{"id":34132,"date":"2021-08-04T12:18:54","date_gmt":"2021-08-04T10:18:54","guid":{"rendered":"https:\/\/enreach.es\/blog\/lhola-que-pot-augmentar-la-rendibilitat-de-la-teva-pime\/"},"modified":"2023-12-13T17:33:54","modified_gmt":"2023-12-13T16:33:54","slug":"lhola-que-pot-augmentar-la-rendibilitat-de-la-teva-pime","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/lhola-que-pot-augmentar-la-rendibilitat-de-la-teva-pime\/","title":{"rendered":"\u2018L\u2019hola\u2019 que pot augmentar la rendibilitat de la teva pime"},"content":{"rendered":"<p>Ara m\u00e9s que mai vivim en un entorn empresarial vol\u00e0til, on la compet\u00e8ncia cada cop \u00e9s m\u00e9s vora\u00e7 i en el qual les empreses han de mostrar tots els seus avantatges competitius per a, no nom\u00e9s mantenir-se al mercat, sin\u00f3 augmentar la seva rendibilitat.<\/p>\n<p>En aquest sentit, <strong>la primera presa de contacte amb el consumidor es converteix en un punt d\u2019inflexi\u00f3 clau per a la seva retenci\u00f3 i fidelitzaci\u00f3<\/strong>. Per aix\u00f2, durant aquest \u00faltim any hem vist com les companyies de tots els sectors han treballat a contrarellotge per oferir una <strong>experi\u00e8ncia de client (CX) basada en la comunicaci\u00f3 omnicanal i de qualitat<\/strong>.<\/p>\n<p>Davant d\u2019aquest escenari \u00e9s on cobra import\u00e0ncia el <strong>creixement del mercat dels <\/strong><a href=\"https:\/\/www.masvoz.cat\/cloud-contact-center\/\"><strong>xat bots<\/strong><\/a><strong> i la seva creixent implementaci\u00f3 per part de les empreses a nivell mundial<\/strong>, que s\u2019espera que continu\u00ef durant els propers anys. Aix\u00ed ho confirma l\u2019estudi Global Market Insights, segons el qual la mida total d\u2019aquest mercat a tot el m\u00f3n superar\u00e0 els 1,3 mil milions de d\u00f2lars el 2024. Per\u00f2, qu\u00e8 hi ha darrere d\u2019aquesta creixent popularitat del xat bot? S\u00f3n realment eficaces pel servei d\u2019atenci\u00f3 al client en una pime? O nom\u00e9s serveixen per a grans empreses?<\/p>\n<p>Una de les raons que explica el disparat creixement d\u2019aquesta tecnologia \u00e9s que <strong>la societat actual utilitza constantment aplicacions de missatgeria instant\u00e0nia<\/strong>. De fet, durant l\u2019\u00faltim any aquestes apps van obtenir un creixement del 9% interanual, segons un informe de <em>Juniper Research<\/em>. Un altre dels motius que justifiquen aquest creixement \u00e9s que <strong>les pimes saben que el consumidor d\u2019avui busca immediatesa i solucions f\u00e0cils i r\u00e0pides, ra\u00f3 per la qual prioritza l\u2019\u00fas d\u2019eines com els xat bots<\/strong>. Aix\u00ed ho confirma un estudi de OneReach que indica que fins a un 64% dels consumidors prefereixen solucionar els seus dubtes o problemes per xat abans que trucar al servei d\u2019atenci\u00f3 al client.<\/p>\n<p>Per tant, aquesta tecnologia est\u00e0 m\u00e9s que intr\u00ednseca dins de l\u2019imaginari col\u00b7lectiu del consumidor actual. Tant \u00e9s aix\u00ed, que <strong>durant els mesos m\u00e9s durs de la pand\u00e8mia, fins a un 46% de les empreses que van voler millorar l\u2019experi\u00e8ncia del client van utilitzar i van implementar aquests assistents<\/strong>, i un 33% ho han anat realitzant paulatinament, segons afirma un estudi realitzat per IBM.<\/p>\n<p>Respecte a la inversi\u00f3, les empreses que van ser pioneres en la implementaci\u00f3 d\u2019aquestes eines van veure un impacte positiu en els seus ingressos. De fet, fins a un 94% ja ha rendibilitzat la inversi\u00f3 que va suposar la implementaci\u00f3, en comparaci\u00f3 amb el 49% de les quals ho va fer m\u00e9s tard. A m\u00e9s, tots els enquestats van indicar un augment mig del 3% dels ingressos, segons indica el mateix estudi d\u2019IBM.<\/p>\n<p>Tradicionalment aquests xat bots han estat serveis que ofereixen grans companyies, perqu\u00e8 les pimes entenen \u2013 err\u00f2niament \u2013 que no tenen suficient demanda per instaurar aquest tipus d\u2019eines. Aquest \u00e9s un error molt com\u00fa que pot ser poc benefici\u00f3s per a l\u2019empresa a llarg termini, donat que <strong>aquesta tecnologia es pot convertir en la soluci\u00f3 per aquelles pimes o startups que no poden disposar d\u2019un recurs a temps complet per atendre el xat<\/strong>, perdent aix\u00ed la possibilitat d\u2019oferir a l\u2019usuari l\u2019experi\u00e8ncia que est\u00e0 esperant.