{"id":34098,"date":"2021-05-20T07:45:32","date_gmt":"2021-05-20T05:45:32","guid":{"rendered":"https:\/\/enreach.es\/blog\/quina-es-lexperiencia-del-client-digital-i-com-esta-canviant-els-call-center\/"},"modified":"2022-06-23T13:52:27","modified_gmt":"2022-06-23T13:52:27","slug":"quina-es-lexperiencia-del-client-digital-i-com-esta-canviant-els-call-center","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/quina-es-lexperiencia-del-client-digital-i-com-esta-canviant-els-call-center\/","title":{"rendered":"Quina \u00e9s l\u2019experi\u00e8ncia del client digital i com est\u00e0 canviant els call center?"},"content":{"rendered":"<p>Al m\u00f3n empresarial, l\u2019experi\u00e8ncia del client (CX) ha estat durant molt de temps el centre de molts esfor\u00e7os. Des del m\u00e0rqueting fins a la generaci\u00f3 de leads, l\u2019operaci\u00f3 comercial i fins i tot la retenci\u00f3 de clients, les marques saben molt b\u00e9 que el client \u00e9s l\u2019\u00fanica part de l\u2019equaci\u00f3 que pot fer o desfer el seu negoci en un obrir i tancar d\u2019ulls.<\/p>\n<p><strong>El servei i el suport al client digital s\u2019han convertit r\u00e0pidament en part del panorama per a les empreses que estan integrant l\u2019enrutament omnicanal amb eines i estrat\u00e8gies de suport<\/strong>. Aquest proc\u00e9s \u00e9s fonamental per a l\u2019\u00e8xit del customer journey, si es gestiona correctament. Per comprendre millor la perspectiva canviant dels clients i el que significa per a les marques, \u00e9s hora de con\u00e8ixer el m\u00f3n del client digital.<\/p>\n<p>Tamb\u00e9 \u00e9s moment de trobar una soluci\u00f3 de call center digital que pugui mantenir-se al dia amb les experi\u00e8ncies i demandes en constant canvi dels clients. Escollir la <strong><a href=\"https:\/\/www.masvoz.cat\/cloud-contact-center\/\">plataforma del contact center<\/a><\/strong> \u00e9s elegir el futur de la marca. <strong>Amb la soluci\u00f3 de servei al client digital adequada, es pot tenir un contact center amb el client omnicanal integrat que garanteix estar atent a cada pas del recorregut del client<\/strong>.<\/p>\n<h5><strong>Qu\u00e8 \u00e9s una experi\u00e8ncia de client digital?<\/strong><\/h5>\n<p>No es pot adaptar el servei d\u2019atenci\u00f3 al client digital fins a comprendre les necessitats de l\u2019usuari, el que vol dir que <strong>\u00e9s hora d\u2019aprendre sobre l\u2019experi\u00e8ncia del client moderna i el viatge digital que les persones realitzen quan interactuen amb una marca<\/strong>. En primer lloc, s\u2019ha de comprendre en qu\u00e8 es diferencia el client digital dels d\u2019abans i per qu\u00e8 aquesta nova generaci\u00f3 de consumidors mereix una nova experi\u00e8ncia de servei al client.<\/p>\n<h5><strong>Com \u00e9s un client digital?<\/strong><\/h5>\n<p>Els <strong>clients d\u2019avui<\/strong> s\u00f3n m\u00e9s exigents que mai, per\u00f2 les seves demandes s\u00f3n relativament simples. S\u00f3n inflexibles sobre coses com suport dedicat, productes i serveis de qualitat i marques amb les quals podem connectar-se a un nivell m\u00e9s personal. Aix\u00ed mateix, <strong>volen tenir acc\u00e9s a una gran quantitat d\u2019informaci\u00f3 i recursos que els ajudin a prendre decisions de compra intel\u00b7ligents<\/strong>.<\/p>\n<p>Potser el factor m\u00e9s important que afecta a l\u2019experi\u00e8ncia de compra dels clients digitals, i la major paradoxa, \u00e9s que volen fer-ho sols i, alhora, tinguin <strong><a href=\"https:\/\/www.masvoz.cat\/click-and-talk\/\">acc\u00e9s a respostes instant\u00e0nies<\/a> quan han de comunicar-se<\/strong>.