, segmentaci\u00f3 i enrutament de les persones que truquen a l\u2019agent m\u00e9s apropiat d\u2019una empresa<\/strong>. L\u2019IVR tamb\u00e9 organitza la feina d\u2019un agent i ofereix molts avantatges: permet gravar salutacions i missatges personalitzats per a qu\u00e8 quan un client truqui a una organitzaci\u00f3, tingui una experi\u00e8ncia m\u00e9s personalitzada.<\/p>\n

Aix\u00ed mateix, l\u2019IVR ofereix funcions, com missatges pregravats, informaci\u00f3 sobre les persones que truquen, automatitzaci\u00f3 de l\u2019atenci\u00f3 al client, etc. A banda d\u2019aix\u00f2, les funcions que es basen en gran mesura en els negocis i s\u00f3n proporcionades per la resposta de veu interactiva prioritzen les trucades en funci\u00f3 del valor de la persona que truca.<\/p>\n

Hi ha molts beneficis d\u2019usar un sistema de resposta de veu interactiva. Un sistema d\u2019IVR augmenta la resoluci\u00f3 en el primer contacte, \u00e9s a dir, la trucada sempre es transfereix a un agent que pot resoldre el problema de l\u2019usuari<\/strong>. A m\u00e9s, augmenta l\u2019efici\u00e8ncia del servei al client i permet que es senti completament satisfet.<\/p>\n

A qu\u00e8 es degut el creixement del mercat d’IVR?<\/strong><\/h5>\n

Segons un informe de Markets&Markets, l\u2019increment de les inversions en TI al sector bancari i financer ha ajudat al creixement de les aplicacions IVR a tot el m\u00f3n. Les empreses estan generant m\u00e9s ingressos degut a la implementaci\u00f3 d\u2019IVR que resolguin les consultes del client i atenen les seves sol\u00b7licituds de forma continuada sense importar l\u2019hora o el lloc. Aix\u00f2 ajuda a resoldre les consultes dels clients sense la necessitat d\u2019un agent en viu, el que redueix el cost.<\/p>\n

La major part del mercat d\u2019IVR estava en mans de les petites i mitjanes empreses (pimes), que estan utilitzant IVR per augmentar les seves ofertes de solucions, com l\u2019enrutament de trucades. A m\u00e9s, la major part la va ocupar la tecnologia basada en tons. No obstant, s\u2019espera que el creixement sigui presenciat per la tecnologia basada en la parla, ja que permet la integraci\u00f3 del reconeixement de veu, que est\u00e0 sent aprofitat en gran mesura per sectors com el BFSI (<\/strong>sector\u00a0bancari, financer i empreses d\u2019assegurances<\/strong>)<\/strong>; farmac\u00e8utic i sanitari; govern i sector p\u00fablic; verticals de mitjans, venda minorista i comer\u00e7 electr\u00f2nic<\/strong>.<\/p>\n

Quines regions experimentaran un major creixement?<\/strong><\/h5>\n

S\u2019espera que el mercat d\u2019IVR a l\u2019\u00c0sia Pac\u00edfic (APAC) creixi amb una taxa de creixement anual composta m\u00e9s alta fins el 2023 degut al creixent nombre de noves petites i mitjanes empreses (pimes) i grans empreses d\u2019aquesta regi\u00f3. Tamb\u00e9 s\u2019espera que la pres\u00e8ncia d\u2019una enorme base d\u2019usuaris finals en economies avan\u00e7ades com el Jap\u00f3 i Corea del Sud, i la creixent demanda d\u2019un millor servei al client i un major nivell d\u2019interacci\u00f3 amb el client impulsin el creixement del mercat IVR en aquesta regi\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"

El mercat de resposta de veu interactiva (IVR) arribar\u00e0 als 5,54 mil milions de d\u00f2lars el 2023, amb una taxa de creixement anual composta del 6,83%. El creixement del mercat IVR s\u2019atribueix a la major integraci\u00f3 de tecnologies avan\u00e7ades i a l\u2019augment dels serveis basats \u200b\u200ben el n\u00favol que compleixen amb els est\u00e0ndards de la… Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":33925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2144],"tags":[],"class_list":["post-33924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacions-al-nuvol"],"acf":[],"yoast_head":"\nEl mercat d\u2019IVR arribar\u00e0 als 5,54 mil milions de d\u00f2lars el 2023 - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/blog\/el-mercado-de-ivr-alcanzara-554-mil-millones-de-dolares-en-2023\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El mercat d\u2019IVR arribar\u00e0 als 5,54 mil milions de d\u00f2lars el 2023 - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"El mercat de resposta de veu interactiva (IVR) arribar\u00e0 als 5,54 mil milions de d\u00f2lars el 2023, amb una taxa de creixement anual composta del 6,83%. 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