{"id":34226,"date":"2021-12-29T13:34:01","date_gmt":"2021-12-29T12:34:01","guid":{"rendered":"https:\/\/enreach.es\/blog\/aquestes-son-quatre-de-les-principals-tendencies-digitals-pel-2022\/"},"modified":"2023-12-13T17:13:31","modified_gmt":"2023-12-13T16:13:31","slug":"aquestes-son-quatre-de-les-principals-tendencies-digitals-pel-2022","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/aquestes-son-quatre-de-les-principals-tendencies-digitals-pel-2022\/","title":{"rendered":"Aquestes s\u00f3n quatre de les principals tend\u00e8ncies digitals pel 2022"},"content":{"rendered":"

L\u2019any 2021 \u00e9s una prova que els canvis causats per la pand\u00e8mia en la digitalitzaci\u00f3 del servei al client han arribat per a quedar-se. Des de comprendre millor a l\u2019usuari fins a impulsar la innovaci\u00f3 digital, la necessitat d\u2019obtenir dades processables est\u00e0 al centre de les majors tend\u00e8ncies digitals del 2022.<\/p>\n

Quines s\u00f3n les 4 principals tend\u00e8ncies digitals pel 2022?<\/strong><\/h5>\n
Tend\u00e8ncia 1: Les marques tancaran el buit d\u2019experi\u00e8ncia a trav\u00e9s d\u2019una vista del client basada en dades<\/strong><\/h5>\n

Els clients ja no estan disposats a esperar a que les empreses a les que compren es posin al dia. Com a resultat, hem estat testimonis de com les organitzacions que van adoptar un enfocament de digital first<\/em> van arribar al cim el 2021. Tanmateix, no totes les experi\u00e8ncies digitals s\u00f3n iguals: un enfocament que posi les necessitats del client en primer pla \u00e9s clau per a l\u2019\u00e8xit empresarial a llarg termini<\/strong>.<\/p>\n

El 2022, els consumidors esperaran que les marques tanquin encara m\u00e9s aquest \u201cbuit d\u2019experi\u00e8ncia\u201d, i les dades seran una pe\u00e7a clau. Si b\u00e9 la majoria ha estat recopilant dades, ara l\u2019enfocament canviar\u00e0 a l\u2019accessibilitat i la informaci\u00f3 processable per garantir una personalitzaci\u00f3 significativa i valuosa<\/strong>. Des d\u2019una perspectiva organitzacional, aix\u00f2 requereix que els equips de tots els departaments comparteixin dades per construir una vista de 360\u200b\u200b\u00b0 dels clients.<\/p>\n

Tend\u00e8ncia 2: La inspiraci\u00f3 de l\u2019experi\u00e8ncia digital pot provenir de qualsevol lloc; la clau est\u00e0 en aplicar-la a la seva pr\u00f2pia marca<\/strong><\/h5>\n

Les expectatives dels usuaris sobre les experi\u00e8ncies digitals han canviat dr\u00e0sticament: es van acabar els dies en qu\u00e8 els consumidors mesuraven i comparaven l\u2019experi\u00e8ncia digital d\u2019una marca amb les dels seus competidors dins del mateix espai. Avui, les necessitats dels clients estan per sobre de tot<\/strong>.<\/p>\n

Centrar-se massa en els productes venuts, en lloc d\u2019en l\u2019experi\u00e8ncia creada, deixar\u00e0 a les marques vulnerables. Els consumidors han establert les seves expectatives d\u2019un m\u00f3n impulsat digitalment<\/strong>.<\/p>\n

Tend\u00e8ncia 3: Posar el focus en la digitalitzaci\u00f3<\/strong><\/h5>\n

Una enquesta de McKinsey va trobar que la proporci\u00f3 de productes digitals o habilitats digitalment al seu portfoli va augmentar els seus beneficis considerablement<\/strong>. Alhora, la digitalitzaci\u00f3 de les interacciones amb els clients, la cadena de subministrament i les operacions internes tamb\u00e9 s\u2019ha accelerat.<\/p>\n

La capacitat de mantenir-se al dia amb aquesta acceleraci\u00f3 ha estat fonamental per a la capacitat d\u2019una empresa de servir millor als seus clients i obtenir una avantatge competitiu en el mercat.<\/p>\n

El mateix informe de McKinsey mostra que de tots els canvis que s\u2019han produ\u00eft, \u00e9s probable que els m\u00e9s importants es quedin, i la prefer\u00e8ncia dels usuaris per les interaccions remotes \u00e9s un d\u2019ells. El 2022, les empreses hauran d\u2019assegurar-se d\u2019aprofitar al m\u00e0xim les <\/strong>tecnologies digitals<\/strong><\/a> que han afegit al seu ecosistema millorant l\u2019experi\u00e8ncia del client (CX) per aprofitar al m\u00e0xim les seves inversions<\/strong>.<\/p>\n

Tend\u00e8ncia 4: Els serveis gestionats impulsaran la innovaci\u00f3<\/strong><\/h5>\n

Les marques han de centrar-se en operacions eficients i segures avui i en una evoluci\u00f3 constant per prosperar dem\u00e0. Necessiten con\u00e8ixer el pols del seu negoci, els seus clients i el mercat. Els equips de TI s\u00f3n una part fonamental d\u2019aquesta equaci\u00f3: la tecnologia \u00e9s una part integral de la creaci\u00f3 de solucions noves o de la millora de les existents en un m\u00f3n en qu\u00e8 el digital \u00e9s primer<\/strong>. El 2022, les marques que surtin endavant seran les que aprofitin els serveis administrats per anar m\u00e9s enll\u00e0 de la simple correcci\u00f3 d\u2019errors i brindar informaci\u00f3 basada en dades sobre el rendiment i les tend\u00e8ncies que impactaran a las empreses en el futur.<\/p>\n

Els serveis administrats s\u00f3n una part necess\u00e0ria del negoci on el valor instantani procedeix d\u2019una experi\u00e8ncia d\u2019usuari millorada (UX), predicibilitat de costos i seguretat<\/strong>. Per\u00f2 el valor iteratiu procedeix de l\u2019evoluci\u00f3 continuada impulsada per dades i an\u00e0lisi: les marques que aprofitin aix\u00f2 seran les que prosperin el 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019any 2021 \u00e9s una prova que els canvis causats per la pand\u00e8mia en la digitalitzaci\u00f3 del servei al client han arribat per a quedar-se. Des de comprendre millor a l\u2019usuari fins a impulsar la innovaci\u00f3 digital, la necessitat d\u2019obtenir dades processables est\u00e0 al centre de les majors tend\u00e8ncies digitals del 2022. Quines s\u00f3n les 4… Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":34227,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2146],"tags":[],"class_list":["post-34226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"\nAquestes s\u00f3n quatre de les principals tend\u00e8ncies digitals pel 2022 - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/ca\/blog\/aquestes-son-quatre-de-les-principals-tendencies-digitals-pel-2022\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aquestes s\u00f3n quatre de les principals tend\u00e8ncies digitals pel 2022 - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"L\u2019any 2021 \u00e9s una prova que els canvis causats per la pand\u00e8mia en la digitalitzaci\u00f3 del servei al client han arribat per a quedar-se. Des de comprendre millor a l\u2019usuari fins a impulsar la innovaci\u00f3 digital, la necessitat d\u2019obtenir dades processables est\u00e0 al centre de les majors tend\u00e8ncies digitals del 2022. Quines s\u00f3n les 4... 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