{"id":43453,"date":"2023-07-25T07:32:45","date_gmt":"2023-07-25T05:32:45","guid":{"rendered":"https:\/\/enreach.es\/?p=43453"},"modified":"2023-12-12T13:51:20","modified_gmt":"2023-12-12T12:51:20","slug":"per-que-es-important-el-marqueting-omnicanal-en-el-sector-immobiliari","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/per-que-es-important-el-marqueting-omnicanal-en-el-sector-immobiliari\/","title":{"rendered":"Per qu\u00e8 \u00e9s important el m\u00e0rqueting omnicanal en el sector immobiliari"},"content":{"rendered":"

L\u2019impacte de la tecnologia \u00e9s m\u00e9s que visible avui en dia en el sector immobiliari. Abans, els agents immobiliaris solien connectar-se amb els clients per tel\u00e8fon o en persona. Ara, la interacci\u00f3 personal es substitueix per la digital: correu electr\u00f2nic, xarxes socials, aplicacions i llocs web. A trav\u00e9s de la comunicaci\u00f3 omnicanal, les empreses han mantingut un enfocament unificat en el disseny, l\u2019estrat\u00e8gia i l\u2019experi\u00e8ncia del client (CX) en tots els canals.<\/p>\n

La comunicaci\u00f3 omnicanal<\/strong> \u00e9s un enfocament multicanal per comunicar-se amb els clients sense problemes. \u00c9s una forma \u00fanica de proporcionar una CX integrada a trav\u00e9s de diferents canals<\/strong>.<\/p>\n

Quins s\u00f3n els avantatges del m\u00e0rqueting omnicanal?<\/strong><\/h2>\n

1) Augmenta la visibilitat de la marca<\/strong><\/h3>\n

En el m\u00f3n digital, les empreses utilitzen el canal apropiat per promocionar el seu producte i augmentar la seva visibilitat entre els clients objectiu. Aix\u00f2 ajuda a generar confian\u00e7a amb els prospectes a mida que formen una connexi\u00f3 emocional amb la marca.<\/p>\n

2) Estalvia temps <\/strong><\/h3>\n

A trav\u00e9s de mitjans digitals, els prospectes poden recopilar tots els detalls rellevants del producte i con\u00e8ixer l\u2019experi\u00e8ncia d\u2019altres que el van emprar. Aix\u00f2 els ajuda a prendre una decisi\u00f3 r\u00e0pida, en lloc de deliberar durant molt de temps.<\/p>\n

3) Augmenta la taxa de conversi\u00f3<\/strong><\/h3>\n

A trav\u00e9s d\u2019anuncis pagats, una empresa pot promocionar la seva marca en diferents canals, forjant un record en la ment del client. Aix\u00f2 fa que el client s\u2019inclini cap a la compra del producte o servei, el que augmenta les taxes de conversi\u00f3 i els ingressos generals.<\/p>\n

La import\u00e0ncia del m\u00e0rqueting omnicanal \u00e9s bastant palpable perqu\u00e8 ajuda a construir una relaci\u00f3 s\u00f2lida entre les empreses i els clients que pot durar molt de temps<\/strong>. A trav\u00e9s dels anuncis, les organitzacions promocionen els seus productes en diferents canals digitals, com llocs web, plataformes de xarxes socials i aplicacions. Cada cop que un client fa clic en els anuncis, se\u2019l redirigeix al lloc web de l\u2019empresa, que t\u00e9 m\u00e9s detalls sobre el producte que s\u2019ofereix.<\/p>\n

A m\u00e9s dels anuncis, les empreses tamb\u00e9 publiquen articles, blocs i v\u00eddeos<\/strong> que destaquen la necessitat del seu producte i els que els diferencia de la compet\u00e8ncia. Aquests materials educatius funcionen com un gran factor d\u2019influ\u00e8ncia per aquells clients que investiguen online abans de comprar el producte<\/strong>. Els esfor\u00e7os que realitzen les empreses en el m\u00e0rqueting omnicanal ajuden a crear una experi\u00e8ncia unificada pels prospectes i augmenten la seva lleialtat cap a la marca.<\/p>\n

Per qu\u00e8 \u00e9s important el m\u00e0rqueting omnicanal en el sector immobiliari <\/strong><\/h3>\n

Pel sector immobiliari, el m\u00e0rqueting omnicanal t\u00e9 una import\u00e0ncia similar. Les empreses de b\u00e9ns immobles utilitzen diversos mitjans digitals per promocionar les seves properes propietats i atreure prospectes<\/strong>.<\/p>\n

