{"id":34118,"date":"2021-07-20T07:55:18","date_gmt":"2021-07-20T05:55:18","guid":{"rendered":"https:\/\/enreach.es\/blog\/7-formes-de-millorar-la-productivitat-del-contact-center-el-2021\/"},"modified":"2022-06-23T13:52:30","modified_gmt":"2022-06-23T13:52:30","slug":"7-formes-de-millorar-la-productivitat-del-contact-center-el-2021","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/7-formes-de-millorar-la-productivitat-del-contact-center-el-2021\/","title":{"rendered":"7 formes de millorar la productivitat del contact center el 2021"},"content":{"rendered":"<p>Els informes de trucades seran una pr\u00e0ctica essencial en el futur, ja que ajudar\u00e0 als call center a avaluar la productivitat per trucada, descobrint l\u2019experi\u00e8ncia del client (CX) de cada usuari en cada interacci\u00f3, adher\u00e8ncia i compliments del protocol de seguretat. A m\u00e9s, tamb\u00e9 verificar\u00e0 si s\u2019estan satisfent les necessitats legals i regulat\u00f2ries de certs departaments i verticals.<\/p>\n<p>Si b\u00e9 el canvi tecnol\u00f2gic en l\u2019\u00e0mbit de l\u2019experi\u00e8ncia del client est\u00e0 en curs, es pot millorar la productivitat d\u2019un call center amb relativa facilitat. Com?<\/p>\n<h5><strong>7 formes de millorar la productivitat del contact center el 2021<\/strong><\/h5>\n<h5><strong>1) Incentivar el rendiment dels agents<\/strong><\/h5>\n<p>Als call center el rendiment dels agents es pot millorar fent que el seu treball sigui m\u00e9s entretingut. <strong>La gamificaci\u00f3 \u00e9s una bona forma de fer que el proc\u00e9s de formaci\u00f3 i desenvolupament dels agents sigui m\u00e9s atractiu i divertit<\/strong>. Tamb\u00e9 es pot millorar el rendiment dels agents atorgant-los punts per trucades de clients satisfets i resolucions en el primer contacte. Si aix\u00f2 no es pot oferir, \u00e9s convenient assegurar-se que tots els agents obtinguin un reconeixement pel seu rendiment. <strong>Un agent feli\u00e7 ser\u00e0 m\u00e9s productiu<\/strong>.<\/p>\n<h5><strong>2) Posar a disposici\u00f3 dels clients l\u2019autoservei<\/strong><\/h5>\n<p>Els clients es divideixen en dos tipus. A la meitat li resulta c\u00f2mode parlar amb un representant de servei al client, mentre que a l\u2019altra meitat li agrada el servei r\u00e0pid sense parlar ni interactuar amb cap agent. <strong>El concepte i la utilitat de l\u2019autoservei \u00e9s important pels clients als quals no els hi agrada parlar per tel\u00e8fon i s\u2019estimen m\u00e9s resoldre les seves consultes per altres canals<\/strong>.<\/p>\n<p><strong>Gartner prediu que pel 2025 un client gestionar\u00e0 el 85% de la relaci\u00f3 amb una empresa sense interactuar amb un \u00e9sser hum\u00e0<\/strong>. Moltes organitzacions s\u2019han donat compte que la major part del seu call center implica sol\u00b7licituds de dades b\u00e0siques dels clients. En aquest cas, <strong>en lloc d\u2019invertir el temps tractant de connectar-se amb un agent, els clients ara empren xat, xat bots, SMS, correus electr\u00f2nics i IVR<\/strong>. Aix\u00ed, diversos estudis han demostrat que aquests nous canals milloren dr\u00e0sticament la productivitat del contact center.<\/p>\n<h5><strong>3) Reduir la \u201cpressi\u00f3\u201d dels agents mitjan\u00e7ant les an\u00e0lisis de dades<\/strong><\/h5>\n<p>Si es desitgen millorar les m\u00e8triques dels agents i del call center, la millor manera de fer-ho \u00e9s <strong><a href=\"https:\/\/www.masvoz.net\/products\/cloud-contact-center\/\">analitzar el contingut de les trucades<\/a><\/strong> per saber quin tipus de trucades rep el contact center. En base a aix\u00f2, les trucades es poden desviar a un IVR, un bot o un agent. <strong>Aix\u00f2 reduir\u00e0 el flux de trucades als agents, permetent-los gestionar trucades m\u00e9s complexes<\/strong>.<\/p>\n<p>Aix\u00ed mateix, <strong>les eines de control de qualitat ajuden a analitzar diverses interaccions a trav\u00e9s dels canals i ofereixen comentaris rellevants als agents sobre el compliment, les resolucions de trucades i la satisfacci\u00f3 dels clients<\/strong>. Aquests comentaris es poden compartir amb els agents, aix\u00ed com amb el departament de capacitaci\u00f3 per implementar les accions necess\u00e0ries.<\/p>\n<h5><strong>4) Integrar canals<\/strong><\/h5>\n<p>La integraci\u00f3 de tots els canals de servei \u00e9s una altra forma en qu\u00e8 es pot aconseguir un factor important anomenat <strong>resoluci\u00f3 en la primera trucada (FCR, en les seves sigles en angl\u00e8s)<\/strong>, que es produeix quan el client obt\u00e9 la resoluci\u00f3 de la seva consulta en el primer contacte amb el call center. Per aconseguir la FCR, tots els seus canals i recursos de servei possibles han de deixar-se oberts al client, aix\u00ed com als agents de servei. <strong>Les m\u00e8triques clau involucrades a les resolucions en la primera trucada inclouen l\u2019efectivitat de les eines de suport al client, l\u2019efici\u00e8ncia dels agents i el tipus d\u2019experi\u00e8ncia del client lliurada<\/strong>.