<\/p>\n<h5><strong>Portant la comunicaci\u00f3 al client<\/strong><\/h5>\n<p>Donat que els consumidors d\u2019avui poden usar m\u00faltiples dispositius per completar un sol viatge de compra, les marques han de poder rastrejar aquestes activitats i respondre de la mateixa manera. <strong>Els esfor\u00e7os de reorientaci\u00f3 i m\u00e0rqueting s\u00f3n bons, per\u00f2 tamb\u00e9 hi ha d\u2019altres factors a considerar:<\/strong><\/p>\n<ul>\n<li><strong>Estat d\u2019\u00e0nim de l\u2019audi\u00e8ncia:<\/strong> Quan s\u2019 estudia el <strong>comportament del client<\/strong>, se veuen diferents tend\u00e8ncies com, per exemple, que les persones compren m\u00e9s online des de casa. Aix\u00f2 \u00e9s quelcom en qu\u00e8 s\u2019ha de pensar en la transformaci\u00f3 de la seva experi\u00e8ncia i en quin \u00e9s aquest comportament entre els seus clients objectiu.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Missatges i experi\u00e8ncies coherents:<\/strong> Les persones esperen veure la mateixa interf\u00edcie d\u2019usuari en el lloc web, ja sigui que estiguin al seu port\u00e0til, tel\u00e8fon intel\u00b7ligent o tauleta. Per tant, <strong>el web de l\u2019empresa ha de ser responsive<\/strong> (adaptada a tots els dispositius).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Optimitzaci\u00f3 de la p\u00e0gina:<\/strong> Sembla que la ra\u00f3 m\u00e9s comuna per la qual les persones abandonen un lloc web \u00e9s pels temps de c\u00e0rrega de la p\u00e0gina. Per aix\u00f2, <strong>el web ha d\u2019estar dissenyada amb un enfocament centrat en els diferents dispositius, optimitzada per una c\u00e0rrega r\u00e0pida i una navegaci\u00f3 f\u00e0cil per ajudar a mantenir als clients compromesos<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Proced\u00e8ncia:<\/strong> D\u2019on v\u00e9nen els clients? \u00c9s m\u00e9s probable que visitin o realitzin una compra a trav\u00e9s d\u2019un tel\u00e8fon intel\u00b7ligent o un ordinador? <strong>S\u2019ha de saber quines s\u00f3n les fonts del tr\u00e0fic del web i assegurar-se de tenir un flux divers<\/strong>. Si tot el tr\u00e0fic prov\u00e9 d\u2019un sol lloc, s\u2019ha de corregir el rumb ampliant el target, contingut o pres\u00e8ncia online.<\/li>\n<\/ul>\n<h5><strong>Qu\u00e8 fa que el servei al client digital sigui \u00fanic?<\/strong><\/h5>\n<p>Pot semblar que el servei al client digital \u00e9s nom\u00e9s una versi\u00f3 virtual del suport tradicional del call center. No obstant, <strong>el contact center digital ha de col\u00b7locar als clients en l\u2019etapa apropiada amb l\u2019agent idoni per obtenir els millors resultats i influir en aquest viatge sempre que sigui possible<\/strong>.<\/p>\n<h5><strong>Qu\u00e8 s\u2019ha de recordar amb el servei d\u2019atenci\u00f3 al client digital?<\/strong><\/h5>\n<ul>\n<li><strong>El call center est\u00e0 evolucionant cap a un centre d\u2019experi\u00e8ncia del client<\/strong> (o centre de participaci\u00f3 del client) <strong>enfocat en impulsar els esfor\u00e7os i brindar solucions per anticipar, nodrir, involucrar i brindar la millor CX<\/strong>. Aix\u00f2 no nom\u00e9s augmenta la retenci\u00f3, sin\u00f3 que pot convertir f\u00e0cilment als clients en defensors de la marca.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>L\u2019objectiu del servei al client digital \u00e9s orquestrar els processos en tots els canals, funcions, aplicacions i la infraestructura general<\/strong> per garantir que els usuaris i els empleats de suport tinguin tots els recursos, coneixements i eines que necessiten a l\u2019abast de la m\u00e0.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>El viatge del client digital no \u00e9s una experi\u00e8ncia lineal<\/strong>. Per tant, \u00e9s necessari crear una soluci\u00f3 de suport al client digital s\u00f2lida i connectada que ofereixi assist\u00e8ncia i tranquil\u00b7litat en cada punt de contacte en la interacci\u00f3 de la marca.