{"id":42301,"date":"2023-04-06T07:45:38","date_gmt":"2023-04-06T05:45:38","guid":{"rendered":"https:\/\/enreach.es\/?p=42301"},"modified":"2023-12-13T16:30:03","modified_gmt":"2023-12-13T15:30:03","slug":"per-que-les-empreses-haurien-dadoptar-una-estrategia-de-venda-omnicanal","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/per-que-les-empreses-haurien-dadoptar-una-estrategia-de-venda-omnicanal\/","title":{"rendered":"Per qu\u00e8 les empreses haurien d\u2019adoptar una estrat\u00e8gia de venda omnicanal"},"content":{"rendered":"

Les empreses necessiten adoptar estrat\u00e8gies de venda omnicanal per connectar amb els clients, augmentar l\u2019aflu\u00e8ncia presencial, impulsar les vendes i sobreviure en l\u2019era digital.<\/p>\n

El sector minorista est\u00e0 en constant canvi. Els grans comer\u00e7os reconeixen que el sector \u00e9s cada cop m\u00e9s competitiu, en part, degut a les novetats tecnol\u00f2giques, les expectatives dels clients i el canvi en els h\u00e0bits de compra<\/strong>. Pels que no puguin adaptar-se i reaccionar davant d\u2019aquests reptes, ser\u00e0 cada cop m\u00e9s complicat desenvolupar-se i sobreviure en el sector.<\/p>\n

Les empreses que poden prosperar s\u00f3n les que responen i s\u2019adapten de forma estrat\u00e8gica a les tend\u00e8ncies digitals mitjan\u00e7ant la creaci\u00f3 de millors experi\u00e8ncies de venda pels clients i de cadenes de subministrament modernes, i a m\u00e9s, utilitzen estrat\u00e8gies de venda omnicanal<\/strong>. L\u2019experi\u00e8ncia omnicanal permet als comer\u00e7os augmentar la seva disponibilitat, millorar les vendes i el tr\u00e0fic, i incorporar punts de contacte digitals.<\/p>\n

Quins beneficis aporta una estrat\u00e8gia omnicanal als ecommerce?<\/strong><\/h3>\n

Una estrat\u00e8gia omnicanal millora l\u2019experi\u00e8ncia del client (CX) i augmenta el n\u00famero de canals de venda, des del m\u00f2bil, el web o a les botigues f\u00edsiques<\/strong>. Al disposar de diversos canals de comercialitzaci\u00f3, augmentaran les vendes i el tr\u00e0fic. De fet, els clients omnicanals gasten entre un 15% i un 30% m\u00e9s que els clients que utilitzen un o diversos canals. Segons un estudi conjunt de Google, Ipsos, MediaCT i Sterling Brands, hi ha m\u00e9s probabilitats que un 75% dels consumidors visiti una botiga f\u00edsica si han pogut consultar informaci\u00f3 sobre el comer\u00e7 al web<\/strong>. A l\u2019utilitzar diversos\u00a0canals, el comer\u00e7 omnicanal no nom\u00e9s augmenta els ingressos de les vendes online, sin\u00f3 que a m\u00e9s, atreu el tr\u00e0fic cap a les botigues i incrementa els seus guanys<\/strong>.<\/p>\n

A m\u00e9s, l\u2019<\/strong>Omnichannel Contact Center de Enreach<\/strong><\/a> s\u2019adapta a tots els sectors i, en l\u2019ecommerce, permet als consumidores iniciar i completar les compres en diferents canals<\/strong>. Els clients poden consultar la disponibilitat d\u2019un article i reservar-lo online per recollir-lo en la botiga m\u00e9s propera. Gr\u00e0cies a la informaci\u00f3 constant, es crea una millor experi\u00e8ncia de venda pels clients, ja que els comer\u00e7os poden desenvolupar una relaci\u00f3 i interactuar amb ells a un nivell m\u00e9s personal i immediat a trav\u00e9s de diversos canals.<\/p>\n

Un altre estudi de la Universitat de Harvard va revelar que els clients omnicanal tamb\u00e9 s\u00f3n m\u00e9s propensos a utilitzar els canals dels comer\u00e7os, en concret, els punts de contacte digitals<\/strong>. Per exemple, l\u2019\u00fas d\u2019aplicacions m\u00f2bils. Aix\u00ed mateix, l\u2019estudi, que va analitzar dades de 46.000\u00a0compradors, va concloure que els clientes omnicanals aporten mas valor que els que utilitzen un \u00fanic canal<\/strong>.<\/p>\n

