{"id":45728,"date":"2023-11-09T11:29:34","date_gmt":"2023-11-09T10:29:34","guid":{"rendered":"https:\/\/enreach.es\/?p=45728"},"modified":"2024-02-22T11:05:51","modified_gmt":"2024-02-22T10:05:51","slug":"4-marcadors-automatics-de-telemarqueting-que-et-facilitaran-la-vida","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/4-marcadors-automatics-de-telemarqueting-que-et-facilitaran-la-vida\/","title":{"rendered":"4 marcadors autom\u00e0tics de telem\u00e0rqueting que et facilitaran la vida"},"content":{"rendered":"
Nivell:<\/strong> Principiant<\/h5>\n

Cada vegada hi ha m\u00e9s tipus de marcadors o dialers autom\u00e0tics<\/strong> al mercat, i no ens sorpr\u00e8n! Ja hi ha prou pressi\u00f3 als centres de trucades per a marcar manualment un a un els n\u00fameros d’una llista.<\/p>\n

Entre els errors de marcatge<\/strong> que es cometen per les presses i el gran nombre de trucades que van a la b\u00fastia de veu<\/strong>, sembla que parlar amb un client i convertir-lo \u00e9s una missi\u00f3 impossible.<\/p>\n

Tot i que cada vegada es dilata m\u00e9s en el temps<\/strong> la conversi\u00f3 de leads a clients, els marcadors autom\u00e0tics et poden ajudar a augmentar el temps en qu\u00e8 els agents estan en trucada<\/strong> i, per tant, millorar la taxa de conversi\u00f3.<\/p>\n

Depenent del tipus de campanya de telem\u00e0rqueting<\/a> que tinguis en marxa, aquests s\u00f3n els quatre tipus de dialers<\/strong> que cobreixen les necessitats m\u00e9s habituals.<\/p>\n

1. MARCADOR DE CISTELLA<\/span><\/strong><\/h2>\n

Indicat per a:<\/strong><\/span><\/p>\n

    \n
  • Empreses que est\u00e0n formant a nous agents<\/strong>.<\/li>\n
  • Campanyes de telem\u00e0rqueting enfocades a leads molt espec\u00edfics<\/strong>.<\/li>\n<\/ul>\n

    Aquest marcador ensenya a l’agent una “cistella” de leads <\/strong>personalitzada abans de cada trucada. Sota els seus criteris, fa clic sobre el lead amb el que vol iniciar la trucada. Un cop acabada, haur\u00e0 de repetir el mateix proc\u00e9s per parlar amb el seg\u00fcent.<\/p>\n

    Quan s’assignen els leads? Durant la configuraci\u00f3 de la campanya<\/strong>, la persona encarregada de confeccionar-la \u00e9s la que els assigna a cada agent.<\/p>\n

    2. MARCADOR PER CLIC<\/span><\/strong><\/h2>\n

    Indicat per a:<\/strong><\/span><\/p>\n

      \n
    • Empreses que volen tenir el control<\/strong> de cada trucada, per\u00f2 deixant temps a l\u2019agent per decidir quan s\u2019inicia.<\/li>\n
    • Campanyes de venda telef\u00f2nica enfocades a clients potencials una mica menys qualificats<\/strong> i\/o amb una llista una mica m\u00e9s extensa de contactes per trucar.<\/li>\n<\/ul>\n

      A difer\u00e8ncia de l’anterior, aquest dialer detecta l’estat de l’agent<\/strong> perqu\u00e8, quan acabi una trucada, li ensenyi la fitxa del lead<\/strong> amb el que ha de parlar a continuaci\u00f3.<\/p>\n

      Encara que l’agent no pot escollir entre els contactes als quals ha de trucar, si pot prendre\u2019s el temps que necessiti<\/strong> per llegir la fitxa del client potencial amb qui parlar\u00e0.<\/p>\n

      3. MARCADOR AUTOM\u00c0TIC<\/span> (POWER DIALER)<\/strong><\/h2>\n

      Indicat per a:<\/strong><\/span><\/p>\n

        \n
      • Empreses que volen tenir el control<\/strong> sobre cada trucada deixant a l’agent una breu finestra de temps<\/strong> per mirar la informaci\u00f3 del lead.<\/li>\n
      • Campanyes de telem\u00e0rqueting enfocades a clients potencials una mica menys qualificats<\/strong> i\/o amb una llista una mica m\u00e9s extensa de leads per trucar.<\/li>\n<\/ul>\n

