{"id":39791,"date":"2022-08-31T07:57:30","date_gmt":"2022-08-31T05:57:30","guid":{"rendered":"https:\/\/enreach.es\/?p=39791"},"modified":"2023-12-13T17:11:30","modified_gmt":"2023-12-13T16:11:30","slug":"la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/","title":{"rendered":"La tecnologia dels contact center, clau per millorar l\u2019experi\u00e8ncia de compra a l\u2019entorn digital"},"content":{"rendered":"

Avui en dia la tecnologia s\u2019ha convertit en un pilar fonamental a la vida dels consumidors, aix\u00ed ho constata un estudi de PwC que ha comprovat que el 50% dels compradors fa ara m\u00e9s \u00fas de la tecnologia a l\u2019hora d\u2019adquirir un producte o servei que abans de la pand\u00e8mia<\/strong>.<\/p>\n

Davant d\u2019aquest nou panorama, les empreses s\u2019han trobat amb la necessitat de canviar les seves estrat\u00e8gies per connectar amb els clients, sobretot veient que la digitalitzaci\u00f3 ha guanyat m\u00e9s pes des de llavors, i senyalen l\u2019experi\u00e8ncia de client com una de les seves prioritats, tal i com indica Forrester.<\/p>\n

Per aconseguir-ho, les companyies han trobat als contact center l\u2019aliat estrat\u00e8gic per crear un vincle amb el nou perfil de client<\/strong>, ja que aquests permeten iniciar, desenvolupar i resoldre les incid\u00e8ncies dels consumidors mitjan\u00e7ant la tecnologia m\u00e9s innovadora del mercat, a la par que fidelitzar-lo.<\/p>\n

D\u2019aquesta manera, despr\u00e9s d\u2019observar l\u2019evoluci\u00f3 del nou consumidor i detectar la import\u00e0ncia de saber adaptar-se a aquest nou perfil, Enreach<\/a><\/strong>, prove\u00efdor europeu l\u00edder en solucions convergents de comunicacions per a empreses, desgrana 4 claus sobre com la tecnologia dels contact center poden impulsar les relacions amb aquest client digital<\/strong>.<\/p>\n

4 claus per millorar l\u2019experi\u00e8ncia de compra a l\u2019entorn digital gr\u00e0cies a la tecnologia dels contact center<\/strong><\/h3>\n

1) Oferir experi\u00e8ncies personalitzades per a qu\u00e8 el client es senti \u00fanic<\/strong><\/h3>\n

En l\u2019actualitat els usuaris, degut als est\u00edmuls massius que reben, prefereixen rebre missatges personalitzats que satisfacin les seves necessitats individuals, i \u00e9s que molts estudis han comprovat que encara que la tecnologia segueixi avan\u00e7ant, els clients necessiten sentir-se compresos. \u00c9s per aix\u00f2 que els agents han de rec\u00f3rrer a l\u2019hist\u00f2ric de contacte dels clients i utilitzar la recopilaci\u00f3 de les dades anteriors per oferir un servei adaptat a les seves necessitats i prefer\u00e8ncies, per aix\u00ed brindar una experi\u00e8ncia \u00fanica<\/strong>.<\/p>\n

Aix\u00ed mateix, una de les estrat\u00e8gies que aporten valor i personalitzaci\u00f3 en aquest customer journey \u00e9s l\u2019anomenada gratificaci\u00f3 autom\u00e0tica<\/strong>, on el viatge no acaba en la compra, sin\u00f3 que immediatament se\u2019l comen\u00e7a a fer un seguiment donant les gr\u00e0cies de forma individual i demanant una valoraci\u00f3 per a qu\u00e8 senti que la seva opini\u00f3 \u00e9s important.<\/p>\n

2) Impulsar l\u2019autoservei amb l\u2019objectiu d\u2019agilitzar processos <\/strong><\/h3>\n

A la nova era digital, l\u2019autoservei est\u00e0 sent clau per crear una bona experi\u00e8ncia de client<\/strong>. De fet, el 96% dels consumidors acudeixen a aquesta pr\u00e0ctica quan inicien el primer contacte amb les empreses i desitgen resoldre el cas por si mateixos<\/strong>.<\/p>\n

