{"id":42051,"date":"2023-03-14T10:03:52","date_gmt":"2023-03-14T09:03:52","guid":{"rendered":"https:\/\/enreach.es\/?p=42051"},"modified":"2023-03-14T10:06:32","modified_gmt":"2023-03-14T09:06:32","slug":"per-que-es-important-el-comerc-electronic-omnicanal","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/per-que-es-important-el-comerc-electronic-omnicanal\/","title":{"rendered":"Per qu\u00e8 \u00e9s important el comer\u00e7 electr\u00f2nic omnicanal?"},"content":{"rendered":"

El comer\u00e7 electr\u00f2nic omnicanal \u00e9s un enfocament de vendes d\u2019ecommerce que utilitza m\u00faltiples canals i ofereix als clients una experi\u00e8ncia unificada en tots ells. Segons una investigaci\u00f3 de Harvard Business Review, el 73% dels compradors empren m\u00e9s d\u2019un canal al realitzar les seves compres online.<\/p>\n

Quina \u00e9s la difer\u00e8ncia entre omnicanal i multicanal?<\/strong><\/h3>\n

Multicanal<\/strong><\/h3>\n

\u00c9s una estrat\u00e8gia en qu\u00e8 una marca est\u00e0 present en m\u00faltiples canals, que els seus clients poden usar per interactuar amb ella<\/strong>. Aquests poden ser, per exemple, aplicacions, llocs web, <\/strong>correu electr\u00f2nic<\/strong><\/a>, <\/strong>WhatsApp<\/strong><\/a>, <\/strong>WebChat<\/strong><\/a>, <\/strong>SMS<\/strong><\/a>, botigues f\u00edsiques, etc<\/strong>. Per suposat, els usuaris esperen tenir una experi\u00e8ncia fluida en cadascun d\u2019ells. Aqu\u00ed \u00e9s on entra en joc l\u2019omnicanalitat.<\/p>\n

Omnicanal<\/strong><\/h3>\n

Una estrat\u00e8gia de comer\u00e7 electr\u00f2nic omnicanal preveu que els clients poden comen\u00e7ar a buscar en un canal i passar a un altre com una progressi\u00f3 del seu proc\u00e9s de compra online<\/strong>. L\u2019omnicanalitat completa una estrat\u00e8gia multicanal i l\u2019optimitza pels usuaris d\u2019avui.<\/p>\n

Quins s\u00f3n els beneficis del comer\u00e7 electr\u00f2nic omnicanal?<\/strong><\/h3>\n

1) Ofereix un missatge cohesiu<\/strong><\/h3>\n

Un dels principals beneficis de tenir un comer\u00e7 electr\u00f2nic omnicanal \u00e9s que ofereix als seus clients missatges coherents sobre la seva marca. No importa on un usuari la trobi, el missatge sempre \u00e9s el mateix.<\/p>\n

2) Comprendre el viatge del client<\/strong><\/h3>\n

El comer\u00e7 electr\u00f2nic omnicanal permet a una empresa recopilar i fusionar dades de clients de m\u00faltiples canals<\/strong>. Combinats, aquests brinden una imatge completa de quins tipus d\u2019usuaris estan interessats en la marca i el seu comportament, el que facilita la personalitzaci\u00f3 del customer journey<\/em><\/strong>.<\/p>\n

3) Personalitzaci\u00f3 de l\u2019experi\u00e8ncia del client (CX)<\/strong><\/h3>\n

Nom\u00e9s al comprendre el viatge del client pot personalitzar-se la CX. El comer\u00e7 electr\u00f2nic omnicanal permet crear aquest tipus d\u2019experi\u00e8ncies, que s\u00f3n essencials pels usuaris<\/strong>, ja que tenen un valor de per vida un 30% m\u00e9s alto que els compradors que nom\u00e9s compren a trav\u00e9s d\u2019un canal.<\/p>\n

Quins s\u00f3n els reptes del comer\u00e7 electr\u00f2nic omnicanal?<\/strong><\/h3>\n

1) Exist\u00e8ncies en botigues f\u00edsiques front a exist\u00e8ncies online<\/strong><\/h3>\n

Moltes empreses tamb\u00e9 mostren online les exist\u00e8ncies que tenen en ubicacions f\u00edsiques. Els productes disponibles en botiga fluctuen i poden esgotar-se quan tamb\u00e9 s\u2019han venut online. Aquest no sempre \u00e9s el millor enfocament, ja que poden perdre\u2019s les transaccions en l\u00ednia. Una bona forma de solucionar aquest problema \u00e9s reduir la disponibilitat dels articles \u201cm\u00e9s venuts\u201d als ecommerce.<\/p>\n

2) Manca d\u2019infraestructura<\/strong><\/h3>\n

quan una empresa decideix implementar una estrat\u00e8gia omnicanal, la seva tecnologia existent sovint no est\u00e0 a l\u2019al\u00e7ada dels est\u00e0ndards per poder executar sense problemes una operaci\u00f3 d\u2019aquest tipus.<\/p>\n

3) Treballar en equip amb els socis adequats<\/strong><\/h3>\n

Tenir els millors socis de log\u00edstica, enviament i comer\u00e7 electr\u00f2nic \u00e9s crucial per a l\u2019\u00e8xit omnicanal.<\/p>\n

Amb l\u2019<\/strong>Omnichannel Contact Center<\/strong><\/a> d\u2019Enreach, els clients podran contactar amb una empresa des dels seus canals favorits, resoldre les seves consultes a trav\u00e9s d\u2019Intel\u00b7lig\u00e8ncia Artificial (IA) i connectar amb l\u2019agent m\u00e9s adequat gr\u00e0cies al Smart Routing o Enrutament Intel\u00b7ligent<\/strong>.<\/p>\n

Aix\u00ed mateix, els agents podran gestionar totes les converses des d\u2019un \u00fanic aplicatiu web, els supervisors podran controlar el nivell de servei en temps real i analitzar els resultats per encertar en totes les preses de decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"

El comer\u00e7 electr\u00f2nic omnicanal \u00e9s un enfocament de vendes d\u2019ecommerce que utilitza m\u00faltiples canals i ofereix als clients una experi\u00e8ncia unificada en tots ells. Segons una investigaci\u00f3 de Harvard Business Review, el 73% dels compradors empren m\u00e9s d\u2019un canal al realitzar les seves compres online. Quina \u00e9s la difer\u00e8ncia entre omnicanal i multicanal? Multicanal \u00c9s… Read more »<\/a><\/p>\n","protected":false},"author":7,"featured_media":42052,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2145],"tags":[3099,5157,4450,4449,3289,3202,5159,3953,5141,3106,3844,3376,3575,3283],"class_list":["post-42051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center-intelligent","tag-call-center-ca","tag-call-center-ca-2","tag-canals-de-contacte","tag-comerc-electronic-omnicanal","tag-customer-journey","tag-cx-ca","tag-cx-ca-2","tag-ecommerce-ca","tag-ia-ca-2","tag-ia-ca","tag-omnichannel-contact-center-ca","tag-personalitzacio","tag-presa-de-decisions","tag-smart-routing"],"acf":[],"yoast_head":"\nPer qu\u00e8 \u00e9s important el comer\u00e7 electr\u00f2nic omnicanal? - Enreach ES<\/title>\n<meta name=\"description\" content=\"Una investigaci\u00f3 de Harvard Business Review mostra que el 73% dels compradors utilitzen m\u00faltiples canals al comprar online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/ca\/blog\/per-que-es-important-el-comerc-electronic-omnicanal\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per qu\u00e8 \u00e9s important el comer\u00e7 electr\u00f2nic omnicanal? 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