        El seu funcionament \u00e9s una mica diferent dels anteriors, ja que la marcaci\u00f3 dels n\u00fameros \u00e9s seq\u00fcencial<\/strong>. \u00c9s a dir, quan detecta que un agent ja no est\u00e0 en trucada, comen\u00e7a a marcar el seg\u00fcent n\u00famero<\/strong> de la llista.<\/p>\n

        Aquest marcador dona als agents uns segons<\/strong> per revisar la informaci\u00f3 de la persona amb qui van a parlar abans d\u2019establir contacte.<\/p>\n

        4. MARCADOR PREDICTIU<\/span><\/strong><\/h2>\n

        Indicat per a:<\/strong><\/span><\/p>\n

          \n
        • Empreses amb 20 o m\u00e9s agents<\/strong>, que volen tenir el control sobre cada trucada i busquen maximitzar la productivitat dels agents.<\/li>\n
        • Campanyes de venda telef\u00f2nica enfocades a leads freds<\/strong> i\/o amb una llarga llista de contactes per trucar en poc temps.<\/li>\n<\/ul>\n

          Aquest darrer dialer serveix per a un escenari totalment diferent<\/strong> dels altres. La principal difer\u00e8ncia \u00e9s que aquest automarcador no espera que l’agent acabi una trucada per marcar la seg\u00fcent.<\/p>\n

          Els millors marcadors predictius tenen mecanismes per evitar les “trucades fantasma”. Alguna vegada t’ha trucat un n\u00famero desconegut<\/strong> i al contestar nom\u00e9s has sentit un silenci inc\u00f2mode<\/strong> o una m\u00fasica d’espera? Aix\u00f2 \u00e9s perqu\u00e8 la trucada s’ha fet a trav\u00e9s d’un marcador predictiu mal configurat o molt b\u00e0sic<\/strong>.<\/p>\n

          Els marcadors predictius avan\u00e7ats permeten establir configuracions perqu\u00e8 sempre hi hagi un agent <\/strong>a l\u2019altra banda de la l\u00ednia. Alguns incorporen intel\u00b7lig\u00e8ncia artificial<\/strong> per crear models personalitzats, per\u00f2 la gran majoria s’ajusten manualment.<\/p>\n

          Malgrat les configuracions pr\u00e8vies, si la llista de leads amb els quals contactar \u00e9s molt extensa, es recomana disposar de un equip de 20 o m\u00e9s agents<\/strong> per evitar un rati de trucades abandonades<\/strong> molt alt ni influir en l’experi\u00e8ncia de l’agent<\/strong>.<\/p>\n

          Vols veure com funciona cada marcador detalladament? Els nostres experts estan sempre disponibles al 900 670 750<\/strong> o al xat que es troba m\u00e9s avall.<\/p>\n

          <\/h5>\n","protected":false},"excerpt":{"rendered":"

          Cada vegada hi ha m\u00e9s tipus de marcadors o dialers autom\u00e0tics al mercat, i no ens sorpr\u00e8n! Ja hi ha prou pressi\u00f3 als centres de trucades per a marcar manualment un a un els n\u00fameros d’una llista. <\/p>\n","protected":false},"author":1,"featured_media":45740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5131],"tags":[3081,5157,5139,5152],"class_list":["post-45728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ventas-marketing-ca","tag-call-center","tag-call-center-ca-2","tag-contact-center-ca-2","tag-telemarketing-3"],"acf":[],"yoast_head":"\n4 marcadors autom\u00e0tics de telem\u00e0rqueting que et facilitaran la vida - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/ca\/blog\/4-marcadors-automatics-de-telemarqueting-que-et-facilitaran-la-vida\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 marcadors autom\u00e0tics de telem\u00e0rqueting que et facilitaran la vida - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"Cada vegada hi ha m\u00e9s tipus de marcadors o dialers autom\u00e0tics al mercat, i no ens sorpr\u00e8n! 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