Aix\u00f2 \u00e9s aix\u00ed en part gr\u00e0cies als grans aven\u00e7os tecnol\u00f2gics, com els de la Intel\u00b7lig\u00e8ncia Artificial (IA)<\/strong>, que permeten als usuaris solucionar amb autonomia les incid\u00e8ncies de menor calibre amb l\u2019\u00fas de bots automatitzats. Com a conseq\u00fc\u00e8ncia, els casos es resolen amb major agilitat i satisfacci\u00f3 del client<\/strong>. No obstant, cal destacar que els gestors dels contact center han d\u2019estar igualment molt pendents del customer journey des del primer moment i realitzar un seguiment en tot moment.<\/p>\n

3) Oferir diferents vies de comunicaci\u00f3 per satisfer a tot tipus de client<\/strong><\/h3>\n

L\u2019omnicanalitat<\/strong> ha guanyat pes amb el pas del temps donat que ofereix al client la possibilitat de posar-se en contacte amb l\u2019empresa a trav\u00e9s de diferents canals de comunicaci\u00f3 com xat<\/a>, trucada telef\u00f2nica<\/a> o SMS<\/a><\/strong>. Aquesta estrat\u00e8gia col\u00b7loca al consumidor al centro, aportant solucions millorades que s\u2019adaptin a les seves prefer\u00e8ncies i necessitats.<\/p>\n

\u00c9s per aix\u00f2 que l\u2019omnicanalitat passa a ser determinant per obtenir una bona experi\u00e8ncia de client (CX)<\/strong>, el qual pot resoldre els seus dubtes des de qualsevol part del m\u00f3n mitjan\u00e7ant el m\u00e8tode que prefereixi. De fet, les companyies que aposten per aquesta estrat\u00e8gia, aconsegueixen retenir fins a un 89% dels consumidors, segons Cybra.<\/p>\n

4) Comptar amb un sistema de m\u00e8trica de l\u2019atenci\u00f3 al client<\/strong><\/h3>\n

Avui en dia \u00e9s necessari el mesurament dels resultats<\/a> per recopilar les accions que estan funcionant i les que no, aix\u00ed com la qualitat del servei<\/strong>. Per aix\u00f2, es podria tenir en compte aspectes com el temps de resposta (FTR, en les seves sigles en angl\u00e8s) o la taxa de resoluci\u00f3 del primer contacte (FCR, en les seves sigles en angl\u00e8s) per detectar si s\u2019est\u00e0 a l\u2019al\u00e7ada de l\u2019esperat pel client.<\/p>\n

