{"id":42067,"date":"2023-03-16T07:00:41","date_gmt":"2023-03-16T06:00:41","guid":{"rendered":"https:\/\/enreach.es\/?p=42067"},"modified":"2023-03-14T11:52:00","modified_gmt":"2023-03-14T10:52:00","slug":"les-7-millors-practiques-per-millorar-lexperiencia-del-client-b2b","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/les-7-millors-practiques-per-millorar-lexperiencia-del-client-b2b\/","title":{"rendered":"Les 7 millors pr\u00e0ctiques per millorar l\u2019experi\u00e8ncia del client B2B"},"content":{"rendered":"

Qualsevol empresa B2B ha de prioritzar l\u2019experi\u00e8ncia de l\u2019usuari (UX). Una experi\u00e8ncia de client positiva \u00e9s essencial per a qu\u00e8 qualsevol empresa B2B mantingui als seus clients<\/strong>. Per aix\u00f2, aquestes organitzacions han de prendre mesures addicionals per garantir la satisfacci\u00f3 del client amb els seus serveis i productes.<\/p>\n

Comprendre l\u2019experi\u00e8ncia del client B2B<\/strong><\/h3>\n

L\u2019experi\u00e8ncia del client B2B<\/strong> \u00e9s el proc\u00e9s pel que passen els prove\u00efdors abans, durant i despr\u00e9s de comprar un producte o servei d\u2019una empresa B2B<\/strong>. Combina diferents t\u00e8cniques per anticipar les necessitats dels clients i personalitzar les tecnologies automatitzades per complir amb els seus requisits.<\/p>\n

Un excel\u00b7lent programa d\u2019experi\u00e8ncia del client B2B impulsa el creixement dels ingressos, millora les possibilitats de vendes addicionals i creuades entre un 20% i un 40% i augmenta la satisfacci\u00f3 del client.<\/p>\n

Les 7 millors pr\u00e0ctiques per millorar l\u2019experi\u00e8ncia del client B2B<\/strong><\/h3>\n

1) Desenvolupar una cultura centrada en el client<\/strong><\/h3>\n

Com a part d\u2019una cultura centrada en el client, \u00e9s necessari implementar una estrat\u00e8gia de customers first<\/em><\/strong> que examini en profunditat el viatge del client de principi a fi, rastrejant cada punt de contacte.<\/p>\n

D\u2019aquesta manera, es podran esbrinar les possibles causes de fricci\u00f3 i eliminar-les, aix\u00ed com trobar \u00e0rees on es pugui aportar valor afegit. Aix\u00ed, s\u2019obtindr\u00e0 un major nivell de satisfacci\u00f3 del client.<\/p>\n

2) Apropar-se a cada contacte amb empatia<\/strong><\/h3>\n

L\u2019empatia \u00e9s un component essencial de la comunicaci\u00f3 efectiva. La intel\u00b7lig\u00e8ncia emocional \u00e9s un factor important de l\u2019experi\u00e8ncia del client B2B en un m\u00f3n cada cop m\u00e9s digital<\/strong>.<\/p>\n

Recon\u00e8ixer els requisits dels clients i establir connexions amb ells en cada faceta de l\u2019organitzaci\u00f3 pot ajudar a simpatitzar amb els clients B2B, fomentant la lleialtat i la confian\u00e7a i promovent relacions duradores.<\/p>\n

3) Oferir experi\u00e8ncies rellevants i \u00faniques<\/strong><\/h3>\n

La clau per convertir clients potencials \u00e9s fer que l\u2019experi\u00e8ncia de compra sigui m\u00e9s rellevant. Cada fase del proc\u00e9s de compra, des de la comunicaci\u00f3 fins a la recomanaci\u00f3 adequada, ha de completar-se de manera m\u00e9s rellevant.<\/p>\n

Les experi\u00e8ncies dirigides i personalitzades s\u2019estan tornant cada cop m\u00e9s importants en la carrera per oferir un servei al client superior<\/strong>. Els compradors B2B valoren m\u00e9s les ofertes enfocades en aquells serveis i articles que els hi s\u00f3n m\u00e9s \u00fatils en lloc de presentar-los diverses opcions irrellevants.<\/p>\n

4) Aprofitar les eines d\u2019automatitzaci\u00f3<\/strong><\/h3>\n

Abans de fer una elecci\u00f3, els clients examinen els avantatges i desavantatges de diverses opcions. Per desenvolupar una experi\u00e8ncia de client B2B perfecta, la Intel\u00b7lig\u00e8ncia Artificial (IA), l\u2019automatitzaci\u00f3 i l\u2019aprenentatge autom\u00e0tic (ML) es poden utilitzar com un avantatge competitiu<\/strong>.<\/p>\n

