{"id":34271,"date":"2022-02-24T08:47:55","date_gmt":"2022-02-24T07:47:55","guid":{"rendered":"https:\/\/enreach.es\/blog\/com-augmentar-leficiencia-en-lexperiencia-del-client-bancari-amb-el-poder-de-fintech\/"},"modified":"2022-06-23T13:52:55","modified_gmt":"2022-06-23T13:52:55","slug":"com-augmentar-leficiencia-en-lexperiencia-del-client-bancari-amb-el-poder-de-fintech","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/com-augmentar-leficiencia-en-lexperiencia-del-client-bancari-amb-el-poder-de-fintech\/","title":{"rendered":"Com augmentar l\u2019efici\u00e8ncia en l\u2019experi\u00e8ncia del client bancari amb el poder de Fintech"},"content":{"rendered":"<p>El 2020 va deixar a moltes institucions financeres lluitant per mantenir-se al dia amb un tsunami de noves demandes i reptes competitius. Els call center del sector bancari sovint es senten confosos i les necessitats financeres dels clients s\u00f3n cada cop m\u00e9s complexes.<\/p>\n<h5><strong>Com poden els bancs resoldre aquests problemes m\u00e9s r\u00e0pid i millor per guanyar efici\u00e8ncia i impulsar el creixement?<\/strong><\/h5>\n<p>Fintech ho fa possible. Moltes institucions banc\u00e0ries estan considerant la Intel\u00b7lig\u00e8ncia Artificial (IA) i l\u2019aprenentatge autom\u00e0tic (ML) per a la seva transformaci\u00f3 digital, per\u00f2 crear solucions internament podria portar cert temps. En aquest sentit, associar-se amb una empresa Fintech podria accelerar el temps de comercialitzaci\u00f3, donat que <strong>permet als bancs oferir noves capacitats digitals que optimitzen l\u2019experi\u00e8ncia del client (CX) alhora que milloren significativament l\u2019efici\u00e8ncia operativa<\/strong>.<\/p>\n<p>Les <a href=\"https:\/\/www.masvoz.cat\/solucions\/\"><strong>aplicacions Fintech<\/strong><\/a> estan dissenyades per resoldre un problema espec\u00edfic per un usuari concret. <strong>Les solucions d\u2019avantguarda estan transformant les operacions banc\u00e0ries<\/strong>.<\/p>\n<h5><strong>Com les institucions financeres poden millorar la rendibilitat i l\u2019avantatge competitiu amb l\u2019efici\u00e8ncia impulsada per la tecnologia?<\/strong><\/h5>\n<h5><strong>1) Optimitzant el servei al client amb assist\u00e8ncia impulsada per IA<\/strong><\/h5>\n<p>La recent crisi econ\u00f2mica va colpejar als bancs amb una demanda sense precedents de servei al client. La pand\u00e8mia va provocar que milions de persones busquessin ajuda per diferir els pagaments d\u2019hipoteques i targetes de cr\u00e8dit, o sol\u00b7licitar pr\u00e9stecs, i es van veure obligats a esperar hores per obtenir <strong><a href=\"https:\/\/www.masvoz.cat\/cloud-contact-center\/\">assist\u00e8ncia personalitzada<\/a><\/strong>.<\/p>\n<p>Fintech est\u00e0 resolent aix\u00f2 amb la Intel\u00b7lig\u00e8ncia Artificial. La majoria de les trucades i <strong><a href=\"https:\/\/www.masvoz.cat\/productes\/cloud-contact-center\/webchat\/\">WebChats<\/a><\/strong> sovint inclouen sol\u00b7licituds repetitives que no necessiten un agent en viu. <strong>Moltes consultes i transaccions poden ser gestionades per un xat bot conversacional impulsat per IA, ja que accelera el servei als clients i allibera als agents del call center per resoldre problemes m\u00e9s complexes<\/strong>.<\/p>\n<h5><strong>2) Augmentant el creixement amb una experi\u00e8ncia de pagament m\u00e9s senzilla<\/strong><\/h5>\n<p>Els pagaments digitals s\u2019estan convertint en la nova norma. Gaireb\u00e9 el 78% dels consumidors a tot el m\u00f3n ara han canviat la forma en qu\u00e8 paguen per reduir el contacte. Malauradament, a mida que les institucions financeres continuen acumulant funcions de banca m\u00f2bil, les aplicacions s\u2019han tornat m\u00e9s complexes i dif\u00edcils d\u2019usar. Apple i Google van aprofitar aquesta oportunitat i es van donar pressa en oferir experi\u00e8ncies de pagament sense friccions que estan revolucionant la banca tradicional.