En aquest esfor\u00e7, la <\/strong>integraci\u00f3 amb un software CRM com Zendesk, Salesforce o Dynamics<\/strong><\/a> juga un paper vital en l\u2019optimitzaci\u00f3 del comprom\u00eds del client en tots els canals<\/strong>. A trav\u00e9s del CRM, els agents immobiliaris poden capturar detalls dels clients i compartir informaci\u00f3 important a trav\u00e9s de diversos mitjans digitals com correu electr\u00f2nic, SMS i WhatsApp. Els desenvolupadors i corredors poden realitzar un seguiment de l\u2019estat i el progr\u00e9s dels clients potencials en l\u2019embut de vendes a trav\u00e9s del CRM i prendre les mesures necess\u00e0ries per augmentar la taxa de conversi\u00f3<\/strong>.<\/p>\n

Qu\u00e8 poden fer les immobili\u00e0ries per destacar i cr\u00e9ixer? <\/strong><\/h2>\n

Hi ha diverses plataformes que les empreses poden usar per promocionar els seus productes, per\u00f2 cadascuna d\u2019elles requereix una estrat\u00e8gia diferent per destacar i cr\u00e9ixer.<\/p>\n

1) Trucades de prevenda de CRM<\/strong><\/h3>\n

Trucar \u00e9s l\u2019activitat i la forma de comunicaci\u00f3 m\u00e9s important en les vendes o lloguers de propietats.<\/p>\n

2) Xarxes socials<\/strong><\/h3>\n

Canals com Facebook o Instagram s\u00f3n bons mitjans per dirigir-se a clients de diferents grups d\u2019edat i promoci\u00f3 de marca<\/strong>. Aquest mitj\u00e0 ajuda a la promoci\u00f3 d\u2019acord amb les tend\u00e8ncies actuals i crea una imatge m\u00e9s s\u00f2lida en la ment dels consumidors. Les empreses tamb\u00e9 poden projectar anuncis pagats en clients objectiu en aquests canals, ajudant-los a augmentat les possibilitats de conversi\u00f3.<\/p>\n

3) Correu electr\u00f2nic<\/strong><\/h3>\n

Aquesta \u00e9s una de les plataformes de comunicaci\u00f3 m\u00e9s rendibles que es poden utilitzar per anunciar el producte i les seves caracter\u00edstiques. Tamb\u00e9 \u00e9s la forma m\u00e9s personalitzada de comunicaci\u00f3 digital que les marques poden adoptar per nodrir als clients, on l\u2019equip de vendes pot enviar correus electr\u00f2nics individuals o massius als seus clients potencials, o fins i tot programar-los per m\u00e9s tard<\/strong>. \u00c9s f\u00e0cil realitzar un seguiment de l\u2019efic\u00e0cia dels emails i analitzar el potencial de clients potencials a trav\u00e9s d\u2019ells.<\/p>\n

4) Missatgeria<\/strong><\/h3>\n

Aquest canal digital permet reorientar als clients potencials comunicant-se amb ells autom\u00e0ticament a trav\u00e9s de WhatsApp o SMS en el moment exacte<\/strong>. Aix\u00ed, les consultes poden ser ateses de forma r\u00e0pida, eficient i en qualsevol moment del dia.<\/p>\n

L\u2019<\/strong>Omnichannel Contact Center d\u2019Enreach<\/strong><\/a> et permet connectar amb els teus clients des dels seus canals favorits, ja sigui <\/strong>WhatsApp<\/strong>, <\/strong>email<\/strong>, <\/strong>SMS<\/strong> o <\/strong>tel\u00e8fon<\/strong>, entre d\u2019altres<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019impacte de la tecnologia \u00e9s m\u00e9s que visible avui en dia en el sector immobiliari. Abans, els agents immobiliaris solien connectar-se amb els clients per tel\u00e8fon o en persona. Ara, la interacci\u00f3 personal es substitueix per la digital: correu electr\u00f2nic, xarxes socials, aplicacions i llocs web. A trav\u00e9s de la comunicaci\u00f3 omnicanal, les empreses han… Read more »<\/a><\/p>\n","protected":false},"author":7,"featured_media":43454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5130,5131],"tags":[3096,4102,4620,3204,5159,3202,3101,4292,4916,3844,4913,4915,4914],"class_list":["post-43453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ventas-marketing","category-ventas-marketing-ca","tag-canals-digitals","tag-compromis-del-client","tag-comunicacio-omnicanal","tag-crm-ca","tag-cx-ca-2","tag-cx-ca","tag-enreach-ca","tag-estalvi-de-temps","tag-mkt-omnicanal-ca","tag-omnichannel-contact-center-ca","tag-sector-immobiliari","tag-taxes-de-conversio","tag-visibilitat-de-marca"],"acf":[],"yoast_head":"\nPer qu\u00e8 \u00e9s important el m\u00e0rqueting omnicanal en el sector immobiliari - Enreach ES<\/title>\n<meta name=\"description\" content=\"Les empreses del sector immobiliari utilitzen eines omnicanals per promocionar les seves propietats i atreure prospectes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/ca\/blog\/per-que-es-important-el-marqueting-omnicanal-en-el-sector-immobiliari\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per qu\u00e8 \u00e9s important el m\u00e0rqueting omnicanal en el sector immobiliari - 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