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>La majoria dels clients encara prefereixen interactuar amb \u00e9ssers humans quan hi ha un problema, per\u00f2 <strong>m\u00e9s de dos ter\u00e7os de les persones aprecien l\u2019acc\u00e9s a l\u2019assist\u00e8ncia al client d\u2019autoservei, inclosos els xat bots d\u2019IA (Intel\u00b7lig\u00e8ncia Artificial), les bases de coneixement i altres solucions de suport<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>L\u2019atenci\u00f3 personalitzada est\u00e0 de moda<\/strong>. Si b\u00e9 els guions poden ser \u00fatils per ensenyar i orientar a l\u2019equip, s\u00f3n b\u00e0sicament inservibles des de la perspectiva del client. Els usuaris poden detectar-los i poder marxar a la compet\u00e8ncia.<\/li>\n<\/ul>\n<p><strong>B\u00e0sicament, es tracta de saber que els usuaris volen una experi\u00e8ncia completa i no nom\u00e9s una transacci\u00f3<\/strong>. El client digital explora diverses opcions i es relaciona amb les marques per tenir una idea del que m\u00e9s els hi agrada, quines empreses ho tenen i quina compleix en tots els aspectes, i no nom\u00e9s en el producte o servei ofert.<\/p>\n<h5><strong>Transformar el servei d\u2019atenci\u00f3 al client digital<\/strong><\/h5>\n<p>Les empreses que no estan d\u2019acord amb l\u2019experi\u00e8ncia del client digital, perdran negocis. <strong>Les marques d\u2019avui estan fent el canvi i estan veient el valor d\u2019integrar eines per ajudar amb la participaci\u00f3 del client digital des d\u2019un punt de vista hol\u00edstic<\/strong>, com:<\/p>\n<ul>\n<li>Oferir el suport idoni que els clients necessiten, quan ho necessiten, en el format desitjat.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Anticipar-se a les necessitats dels clients i oferir-los l\u2019experi\u00e8ncia digital ideal i el recorregut de compra des del principi.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Millorar la imatge de la marca a trav\u00e9s de la confian\u00e7a i la responsabilitat.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Identificar informaci\u00f3 clau i dades valuoses del consumidor amb l\u2019objectiu d\u2019ajudar a impulsar decisions comercials pel creixement futur.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Al m\u00f3n empresarial, l\u2019experi\u00e8ncia del client (CX) ha estat durant molt de temps el centre de molts esfor\u00e7os. Des del m\u00e0rqueting fins a la generaci\u00f3 de leads, l\u2019operaci\u00f3 comercial i fins i tot la retenci\u00f3 de clients, les marques saben molt b\u00e9 que el client \u00e9s l\u2019\u00fanica part de l\u2019equaci\u00f3 que pot fer o desfer&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/enreach.es\/ca\/blog\/quina-es-lexperiencia-del-client-digital-i-com-esta-canviant-els-call-center\/\" title=\"Read Quina \u00e9s l\u2019experi\u00e8ncia del client digital i com est\u00e0 canviant els call center?\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":29629,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2145],"tags":[],"class_list":["post-34098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center-intelligent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quina \u00e9s l\u2019experi\u00e8ncia del client digital i com est\u00e0 canviant els call center? - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quina \u00e9s l\u2019experi\u00e8ncia del client digital i com est\u00e0 canviant els call center? - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"Al m\u00f3n empresarial, l\u2019experi\u00e8ncia del client (CX) ha estat durant molt de temps el centre de molts esfor\u00e7os. Des del m\u00e0rqueting fins a la generaci\u00f3 de leads, l\u2019operaci\u00f3 comercial i fins i tot la retenci\u00f3 de clients, les marques saben molt b\u00e9 que el client \u00e9s l\u2019\u00fanica part de l\u2019equaci\u00f3 que pot fer o desfer... Read more &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/\" \/>\n<meta