Per prosperar en el competitiu sector retail, els comerciants han de crear estrat\u00e8gies de venda omnicanal que vagin m\u00e9s enll\u00e0 de prestar serveis online o nom\u00e9s en una botiga. Pel contrari, haurien de proporcionar una experi\u00e8ncia de compra integrada i ininterrompuda per a qu\u00e8 els clients segueixin anant a les botigues f\u00edsiques, per\u00f2 tamb\u00e9 consumeixin a trav\u00e9s d\u2019altres canals online (per exemple, <\/strong>WhatsApp<\/strong><\/a>, <\/strong>SMS<\/strong><\/a>, <\/strong>WebChat<\/strong><\/a>, <\/strong>Click&Talk<\/strong><\/a> o <\/strong>email<\/strong><\/a>)<\/strong>.<\/p>\n

L\u2019\u00e8xit d\u2019una estrat\u00e8gia de venda omnicanal no es limita a tenir una botiga f\u00edsica i pres\u00e8ncia online, sin\u00f3 que m\u00e9s aviat s\u2019inicia quan els comer\u00e7os complementen la seva estrat\u00e8gia amb els punts de contacte digitals m\u00e9s recents i fomenten les vendes a l\u2019oferir continguts als client en el moment i el lloc adequats.<\/p>\n

En general, el sector minorista \u00e9s competitiu i est\u00e0 en constant canvi. A m\u00e9s, est\u00e0 sotm\u00e8s a diferents pressions, tant competitives i tecnol\u00f2giques com d\u2019altres tipus. La rivalitat \u00e9s major que mai, ja que les forces digitals estan canviant la forma en qu\u00e8 comprem i els h\u00e0bits de compra dels consumidors s\u00f3n m\u00e9s austers. El panorama del comer\u00e7 retail est\u00e0 canviant i els seus actors han de trobar formes innovadores de respondre davant la transformaci\u00f3 digital, els patrons de comportament dels consumidors i altres reptes<\/strong>. En aquest sentit, la venda omnicanal ha demostrat ser una soluci\u00f3 efica\u00e7.<\/p>\n

Com oferir una experi\u00e8ncia de venda omnicanal<\/h3>\n

Oferir una experi\u00e8ncia de venda omnicanal \u00e9s tot un repte. \u00c9s necessari que els comer\u00e7os cre\u00efn diversos punts de contacte, estandarditzin la seva (CX), associ\u00efn la seva botiga f\u00edsica i al seva botiga online, i millorin l\u2019experi\u00e8ncia de venda de cada client, tot en un mateix lloc<\/strong>.<\/p>\n

Aquesta no \u00e9s una tasca senzilla, i menys quan tota aquesta informaci\u00f3 es troba en sitges de dades. Per exemple, \u00e9s possible que un comer\u00e7 compti amb un sistema heretat intern que ha d\u2019integrar-se amb una aplicaci\u00f3 m\u00f2bil o un sistema CRM<\/strong><\/a>, un sistema de gesti\u00f3 de plataformes de xarxes socials, etc. D\u2019aquesta manera, els comer\u00e7os se veuen obligats a combinar diverses aplicacions, sistemes i processos<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les empreses necessiten adoptar estrat\u00e8gies de venda omnicanal per connectar amb els clients, augmentar l\u2019aflu\u00e8ncia presencial, impulsar les vendes i sobreviure en l\u2019era digital. El sector minorista est\u00e0 en constant canvi. Els grans comer\u00e7os reconeixen que el sector \u00e9s cada cop m\u00e9s competitiu, en part, degut a les novetats tecnol\u00f2giques, les expectatives dels clients i… Read more »<\/a><\/p>\n","protected":false},"author":7,"featured_media":42302,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5131],"tags":[4473,3099,3096,4545,3204,5159,3953,4544,3573,4548,4546,3844,4547,4549,3420],"class_list":["post-42301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ventas-marketing-ca","tag-apps-mobils","tag-call-center-ca","tag-canals-digitals","tag-comerc-omnicanal","tag-crm-ca","tag-cx-ca-2","tag-ecommerce-ca","tag-estrategia-de-venda-omnicanal","tag-expectatives-dels-clients","tag-experiencia-de-venda","tag-habits-de-compra","tag-omnichannel-contact-center-ca","tag-preferencies-dels-consumidors","tag-sector-retail-ca","tag-transformacio-digital"],"acf":[],"yoast_head":"\nPer qu\u00e8 les empreses haurien d\u2019adoptar una estrat\u00e8gia de venda omnicanal - 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