\u201cLes companyies han d\u2019entendre com un repte l\u2019arribada del nou perfil del consumidor digital, que demanda una major immediatesa i noves formes d\u2019interactuar. Precisament per satisfer les seves necessitats i fidelitzar-lo, les empreses han d\u2019innovar en la seva comunicaci\u00f3 i oferir-los una experi\u00e8ncia d\u2019usuari \u00fanica des del principi fins al final del proc\u00e9s. En aquest sentit, una bona forma d\u2019aconseguir-ho \u00e9s introduint les modernes solucions d\u2019un contact center\u201d<\/em>, afirma Mar\u00eda Jos\u00e9 Jerez, CMO d\u2019Enreach Espanya.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Avui en dia la tecnologia s\u2019ha convertit en un pilar fonamental a la vida dels consumidors, aix\u00ed ho constata un estudi de PwC que ha comprovat que el 50% dels compradors fa ara m\u00e9s \u00fas de la tecnologia a l\u2019hora d\u2019adquirir un producte o servei que abans de la pand\u00e8mia. Davant d\u2019aquest nou panorama, les… Read more »<\/a><\/p>\n","protected":false},"author":7,"featured_media":39792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2145],"tags":[3372,5138,3197,3099,3554,5139,3289,5159,3101,3693,3694,3270,3697,5141,3322,3284,3374,3261,3696,3323,3695],"class_list":["post-39791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center-intelligent","tag-atencio-al-client","tag-atencion-al-cliente-ca","tag-autoservei","tag-call-center-ca","tag-client-digital","tag-contact-center-ca-2","tag-customer-journey","tag-cx-ca-2","tag-enreach-ca","tag-entorn-digital","tag-experiencia-de-compra-ca","tag-fcr-ca","tag-ftr-ca","tag-ia-ca-2","tag-kpi-ca","tag-necessitats-dels-clients","tag-omnicanalitat","tag-satisfaccio-del-client","tag-sms-ca","tag-tecnologia-cloud-ca","tag-webchat-ca"],"acf":[],"yoast_head":"\nLa tecnologia dels contact center, clau per millorar l\u2019experi\u00e8ncia de compra a l\u2019entorn digital - Enreach ES<\/title>\n<meta name=\"description\" content=\"El nou client digital es decanta molt m\u00e9s per l\u2019\u00fas de la tecnologia a l\u2019hora de comprar un producte despr\u00e9s de la pand\u00e8mia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La tecnologia dels contact center, clau per millorar l\u2019experi\u00e8ncia de compra a l\u2019entorn digital - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"El nou client digital es decanta molt m\u00e9s per l\u2019\u00fas de la tecnologia a l\u2019hora de comprar un producte despr\u00e9s de la pand\u00e8mia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Enreach ES\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-31T05:57:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-13T16:11:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/enreach.es\/wp-content\/uploads\/2022\/08\/imagen-CAT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"970\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Product User\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Product User\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/\"},\"author\":{\"name\":\"Product User\",\"@id\":\"https:\/\/enreach.es\/#\/schema\/person\/9abaa98deb451f01dbd96307250590b4\"},\"headline\":\"La tecnologia dels contact center, clau per millorar l\u2019experi\u00e8ncia de compra a l\u2019entorn digital\",\"datePublished\":\"2022-08-31T05:57:30+00:00\",\"dateModified\":\"2023-12-13T16:11:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/\"},\"wordCount\":858,\"image\":{\"@id\":\"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/enreach.es\/wp-content\/uploads\/2022\/08\/imagen-CAT.jpg\",\"keywords\":[\"atenci\u00f3 al client\",\"atenci\u00f3n al cliente\",\"autoservei\",\"call center\",\"client digital\",\"contact center\",\"customer journey\",\"CX\",\"Enreach\",\"entorn digital\",\"experiencia de compra\",\"FCR\",\"FTR\",\"IA\",\"KPI\",\"necessitats dels clients\",\"omnicanalitat\",\"satisfacci\u00f3 del client\",\"SMS\",\"tecnolog\u00eda cloud\",\"WebChat\"],\"articleSection\":[\"Atenci\u00f3 al client\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/\",\"url\":\"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/\",\"name\":\"La tecnologia dels contact center, clau per millorar l\u2019experi\u00e8ncia de compra a l\u2019entorn digital - Enreach ES\",\"isPartOf\":{\"@id\":\"https:\/\/enreach.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/enreach.es\/wp-content\/uploads\/2022\/08\/imagen-CAT.jpg\",\"datePublished\":\"2022-08-31T05:57:30+00:00\",\"dateModified\":\"2023-12-13T16:11:30+00:00\",\"author\":{\"@id\":\"https:\/\/enreach.es\/#\/schema\/person\/9abaa98deb451f01dbd96307250590b4\"},\"description\":\"El nou client digital es decanta molt m\u00e9s per l\u2019\u00fas de la tecnologia a l\u2019hora de comprar un producte despr\u00e9s de la pand\u00e8mia.\",\"breadcrumb\":{\"@id\":\"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/#primaryimage\",\"url\":\"https:\/\/enreach.es\/wp-content\/uploads\/2022\/08\/imagen-CAT.jpg\",\"contentUrl\":\"https:\/\/enreach.es\/wp-content\/uploads\/2022\/08\/imagen-CAT.jpg\",\"width\":970,\"height\":630,\"caption\":\"La tecnologia dels contact center, clau per millorar l\u2019experi\u00e8ncia de compra a l\u2019entorn digital\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/enreach.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La tecnologia dels contact center, clau per millorar l\u2019experi\u00e8ncia de compra a l\u2019entorn digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enreach.es\/#website\",\"url\":\"https:\/\/enreach.es\/\",\"name\":\"Enreach ES\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enreach.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/enreach.es\/#\/schema\/person\/9abaa98deb451f01dbd96307250590b4\",\"name\":\"Product User\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/enreach.