Amb aquestes eines, es poden comprendre i satisfer millor les necessitats dels clients. D\u2019una banda, les solucions impulsades per IA revelen el comportament i l\u2019experi\u00e8ncia del client (CX)<\/strong>. D\u2019altra banda, els algoritmes d\u2019aprenentatge autom\u00e0tic (ML) produeixen ofertes i recomanacions personalitzades<\/strong>. Aquestes t\u00e8cniques poden utilitzar-se per monitorejar la satisfacci\u00f3 del client B2B.<\/p>\n

5) Recopilar comentaris dels clients i actuar en conseq\u00fc\u00e8ncia<\/strong><\/h3>\n

Els comentaris dels consumidors<\/strong> permeten saber com es senten sobre una empresa, els seus productes i serveis. Aix\u00ed mateix, poden ajudar a una organitzaci\u00f3 a descobrir la causa principal de la caiguda i el desgast de clients potencials<\/strong>.<\/p>\n

A trav\u00e9s d\u2019enquestes, les empreses poden esbrinar si els clients estan contents o no amb un negoci i quins problemes estan tenint en les seves experi\u00e8ncies de compra, obtenci\u00f3 d\u2019informaci\u00f3 i resoluci\u00f3 de consultes.<\/p>\n

6) Proporcionar assist\u00e8ncia proactiva<\/strong><\/h3>\n

En lloc d\u2019esperar a qu\u00e8 els clients es comuniquin amb una empresa, \u00e9s important anticipar-se i contactar amb ells mitjan\u00e7ant l\u2019\u00fas de tecnologies CRM<\/strong><\/a>. Al fer-ho, les empreses B2B poden determinar quan \u00e9s apropiat posar-se en contacte amb un client i brindar assist\u00e8ncia<\/strong>. Aix\u00ed mateix, mitjan\u00e7ant l\u2019\u00fas de les dades dels clients, es pot determinar quan podrien necessitar ajuda.<\/p>\n

7) Facilitar suport posterior a la compra<\/strong><\/h3>\n

El suport posterior a la compra \u00e9s una de les claus per desenvolupar connexions s\u00f2lides. A m\u00e9s, implica ajudar als clients a descobrir com usar els seus nous productes de manera m\u00e9s efectiva i consistent per satisfer les seves necessitats<\/strong>. Fins i tot despr\u00e9s que s\u2019hagi realitzat una transacci\u00f3, la CX continua.<\/p>\n

Mantenir una relaci\u00f3 a llarg termini amb els clients \u00e9s essencial per oferir serveis confiables de suport postvenda<\/strong>. El servei posterior a la compra inclou con\u00e8ixer les demandes canviants dels clients a mida que una empresa creix. Tamb\u00e9 implica oferir ajuda per a la resoluci\u00f3 de consultes i actualitzaci\u00f3 continuada sobre el producte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Qualsevol empresa B2B ha de prioritzar l\u2019experi\u00e8ncia de l\u2019usuari (UX). Una experi\u00e8ncia de client positiva \u00e9s essencial per a qu\u00e8 qualsevol empresa B2B mantingui als seus clients. Per aix\u00f2, aquestes organitzacions han de prendre mesures addicionals per garantir la satisfacci\u00f3 del client amb els seus serveis i productes. Comprendre l\u2019experi\u00e8ncia del client B2B L\u2019experi\u00e8ncia del… Read more »<\/a><\/p>\n","protected":false},"author":7,"featured_media":42068,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2144],"tags":[3196,3152,3099,4457,3100,3204,4460,3202,3712,4459,4215,3106,3808,3650,3261,3201,3181,3194,4458,3924],"class_list":["post-42067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacions-al-nuvol","tag-automatitzacio","tag-avantatge-competitiu","tag-call-center-ca","tag-clients-b2b","tag-contact-center-ca","tag-crm-ca","tag-customers-first-ca","tag-cx-ca","tag-empatia-ca","tag-enquestes-de-satisfaccio","tag-experiencies-personalitzades","tag-ia-ca","tag-intelligencia-emocional","tag-ml-ca","tag-satisfaccio-del-client","tag-servei-al-client","tag-soluciones-cloud","tag-solucions-cloud","tag-suport-postvenda","tag-ux-ca"],"acf":[],"yoast_head":"\nLes 7 millors pr\u00e0ctiques per millorar l\u2019experi\u00e8ncia del client B2B - 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