<\/p>\n<h5><strong>5) Incrementar la pres\u00e8ncia d\u2019agents experts<\/strong><\/h5>\n<p>Alguns escenaris exigeixen cert coneixement i familiaritat entre el client i l\u2019agent. Per exemple, \u00e9s possible que un client enfadat no vulgui parlar amb un nou agent cada cop que truca. <strong>A l\u2019enrutar la trucada i consulta d\u2019un client en particular al mateix agent de servei repetidament, una empresa pot assegurar-se la millora de la satisfacci\u00f3 i l\u2019experi\u00e8ncia del client<\/strong>, aix\u00ed com optimitzar la comprensi\u00f3 de l\u2019agent del problema del client, el que porta a una resoluci\u00f3 m\u00e9s r\u00e0pida.<\/p>\n<h5><strong>6) Capacitar als membres de l\u2019equip d\u2019un call center<\/strong><\/h5>\n<p>La formaci\u00f3 del personal \u00e9s molt important i especialment en un contact center. Aix\u00f2 \u00e9s degut a que <strong>la millora de les habilitats \u00e9s essencial per millorar la productivitat de l\u2019agent<\/strong>. Per exemple, la formaci\u00f3 amb respecte a un nou software i\/o una tecnologia que s\u2019est\u00e0 implementant en un call center \u00e9s crucial per millorar les m\u00e8triques. I com que els empleats del contact center no sempre tenen temps addicional per formar-se, la seva capacitaci\u00f3 es pot oferir online a trav\u00e9s de l\u2019aprenentatge electr\u00f2nic.<\/p>\n<h5><strong>7) Oferir respostes r\u00e0pides<\/strong><\/h5>\n<p>Els clients mostren el seu descontent a causa del llarg temps d\u2019espera al tel\u00e8fon i expressen encara m\u00e9s la seva irritaci\u00f3 quan els agents els posen en espera per buscar respostes. Per tant, els call center han d\u2019assegurar-se que els agents tinguin respostes disponibles f\u00e0cilment i que el temps d\u2019espera a la cua sigui millor.<\/p>\n<p>Actualment, alguns call center utilitzen sistemes en els quals els agents poden buscar una resposta mentre el client parla. Aix\u00f2 redueix la durada de la trucada, el temps d\u2019espera del client i permet a l\u2019agent atendre m\u00e9s trucades.<\/p>\n<p>Per a cues m\u00e9s llargues, un contact center pot adoptar el mecanisme de devoluci\u00f3 de trucada. <strong>En un sistema de devoluci\u00f3 de trucada, despr\u00e9s que una trucada es connecta, l\u2019<a href=\"https:\/\/www.masvoz.net\/advanced-ivr-software\/\">IVR<\/a> pot anunciar quin \u00e9s el temps d\u2019espera aproximat i pot agafar l\u2019entrada de la persona que truca si desitja una devoluci\u00f3 de trucada<\/strong>. El punt a tenir en compte aqu\u00ed \u00e9s que \u00e9s una mala pr\u00e0ctica fer esperar als clients, afectant greument a l\u2019experi\u00e8ncia del client i a la marca.<\/p>\n<p>En resum, aquests s\u00f3n els 7 consells principals per a qu\u00e8 un call center sigui m\u00e9s productiu. Si b\u00e9 les transformacions tecnol\u00f2giques prenen temps per implementar-se, els elements humans de la prestaci\u00f3 de serveis al client poden enfortir-se per oferir una experi\u00e8ncia del client exemplar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els informes de trucades seran una pr\u00e0ctica essencial en el futur, ja que ajudar\u00e0 als call center a avaluar la productivitat per trucada, descobrint l\u2019experi\u00e8ncia del client (CX) de cada usuari en cada interacci\u00f3, adher\u00e8ncia i compliments del protocol de seguretat. A m\u00e9s, tamb\u00e9 verificar\u00e0 si s\u2019estan satisfent les necessitats legals i regulat\u00f2ries de certs&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/enreach.es\/ca\/blog\/7-formes-de-millorar-la-productivitat-del-contact-center-el-2021\/\" title=\"Read 7 formes de millorar la productivitat del contact center el 2021\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":34119,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2145],"tags":[],"class_list":["post-34118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center-intelligent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 formes de millorar la productivitat del contact center el 2021 - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/blog\/7-formas-de-mejorar-la-productividad-del-contact-center-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 formes de millorar la productivitat del contact center el 2021 - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"Els informes de trucades seran una pr\u00e0ctica essencial en el futur, ja que ajudar\u00e0 als call center a avaluar la productivitat per trucada, descobrint l\u2019experi\u00e8ncia del client (CX) de cada usuari en cada interacci\u00f3, adher\u00e8ncia i compliments del protocol de seguretat. 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