{"id":33985,"date":"2020-12-28T07:28:29","date_gmt":"2020-12-28T06:28:29","guid":{"rendered":"https:\/\/enreach.es\/blog\/quines-son-les-principals-tendencies-dels-centres-datencio-al-client-pel-2021\/"},"modified":"2022-06-23T13:52:14","modified_gmt":"2022-06-23T13:52:14","slug":"quines-son-les-principals-tendencies-dels-centres-datencio-al-client-pel-2021","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/quines-son-les-principals-tendencies-dels-centres-datencio-al-client-pel-2021\/","title":{"rendered":"Quines s\u00f3n les principals tend\u00e8ncies dels centres d\u2019atenci\u00f3 al client pel 2021?"},"content":{"rendered":"<p>La transformaci\u00f3 digital s\u2019est\u00e0 convertint en una de les paraules de moda en el llenguatge corporatiu. Consisteix en qu\u00e8 les empreses s\u2019adapten a les noves tecnologies de la manera que millor s\u2019ajustin als seus objectius organitzacionals. Encara que els agents capacitats constitueixen un centre d\u2019atenci\u00f3 al client exit\u00f3s, els call center segueixen depenent en gran mesura de la tecnologia.<\/p>\n<p>Els agents i la tecnologia han de treballar en harmonia per garantir que un contact center ofereixi la millor experi\u00e8ncia del client (CX). Donada la necessitat d\u2019adaptaci\u00f3, aquestes s\u00f3n algunes de les principals tend\u00e8ncies dels centres d\u2019atenci\u00f3 al client pel 2021.<\/p>\n<h5><strong>Interaccions amb el client impulsades per la Intel\u00b7lig\u00e8ncia Artificial (IA)<\/strong><\/h5>\n<p>A mida que les empreses segueixin integrant l\u2019an\u00e0lisi predictiu, la IA tindr\u00e0 un paper central en l\u2019optimitzaci\u00f3 de les experi\u00e8ncies dels call center per agents i clients. <strong>La Intel\u00b7lig\u00e8ncia Artificial \u00e9s actualment una prioritat estrat\u00e8gia per aproximadament el 83% de les empreses, i el 54% dels executius confirma la capacitat de la IA per augmentar la productivitat<\/strong>.<\/p>\n<h5><strong>Com millorar\u00e0 la IA els centres de trucades?<\/strong><\/h5>\n<h5><strong>1) Comprensi\u00f3 de les necessitats del client<\/strong><\/h5>\n<p>Contr\u00e0riament a l\u2019opini\u00f3 popular, la IA no est\u00e0 destinada a substituir als agents del call center. <strong>La Intel\u00b7lig\u00e8ncia Artificial i l\u2019Aprenentatge Autom\u00e0tic ajuden a optimitzar els processos automatitzats<\/strong>.<\/p>\n<p>Els sistemes IVR funcionen b\u00e9 en determinades circumst\u00e0ncies, per\u00f2 poden no ser suficients. Les trucades sortints restrictives per a cadascuna de les entrants sovint obliguen als clients a conformar-se amb opcions que no coincideixen amb la seva consulta. Tanmateix, <strong>a l\u2019emprar la Intel\u00b7lig\u00e8ncia Artificial i l\u2019Aprenentatge Autom\u00e0tic, el software de tecnologia de trucades comen\u00e7ar\u00e0 a prendre decisions basades en trucades anteriors similars<\/strong>.<\/p>\n<h5><strong>2) Creaci\u00f3 de perfils de clients<\/strong><\/h5>\n<p>Gr\u00e0cies a l\u2019Aprenentatge Autom\u00e0tic i la recopilaci\u00f3 de dades, \u00e9s m\u00e9s f\u00e0cil trobar els seg\u00fcents \u201cmillors passos\u201d per a clients espec\u00edfics. <strong>El software de tecnologia de trucades crear\u00e0 perfiles de clientes utilitzant dades derivades d\u2019interaccions anteriors<\/strong>. Aquests perfils milloraran les capacitats dels centres d\u2019atenci\u00f3 al client per oferir recomanacions personalitzades als usuaris.<\/p>\n<h5><strong>3) Call centers omnicanal<\/strong><\/h5>\n<p>La unificaci\u00f3 dels canals de contacte continuar\u00e0 separant els contact center proactius de les seves contraparts reactives el 2021. <strong>Un enfocament omnicanal encoratja als call center a veure l\u2019experi\u00e8ncia del client de manera integral<\/strong>.<\/p>\n<p>Cada cop m\u00e9s contact center es donen compte que, si b\u00e9 els viatges dels clients poden comen\u00e7ar en un canal, la recepci\u00f3 d\u2019informaci\u00f3 i comentaris valuosos dels usuaris sovint t\u00e9 lloc en canals diferents.