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f3e75291fc65052d7e32bd862c9164dc7994f9e6daf233be6575fe9493397656?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f3e75291fc65052d7e32bd862c9164dc7994f9e6daf233be6575fe9493397656?s=96&d=mm&r=g\",\"caption\":\"Product User\"},\"url\":\"https:\/\/enreach.es\/ca\/blog\/author\/enreach-product-usr\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La tecnologia dels contact center, clau per millorar l\u2019experi\u00e8ncia de compra a l\u2019entorn digital - Enreach ES","description":"El nou client digital es decanta molt m\u00e9s per l\u2019\u00fas de la tecnologia a l\u2019hora de comprar un producte despr\u00e9s de la pand\u00e8mia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/","og_locale":"ca_ES","og_type":"article","og_title":"La tecnologia dels contact center, clau per millorar l\u2019experi\u00e8ncia de compra a l\u2019entorn digital - Enreach ES","og_description":"El nou client digital es decanta molt m\u00e9s per l\u2019\u00fas de la tecnologia a l\u2019hora de comprar un producte despr\u00e9s de la pand\u00e8mia.","og_url":"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/","og_site_name":"Enreach ES","article_published_time":"2022-08-31T05:57:30+00:00","article_modified_time":"2023-12-13T16:11:30+00:00","og_image":[{"width":970,"height":630,"url":"https:\/\/enreach.es\/wp-content\/uploads\/2022\/08\/imagen-CAT.jpg","type":"image\/jpeg"}],"author":"Product User","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Product User","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/#article","isPartOf":{"@id":"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/"},"author":{"name":"Product User","@id":"https:\/\/enreach.es\/#\/schema\/person\/9abaa98deb451f01dbd96307250590b4"},"headline":"La tecnologia dels contact center, clau per millorar l\u2019experi\u00e8ncia de compra a l\u2019entorn digital","datePublished":"2022-08-31T05:57:30+00:00","dateModified":"2023-12-13T16:11:30+00:00","mainEntityOfPage":{"@id":"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/"},"wordCount":858,"image":{"@id":"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/enreach.es\/wp-content\/uploads\/2022\/08\/imagen-CAT.jpg","keywords":["atenci\u00f3 al client","atenci\u00f3n al cliente","autoservei","call center","client digital","contact center","customer journey","CX","Enreach","entorn digital","experiencia de compra","FCR","FTR","IA","KPI","necessitats dels clients","omnicanalitat","satisfacci\u00f3 del client","SMS","tecnolog\u00eda cloud","WebChat"],"articleSection":["Atenci\u00f3 al client"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/","url":"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/","name":"La tecnologia dels contact center, clau per millorar l\u2019experi\u00e8ncia de compra a l\u2019entorn digital - Enreach ES","isPartOf":{"@id":"https:\/\/enreach.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/#primaryimage"},"image":{"@id":"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/enreach.es\/wp-content\/uploads\/2022\/08\/imagen-CAT.jpg","datePublished":"2022-08-31T05:57:30+00:00","dateModified":"2023-12-13T16:11:30+00:00","author":{"@id":"https:\/\/enreach.es\/#\/schema\/person\/9abaa98deb451f01dbd96307250590b4"},"description":"El nou client digital es decanta molt m\u00e9s per l\u2019\u00fas de la tecnologia a l\u2019hora de comprar un producte despr\u00e9s de la pand\u00e8mia.","breadcrumb":{"@id":"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/#primaryimage","url":"https:\/\/enreach.es\/wp-content\/uploads\/2022\/08\/imagen-CAT.jpg","contentUrl":"https:\/\/enreach.es\/wp-content\/uploads\/2022\/08\/imagen-CAT.jpg","width":970,"height":630,"caption":"La tecnologia dels contact center, clau per millorar l\u2019experi\u00e8ncia de compra a l\u2019entorn digital"},{"@type":"BreadcrumbList","@id":"https:\/\/enreach.es\/ca\/blog\/la-tecnologia-dels-contact-center-clau-per-millorar-lexperiencia-de-compra-a-lentorn-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/enreach.es\/"},{"@type":"ListItem","position":2,"name":"La tecnologia dels contact center, clau per millorar l\u2019experi\u00e8ncia de compra a l\u2019entorn digital"}]},{"@type":"WebSite","@id":"https:\/\/enreach.es\/#website","url":"https:\/\/enreach.es\/","name":"Enreach ES","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enreach.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/enreach.es\/#\/schema\/person\/9abaa98deb451f01dbd96307250590b4","name":"Product User","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/enreach.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f3e75291fc65052d7e32bd862c9164dc7994f9e6daf233be6575fe9493397656?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f3e75291fc65052d7e32bd862c9164dc7994f9e6daf233be6575fe9493397656?s=96&d=mm&r=g","caption":"Product User"},"url":"https:\/\/enreach.es\/ca\/blog\/author\/enreach-product-usr\/"}]}},"_links":{"self":[{"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/posts\/39791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/comments?post=39791"}],"version-history":[{"count":1,"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/posts\/39791\/revisions"}],"predecessor-version":[{"id":39795,"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/posts\/39791\/revisions\/39795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/media\/39792"}],"wp:attachment":[{"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/media?parent=39791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/categories?post=39791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enreach.es\/ca\/wp-json\/wp\/v2\/tags?post=39791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}