property=\"og:site_name\" content=\"Enreach ES\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-20T05:45:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-23T13:52:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/enreach.es\/wp-content\/uploads\/2022\/06\/imagen-jueves-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"970\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Enreach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Enreach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/\"},\"author\":{\"name\":\"Enreach\",\"@id\":\"https:\/\/enreach.es\/#\/schema\/person\/28954c3c2fff07efa64b14aae4e755e3\"},\"headline\":\"Quina \u00e9s l\u2019experi\u00e8ncia del client digital i com est\u00e0 canviant els call center?\",\"datePublished\":\"2021-05-20T05:45:32+00:00\",\"dateModified\":\"2022-06-23T13:52:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/\"},\"wordCount\":1273,\"image\":{\"@id\":\"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/enreach.es\/wp-content\/uploads\/2022\/06\/imagen-jueves-7.jpg\",\"articleSection\":[\"Atenci\u00f3 al client\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/\",\"url\":\"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/\",\"name\":\"Quina \u00e9s l\u2019experi\u00e8ncia del client digital i com est\u00e0 canviant els call center? - Enreach ES\",\"isPartOf\":{\"@id\":\"https:\/\/enreach.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/enreach.es\/wp-content\/uploads\/2022\/06\/imagen-jueves-7.jpg\",\"datePublished\":\"2021-05-20T05:45:32+00:00\",\"dateModified\":\"2022-06-23T13:52:27+00:00\",\"author\":{\"@id\":\"https:\/\/enreach.es\/#\/schema\/person\/28954c3c2fff07efa64b14aae4e755e3\"},\"breadcrumb\":{\"@id\":\"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/#primaryimage\",\"url\":\"https:\/\/enreach.es\/wp-content\/uploads\/2022\/06\/imagen-jueves-7.jpg\",\"contentUrl\":\"https:\/\/enreach.es\/wp-content\/uploads\/2022\/06\/imagen-jueves-7.jpg\",\"width\":970,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/enreach.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quina \u00e9s l\u2019experi\u00e8ncia del client digital i com est\u00e0 canviant els call center?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enreach.es\/#website\",\"url\":\"https:\/\/enreach.es\/\",\"name\":\"Enreach ES\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enreach.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/enreach.es\/#\/schema\/person\/28954c3c2fff07efa64b14aae4e755e3\",\"name\":\"Enreach\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/enreach.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6c3d6ca5b1fa750a1a92fe9d4ca0c2386fa0535da2b857d01c1bb3ccd2dfc207?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6c3d6ca5b1fa750a1a92fe9d4ca0c2386fa0535da2b857d01c1bb3ccd2dfc207?s=96&d=mm&r=g\",\"caption\":\"Enreach\"},\"sameAs\":[\"https:\/\/enreach.es\"],\"url\":\"https:\/\/enreach.es\/ca\/blog\/author\/mk-admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quina \u00e9s l\u2019experi\u00e8ncia del client digital i com est\u00e0 canviant els call center? - Enreach ES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/","og_locale":"ca_ES","og_type":"article","og_title":"Quina \u00e9s l\u2019experi\u00e8ncia del client digital i com est\u00e0 canviant els call center? - Enreach ES","og_description":"Al m\u00f3n empresarial, l\u2019experi\u00e8ncia del client (CX) ha estat durant molt de temps el centre de molts esfor\u00e7os. Des del m\u00e0rqueting fins a la generaci\u00f3 de leads, l\u2019operaci\u00f3 comercial i fins i tot la retenci\u00f3 de clients, les marques saben molt b\u00e9 que el client \u00e9s l\u2019\u00fanica part de l\u2019equaci\u00f3 que pot fer o desfer... Read more &raquo;","og_url":"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/","og_site_name":"Enreach