<\/p>\n<p>La gent vol sentir-se en control dels seus diners, ara m\u00e9s que mai. Volen poder sol\u00b7licitar, rebre i comen\u00e7ar a usar una targeta de cr\u00e8dit o d\u00e8bit en minuts, tot des del seu smartphone. Si aquesta es perd o \u00e9s robada (o el compte es veu comprom\u00e8s), els consumidors volen la possibilitat d\u2019apagar instant\u00e0niament aquella targeta i rebre una substituci\u00f3 virtual d\u2019immediat. I fer tot aix\u00f2 des d\u2019una simple aplicaci\u00f3 m\u00f2bil.<\/p>\n<p><strong>Quan \u00e9s imperatiu simplificar el CX de pagaments, l\u2019experi\u00e8ncia en Fintech pot donar els seus fruits oferint als titulars de targetes control d\u2019autoservei i una major claredat de despesa en una aplicaci\u00f3 moderna i digital<\/strong>. Els beneficis s\u00f3n menors costos de suport, menor frau i major satisfacci\u00f3 del client.<\/p>\n<h5><strong>3) Accelerant el comprom\u00eds de benestar financer amb la capacitaci\u00f3 impulsada per IA<\/strong><\/h5>\n<p>Els consumidors d\u2019avui esperen experi\u00e8ncies personalitzades, especialment els natius digitals. De fet, segons, Gallup, <strong>el 91% dels clients que reben assessoria digital del seu banc reporten un alt nivell de confian\u00e7a<\/strong>.<\/p>\n<p>Per\u00f2, com poden permetre-s\u2019ho les institucions financeres? Pel general, ha estat massa cost\u00f3s assessorar a una \u00e0mplia base de clients minoristes, pel que nom\u00e9s els segments m\u00e9s adinerats reben atenci\u00f3 personalitzada. Per\u00f2 els millennials i Gen-Z representen m\u00e9s de 3 bilions de d\u00f2lars en poder adquisitiu potencial, el que vol dir que atreure i afegir valor per aquestes audi\u00e8ncies podria ser vital pel creixement a llarg termini. Un soci Fintech pot fer-ho viable i rendible.<\/p>\n<p>El coaching financer digital pot ser un diferenciador. <strong>Els bancs que facin que els clients sentin que les seves necessitats de benestar financer tenen suport seran ben recompensats amb una major participaci\u00f3 a la cartera, millors puntuacions de Net Promoter Score (NPS) i ingressos, segons Gallup<\/strong>.<\/p>\n<p>La personalitzaci\u00f3 \u00e9s clau, i aix\u00f2 \u00e9s el que fa que la IA sigui una soluci\u00f3 ideal. El benestar financer \u00e9s tan subjectiu i contextual que els est\u00e0ndards de servei generalitzats no aconseguiran canviar les percepcions dels clients, segons Gallup. <strong>El coaching impulsat per IA permet la personalitzaci\u00f3 i la conveni\u00e8ncia digital que els clients desitgen, en un model rendible que \u00e9s m\u00e9s f\u00e0cil d\u2019implementar r\u00e0pidament per les institucions financeres<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 2020 va deixar a moltes institucions financeres lluitant per mantenir-se al dia amb un tsunami de noves demandes i reptes competitius. Els call center del sector bancari sovint es senten confosos i les necessitats financeres dels clients s\u00f3n cada cop m\u00e9s complexes. Com poden els bancs resoldre aquests problemes m\u00e9s r\u00e0pid i millor per&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/enreach.es\/ca\/blog\/com-augmentar-leficiencia-en-lexperiencia-del-client-bancari-amb-el-poder-de-fintech\/\" title=\"Read Com augmentar l\u2019efici\u00e8ncia en l\u2019experi\u00e8ncia del client bancari amb el poder de Fintech\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":34272,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2145],"tags":[],"class_list":["post-34271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center-intelligent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Com augmentar l\u2019efici\u00e8ncia en l\u2019experi\u00e8ncia del client bancari amb el poder de Fintech - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/blog\/como-aumentar-la-eficiencia-en-la-experiencia-del-cliente-bancario-con-el-poder-de-fintech\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com augmentar l\u2019efici\u00e8ncia en l\u2019experi\u00e8ncia del client bancari amb el poder de Fintech - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"El 2020 va deixar a moltes institucions financeres lluitant per mantenir-se al dia amb un tsunami de noves demandes i reptes competitius. 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