<\/p>\n<p>Per\u00f2 a m\u00e9s, poden arribar a ser nombrosos els beneficis per a les petites i mitjanes empreses i \u00e9s que l\u2019\u00fas d\u2019aquesta tecnologia els hi permetr\u00e0 canalitzar la informaci\u00f3 i la distribuci\u00f3 de les funcions a la persona adequada evitant la fuga del client. <strong>Estalviar temps i optimitzar els processos, els b\u00e9ns amb m\u00e9s valor al nostre actual teixit empresarial, ser\u00e0 un altre dels canvis positius que poden experimentar<\/strong>.<\/p>\n<p>Aix\u00ed mateix, l\u2019usuari veur\u00e0 la seva experi\u00e8ncia de client millorada gr\u00e0cies a la rapidesa en la gesti\u00f3 i en l\u2019efic\u00e0cia del dubte resolt.<\/p>\n<p>En aquest sentit, <strong>els xat bots s\u2019ajusten a les necessitats de cada negoci, degut a que no tots s\u00f3n iguals, i ha d\u2019escollir la implementaci\u00f3 d\u2019aquesta tecnologia acord a les prefer\u00e8ncies i les necessitats que hagi de cobrir cada empresa<\/strong>. Per\u00f2 a m\u00e9s, aquests assistents virtuals milloraran la primera imatge que t\u00e9 l\u2019usuari dels nostres serveis o productes, de forma que fomenta la captaci\u00f3 i fidelitzaci\u00f3 del client.<\/p>\n<p>D\u2019altra banda, <strong>estan programats per recaptar informaci\u00f3 sobre l\u2019usuari, analitzar-la i processar-la<\/strong>, i en base a ella, orientar a l\u2019usuari oferint-li all\u00f2 que realment desitja per a qu\u00e8 faci la compra d\u2019un determinat producte o servei. Amb el pas del temps i gr\u00e0cies a la Intel\u00b7lig\u00e8ncia Artificial (IA) tenen la possibilitat d\u2019aprendre sobre els seus gustos i prefer\u00e8ncies, quelcom que tamb\u00e9 \u00e9s d\u2019utilitat per a les empreses a l\u2019hora de confeccionar estrat\u00e8gies i campanyes de m\u00e0rqueting personalitzades.<\/p>\n<p>En conclusi\u00f3, <strong>comptar amb xat bots \u00e9s sin\u00f2nim de rendibilitat a l\u2019oferir al client un servei complet, amb un canal de comunicaci\u00f3 r\u00e0pid, instantani i efica\u00e7 que millori l\u2019experi\u00e8ncia de client a trav\u00e9s de la tecnologia<\/strong>. Per\u00f2, a m\u00e9s a nivell empresa ajuda a construir la identitat de la marca, fidelitzar clients, optimitzar processos interns i, com a conseq\u00fc\u00e8ncia, a augmentar la r\u00e0tio de vendes dels nostres productes o serveis independentment de la mida que tingui l\u2019empresa i, a llarg termini, els beneficis globals de l\u2019empresa.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p><strong>Nacho Gin\u00e9s, Cap de Producte de masvoz<\/strong><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ara m\u00e9s que mai vivim en un entorn empresarial vol\u00e0til, on la compet\u00e8ncia cada cop \u00e9s m\u00e9s vora\u00e7 i en el qual les empreses han de mostrar tots els seus avantatges competitius per a, no nom\u00e9s mantenir-se al mercat, sin\u00f3 augmentar la seva rendibilitat. En aquest sentit, la primera presa de contacte amb el consumidor&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/enreach.es\/ca\/blog\/lhola-que-pot-augmentar-la-rendibilitat-de-la-teva-pime\/\" title=\"Read \u2018L\u2019hola\u2019 que pot augmentar la rendibilitat de la teva pime\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":34133,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2145],"tags":[],"class_list":["post-34132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center-intelligent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018L\u2019hola\u2019 que pot augmentar la rendibilitat de la teva pime - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/ca\/blog\/lhola-que-pot-augmentar-la-rendibilitat-de-la-teva-pime\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018L\u2019hola\u2019 que pot augmentar la rendibilitat de la teva pime - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"Ara m\u00e9s que mai vivim en un entorn empresarial vol\u00e0til, on la compet\u00e8ncia cada cop \u00e9s m\u00e9s vora\u00e7 i en el qual les empreses han de mostrar tots els seus avantatges competitius per a, no nom\u00e9s mantenir-se al mercat, sin\u00f3 augmentar la seva rendibilitat. 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