ES","article_published_time":"2021-05-20T05:45:32+00:00","article_modified_time":"2022-06-23T13:52:27+00:00","og_image":[{"width":970,"height":630,"url":"https:\/\/enreach.es\/wp-content\/uploads\/2022\/06\/imagen-jueves-7.jpg","type":"image\/jpeg"}],"author":"Enreach","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Enreach","Temps estimat de lectura":"6 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/#article","isPartOf":{"@id":"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/"},"author":{"name":"Enreach","@id":"https:\/\/enreach.es\/#\/schema\/person\/28954c3c2fff07efa64b14aae4e755e3"},"headline":"Quina \u00e9s l\u2019experi\u00e8ncia del client digital i com est\u00e0 canviant els call center?","datePublished":"2021-05-20T05:45:32+00:00","dateModified":"2022-06-23T13:52:27+00:00","mainEntityOfPage":{"@id":"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/"},"wordCount":1273,"image":{"@id":"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/#primaryimage"},"thumbnailUrl":"https:\/\/enreach.es\/wp-content\/uploads\/2022\/06\/imagen-jueves-7.jpg","articleSection":["Atenci\u00f3 al client"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/","url":"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/","name":"Quina \u00e9s l\u2019experi\u00e8ncia del client digital i com est\u00e0 canviant els call center? - Enreach ES","isPartOf":{"@id":"https:\/\/enreach.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/#primaryimage"},"image":{"@id":"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/#primaryimage"},"thumbnailUrl":"https:\/\/enreach.es\/wp-content\/uploads\/2022\/06\/imagen-jueves-7.jpg","datePublished":"2021-05-20T05:45:32+00:00","dateModified":"2022-06-23T13:52:27+00:00","author":{"@id":"https:\/\/enreach.es\/#\/schema\/person\/28954c3c2fff07efa64b14aae4e755e3"},"breadcrumb":{"@id":"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/#primaryimage","url":"https:\/\/enreach.es\/wp-content\/uploads\/2022\/06\/imagen-jueves-7.jpg","contentUrl":"https:\/\/enreach.es\/wp-content\/uploads\/2022\/06\/imagen-jueves-7.jpg","width":970,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/enreach.es\/blog\/que-es-la-experiencia-del-cliente-digital-y-como-esta-cambiando-los-call-center\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/enreach.es\/"},{"@type":"ListItem","position":2,"name":"Quina \u00e9s l\u2019experi\u00e8ncia del client digital i com est\u00e0 canviant els call center?"}]},{"@type":"WebSite","@id":"https:\/\/enreach.es\/#website","url":"https:\/\/enreach.es\/","name":"Enreach ES","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enreach.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/enreach.es\/#\/schema\/person\/28954c3c2fff07efa64b14aae4e755e3","name":"Enreach","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/enreach.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6c3d6ca5b1fa750a1a92fe9d4ca0c2386fa0535da2b857d01c1bb3ccd2dfc207?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c3d6ca5b1fa750a1a92fe9d4ca0c2386fa0535da2b857d01c1bb3ccd2dfc207?s=96&d=mm&r=g","caption":"Enreach"},"sameAs":["https:\/\/enreach.es"],"url":"https:\/\/enreach.es\/ca\/blog\/author\/mk-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/posts\/34098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/comments?post=34098"}],"version-history":[{"count":0,"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/posts\/34098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/media\/29629"}],"wp:attachment":[{"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/media?parent=34098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/categories?post=34098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/tags?post=34098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}