{"id":42736,"date":"2023-05-11T08:46:51","date_gmt":"2023-05-11T06:46:51","guid":{"rendered":"https:\/\/enreach.es\/?p=42736"},"modified":"2023-12-12T13:48:05","modified_gmt":"2023-12-12T12:48:05","slug":"5-beneficis-del-marqueting-omnicanal-per-a-pimes","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/5-beneficis-del-marqueting-omnicanal-per-a-pimes\/","title":{"rendered":"5 beneficis del m\u00e0rqueting omnicanal per a pimes"},"content":{"rendered":"

Segons Aberdeen, les empreses amb una estrat\u00e8gia de participaci\u00f3 del client omnicanal forta aconsegueixen retenir un promig del 89% dels seus clients, en comparaci\u00f3 amb el 33% dels consumidors de les empreses amb una estrat\u00e8gia de participaci\u00f3 del client omnicanal d\u00e8bil.<\/p>\n

Avui en dia, tothom parla de \u201cl\u2019omnicanalitat\u201d, per\u00f2, de qu\u00e8 es tracta? Per qu\u00e8 \u00e9s benefici\u00f3s per a les petites empreses? En qu\u00e8 es diferencia del m\u00e0rqueting \u201cmulticanal\u201d?<\/p>\n

Difer\u00e8ncies entre m\u00e0rqueting monocanal, multicanal i omnicanal<\/strong><\/h2>\n

1) M\u00e0rqueting monocanal<\/strong><\/h3>\n

Aquest canal de comercialitzaci\u00f3 implica comprar a trav\u00e9s d\u2019un sol canal. Un client entra a una botiga f\u00edsica, valora diferents opcions amb un venedor i despr\u00e9s compra l\u2019article escollit.<\/p>\n

2) M\u00e0rqueting multicanal<\/strong><\/h3>\n

Aquest tipus de m\u00e0rqueting involucra diversos canals, com botigues f\u00edsiques, ecommerce, llocs web, correu electr\u00f2nic, etc. on els consumidors poden con\u00e8ixer un producte o servei. En un enfocament multicanal, cada canal actua essencialment com la seva pr\u00f2pia sitja. Aquest enfocament est\u00e0 centrat en la marca.<\/p>\n

3) M\u00e0rqueting omnicanal<\/strong><\/h3>\n

En un enfocament omnicanal, tots els canals de comunicaci\u00f3 treballen junts per educar i empoderar al consumidor en lloc de treballar en el seu propi inter\u00e8s. \u00c9s a dir, aquest enfocament est\u00e0 centrat en el consumidor.<\/p>\n

Els canals de comunicaci\u00f3 estan dissenyats per optimitzar l\u2019experi\u00e8ncia del consumidor en funci\u00f3 de les seves prefer\u00e8ncies en lloc del m\u00e8tode de contacte preferit de la marca<\/strong>.<\/p>\n

Tres tipus de canals de comunicaci\u00f3<\/strong><\/h3>\n

1) M\u00e0rqueting per correu electr\u00f2nic<\/strong><\/h3>\n

Alguns especialistes en m\u00e0rqueting creuen que el <\/strong>m\u00e0rqueting per correu electr\u00f2nic<\/strong> t\u00e9 el major pes en una estrat\u00e8gia omnicanal, ja que pot generar el ROI m\u00e9s alt entre els diferents canals de comunicaci\u00f3 digital<\/strong>.<\/p>\n

2) Comercialitzaci\u00f3 de SMS<\/strong><\/h3>\n

L\u2019\u00fas d\u2019una estrat\u00e8gia de m\u00e0rqueting per SMS<\/strong> per impulsar el m\u00e0rqueting via email \u00e9s la forma en qu\u00e8 parla l\u2019idioma dels seus clients. Els missatges breus i directes amb ofertes oportunes tindran una taxa d\u2019apertura m\u00e9s alta que els correus electr\u00f2nics<\/strong>.<\/p>\n

3) M\u00e0rqueting en xarxes socials<\/strong><\/h3>\n

El benefici de les xarxes socials, com WhatsApp<\/strong>, per a l\u2019estrat\u00e8gia omnicanal s\u2019aprofita millor quan es sap en quina plataforma estan els clients, s\u2019integra amb el m\u00e0rqueting per correu electr\u00f2nic, es recopilen dades dels usuaris per fer ofertes personalitzades i administrar la comunitat online de manera adequada.<\/p>\n

Cinc avantatges de l\u2019omnicanalitat que tota pime hauria d\u2019aprofitar:<\/strong><\/h2>\n