<\/p>\n<p><strong>Unificar les interaccions amb els clients a trav\u00e9s de m\u00faltiples canals ajudar\u00e0 a les empreses a resoldre els problemes dels usuaris molt m\u00e9s r\u00e0pid mentre identifica oportunitats m\u00e9s lucratives per a futures vendes<\/strong>.<\/p>\n<h5><strong>4) Programes d\u2019an\u00e0lisi<\/strong><\/h5>\n<p>Enrere van quedar els dies de depend\u00e8ncia excessiva de les habilitats d\u2019observaci\u00f3 manual d\u2019un supervisor per maximitzar el potencial dels agents. Avui en dia, <strong>les empreses empren l\u2019an\u00e0lisi del call center per transformar dades com gravacions de trucades i pantalles, missatges de text i xats en comentaris de valor<\/strong>.<\/p>\n<p>M\u00e9s call center omnicanal adoptaran programes d\u2019an\u00e0lisi per desenvolupar els seus quadres de comandament amb estad\u00edstiques rellevants per a les seves operacions. <strong>Els taulers estad\u00edstics permetran als supervisors i agents rebre actualitzacions en temps real sobre m\u00e8triques importants i experi\u00e8ncies dels clients<\/strong>.<\/p>\n<h5><strong>5) Solucions basats en el n\u00favol<\/strong><\/h5>\n<p>Les solucions basades en el n\u00favol s\u2019estan convertint r\u00e0pidament en la norma per a la majoria de les empreses. <strong>Un 96% de les empreses ha utilitzat almenys un software en el n\u00favol en els \u00faltims anys. Pels call center, canviar a un model basat en el n\u00favol ofereix m\u00e9s flexibilitat a l\u2019escalar les operacions comercials<\/strong>.<\/p>\n<p>Les organitzacions que administren el seu propi hardware i software sovint acaben limitant el seu potencial de creixement. <strong>Els <\/strong><a href=\"https:\/\/www.masvoz.cat\/telefonia-contact-centers\/\"><strong>serveis basats en el n\u00favol<\/strong><\/a><strong> permeten a les empreses escalar d\u2019acord amb la magnitud de les seves operacions mitjan\u00e7ant serveis com, per exemple, el pagament per \u00fas<\/strong>.<\/p>\n<h5><strong>6) Recuperar tecnologia<\/strong><\/h5>\n<p>Malgrat ser relativament nova, la tecnologia de recuperaci\u00f3 deixar\u00e0 la seva marca el 2021. Aquesta tecnologia de filtratge de missatges essencialment elimina errors en els missatges sense canviar el flux d\u2019una conversa. <strong>A l\u2019utilitzar la tecnologia de recuperaci\u00f3, els call center poden garantir que els seus clients nom\u00e9s rebin missatges d\u2019alta qualitat<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transformaci\u00f3 digital s\u2019est\u00e0 convertint en una de les paraules de moda en el llenguatge corporatiu. Consisteix en qu\u00e8 les empreses s\u2019adapten a les noves tecnologies de la manera que millor s\u2019ajustin als seus objectius organitzacionals. Encara que els agents capacitats constitueixen un centre d\u2019atenci\u00f3 al client exit\u00f3s, els call center segueixen depenent en gran&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/enreach.es\/ca\/blog\/quines-son-les-principals-tendencies-dels-centres-datencio-al-client-pel-2021\/\" title=\"Read Quines s\u00f3n les principals tend\u00e8ncies dels centres d\u2019atenci\u00f3 al client pel 2021?\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":33986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2145],"tags":[],"class_list":["post-33985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center-intelligent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quines s\u00f3n les principals tend\u00e8ncies dels centres d\u2019atenci\u00f3 al client pel 2021? - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/blog\/cuales-son-las-principales-tendencias-de-los-centros-de-atencion-al-cliente-para-2021\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quines s\u00f3n les principals tend\u00e8ncies dels centres d\u2019atenci\u00f3 al client pel 2021? - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"La transformaci\u00f3 digital s\u2019est\u00e0 convertint en una de les paraules de moda en el llenguatge corporatiu. 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