1) Alta retenci\u00f3 i lleialtat de clients<\/strong><\/h3>\n

Els consumidors sempre compraran d\u2019una marca en la qual confi\u00efn. El m\u00e0rqueting omnicanal proporciona una experi\u00e8ncia uniforme en diferents plataformes<\/strong>. Cada una d\u2019elles t\u00e9 un missatge \u00fanic i personalitzat pels diferents consumidors.<\/p>\n

2) Viatge del client m\u00e9s fluid<\/strong><\/h3>\n

Comprendre com es comporten els clients al llarg de l\u2019embut de vendes el rendiment i reduir\u00e0 els punts d\u2019abandonament en el customer journey<\/em>.<\/p>\n

3) Creixement instantani d\u2019ingressos<\/strong><\/h3>\n

L\u2019augment del ROI (retorn de la inversi\u00f3) \u00e9s una de les mesures m\u00e9s importants en qualsevol esfor\u00e7 de m\u00e0rqueting. Amb una segmentaci\u00f3 i personalitzaci\u00f3 precises, una estrat\u00e8gia de m\u00e0rqueting omnicanal pot ser molt exitosa<\/strong>. Una major participaci\u00f3 del client generar\u00e0 m\u00e9s conversions i un major ROI.<\/p>\n

4) Negocis m\u00e9s integrats<\/strong><\/h3>\n

L\u2019omnicanalitat<\/strong> t\u00e9 un avantatge sorprenent: en lloc de tenir diferents departaments treballant cadascun pels seus objectius separats aqu\u00ed t\u00e9 un sistema de diverses unitats col\u00b7laborant juntes per un objectiu. Per tant, es disposar\u00e0 d\u2019una planificaci\u00f3 integrada de recursos de servei al client, vendes, m\u00e0rqueting i inventari treballant cap a \u00fanica finalitat<\/strong>.<\/p>\n

5) Millor percepci\u00f3 del client<\/strong><\/h3>\n

Gr\u00e0cies a l\u2019omnicanalitat es poden recopilar i unificar dades de clients de diferents canals i sistemes, com cookies, dispositius, identificacions, cistelles de compres, xarxes socials, llistes de correu, sistemes de punt de venda (POS, en les seves sigles en angl\u00e8s), programes de refer\u00e8ncia, etc<\/strong>. Tamb\u00e9 es pot mesurar f\u00e0cilment com cada canal ha contribu\u00eft a l\u2019objectiu general. D\u2019aquesta manera, es pot saber qu\u00e8 no funciona i solucionar-ho, i tamb\u00e9 es pot con\u00e8ixer qu\u00e8 \u00e9s i aprofitar-ho.<\/p>\n

En conclusi\u00f3, el <\/strong>m\u00e0rqueting omnicanal<\/strong><\/a> ofereix a les empreses noves oportunitats per millorar l\u2019experi\u00e8ncia de compra dels clients i augmentar la lleialtat a la marca<\/strong>. Adoptar una estrat\u00e8gia omnicanal ajuda a les empreses a adquirir nous clients i obtenir un avantatge competitiu independentment de la ind\u00fastria en qu\u00e8 es trobi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Segons Aberdeen, les empreses amb una estrat\u00e8gia de participaci\u00f3 del client omnicanal forta aconsegueixen retenir un promig del 89% dels seus clients, en comparaci\u00f3 amb el 33% dels consumidors de les empreses amb una estrat\u00e8gia de participaci\u00f3 del client omnicanal d\u00e8bil. Avui en dia, tothom parla de \u201cl\u2019omnicanalitat\u201d, per\u00f2, de qu\u00e8 es tracta? Per qu\u00e8… Read more »<\/a><\/p>\n","protected":false},"author":7,"featured_media":42737,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5130,5131],"tags":[3152,3289,3576,4597,3694,3351,4685,4686,4687,3374,3598,3811,3632,4688,3938],"class_list":["post-42736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ventas-marketing","category-ventas-marketing-ca","tag-avantatge-competitiu","tag-customer-journey","tag-dades-dels-clients","tag-email-marqueting","tag-experiencia-de-compra-ca","tag-lleialtat-del-client","tag-marqueting","tag-monocanalitat","tag-multicanalitat","tag-omnicanalitat","tag-pimes","tag-retencio-de-clients","tag-roi-ca","tag-sms-push-ca","tag-xarxes-socials"],"acf":[],"yoast_head":"\n5 beneficis del m\u00e0rqueting omnicanal per a pimes - Enreach ES<\/title>\n<meta name=\"description\" content=\"El m\u00e0rqueting omnicanal ofereix a les empreses noves oportunitats per millorar l\u2019experi\u00e8ncia de compra dels clients i augmentar la lleialtat a la marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/ca\/blog\/5-beneficis-del-marqueting-omnicanal-per-a-pimes\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 beneficis del m\u00e0rqueting omnicanal per a pimes - 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