{"id":47058,"date":"2023-12-19T14:57:04","date_gmt":"2023-12-19T13:57:04","guid":{"rendered":"https:\/\/enreach.es\/blog\/6-tendencias-del-sector-de-atencion-al-cliente-para-2024\/"},"modified":"2023-12-19T15:19:12","modified_gmt":"2023-12-19T14:19:12","slug":"6-tendencies-del-sector-atencio-al-client-per-al-2024","status":"publish","type":"post","link":"https:\/\/enreach.es\/ca\/blog\/6-tendencies-del-sector-atencio-al-client-per-al-2024\/","title":{"rendered":"Les 6 tend\u00e8ncies del sector d&#8217;atenci\u00f3 al client per al 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En el m\u00f3n digitalitzat en qu\u00e8 vivim, l&#8217;atenci\u00f3 al client no nom\u00e9s est\u00e0 evolucionant, sin\u00f3 que s&#8217;ha convertit en un&nbsp;<strong>element essencial per aconseguir fidelitzar els clients.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenir&nbsp;<strong>interaccions humanes i emp\u00e0tiques, respostes r\u00e0pides o converses personalitzades<\/strong>&nbsp;s\u00f3n elements essencials per respondre a les necessitats reals dels clients i oferir-los la millor experi\u00e8ncia de compra possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest sentit,&nbsp;<strong>les&nbsp;<\/strong><a href=\"https:\/\/enreach.es\/software-call-contact-center\/cloud-omnichannel\/\"><strong>plataformes de contact center<\/strong><\/a><strong>&nbsp;s\u00f3n crucials<\/strong>&nbsp;en aquesta era de la digitalitzaci\u00f3 i del model h\u00edbrid de treball, ja que se&#8217;ls pot&nbsp;<strong>accedir des de qualsevol lloc<\/strong>, caracter\u00edstica que eleva el valor d&#8217;aquelles empreses que les tenen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De fet, durant els pr\u00f2xims cinc anys,\u00a0<strong>els ingressos associats al mercat CCaaS augmentaran un 110%<\/strong>, segons un estudi de <a href=\"https:\/\/www.juniperresearch.com\/press\/ccaas-platform-subscriptions-to-generate-18bn\/\">Juniper Research<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-large-font-size wp-block-paragraph\">&#8220;Els ingressos associats al mercat CCaaS augmentaran un 110%.&#8221;<\/p>\n<cite>&#8211; Juniper Research<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Per aquesta ra\u00f3, com a\u00a0<a href=\"https:\/\/enreach.es\/compania\/\">prove\u00efdors europeus l\u00edders en Solucions Convergents de Comunicacions<\/a>, hem analitzat les tend\u00e8ncies que influiran en les solucions CCaaS el 2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>1. LA FUSI\u00d3 DE UCAAS I CCAAS<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En un m\u00f3n on&nbsp;<strong>la comunicaci\u00f3 empresarial es mou cap al n\u00favol<\/strong>, la combinaci\u00f3 de solucions com les Comunicacions Unificades com a Servei (UCaaS) i els Contact Centers com a Servei (CCaaS) esdevindr\u00e0 cada vegada m\u00e9s essencial, de manera que moltes empreses comen\u00e7aran a posar-ho en pr\u00e0ctica el 2024.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta simbiosi no nom\u00e9s&nbsp;<strong>simplificar\u00e0 la gesti\u00f3 de la tecnologia empresarial<\/strong>, sin\u00f3 que tamb\u00e9&nbsp;<a href=\"https:\/\/enreach.es\/telefonia-empresas\/enreach-contact\/\"><strong>facilitar\u00e0 la col\u00b7laboraci\u00f3 entre equips<\/strong><\/a>, assegurant una comunicaci\u00f3 completa i alineada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La tend\u00e8ncia del &#8220;tot en un&#8221; ser\u00e0 encara m\u00e9s popular<\/strong>, la qual cosa permetr\u00e0 a les empreses integrar eines de Comunicaci\u00f3 Unificada i de Software com a Servei (SaaS) als seus contact centers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest enfocament global no nom\u00e9s&nbsp;<strong>millorar\u00e0 l&#8217;efici\u00e8ncia operativa<\/strong>, sin\u00f3 que tamb\u00e9&nbsp;<strong>optimitzar\u00e0 l&#8217;experi\u00e8ncia tant pels empleats com pels clients<\/strong>, aplanant el cam\u00ed cap a un futur empresarial m\u00e9s connectat i \u00e0gil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>2. LA MILLORA DE L&#8217;EXPERI\u00c8NCIA DE L&#8217;AGENT<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Assegurar-se que els agents estiguin compromesos&nbsp;<strong>\u00e9s crucial per oferir experi\u00e8ncies excepcionals als clients.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest sentit,&nbsp;<strong>les solucions CCaaS evolucionaran per adaptar-se a les necessitats dels treballadors<\/strong>, ja siguin a casa, a l&#8217;oficina o en un model h\u00edbrid.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de les tend\u00e8ncies destacades el 2024 ser\u00e0 la implementaci\u00f3 de&nbsp;<strong>funcions espec\u00edfiques de gesti\u00f3 i comprom\u00eds laboral<\/strong>, juntament amb la&nbsp;<strong>gamificaci\u00f3<\/strong>, per maximitzar la productivitat i efici\u00e8ncia de l&#8217;equip.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquestes noves plataformes no nom\u00e9s&nbsp;<strong>facilitaran&nbsp;<\/strong><a href=\"https:\/\/enreach.es\/software-call-contact-center\/cloud-omnichannel\/supervisor\/\"><strong>la supervisi\u00f3 dels agents<\/strong><\/a>, sin\u00f3 que tamb\u00e9 atorgaran una&nbsp;<strong>major efici\u00e8ncia dels fluxos de treball<\/strong>&nbsp;empresarials.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>3. L&#8217;AMPLIACI\u00d3 DE NOUS CANALS<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avui dia,&nbsp;<strong>els consumidors ja no depenen exclusivament de trucades telef\u00f2niques<\/strong>, obrint pas a&nbsp;<a href=\"https:\/\/enreach.es\/software-call-contact-center\/cloud-omnichannel\/webchat\/\">plataformes de missatgeria instant\u00e0nia<\/a>,&nbsp;<a href=\"https:\/\/enreach.es\/software-call-contact-center\/cloud-omnichannel\/email\/\">correus electr\u00f2nics<\/a>&nbsp;i&nbsp;<a href=\"https:\/\/enreach.es\/telefonia-empresas\/videoconferencias\/\">videoconfer\u00e8ncies<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les plataformes CCaaS continuaran responent aquest any nou amb eines que milloren les&nbsp;<strong>integracions a aplicacions m\u00f2bils<\/strong>&nbsp;i la connexi\u00f3 amb&nbsp;<strong>plataformes com&nbsp;<\/strong><a href=\"https:\/\/enreach.es\/software-call-contact-center\/cloud-omnichannel\/whatsapp\/\"><strong>WhatsApp<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>4. LA PROACTIVITAT GR\u00c0CIES A LA INTEL\u00b7LIG\u00c8NCIA ARTIFICIAL<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La recopilaci\u00f3 i utilitzaci\u00f3 efectiva de dades<\/strong>&nbsp;\u00e9s essencial per oferir experi\u00e8ncies personalitzades.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les capacitats anal\u00edtiques en constant evoluci\u00f3, recolzades per el&nbsp;<strong>monitoratge intel\u00b7ligent, aprenentatge autom\u00e0tic,&nbsp;<\/strong><a href=\"https:\/\/enreach.es\/software-call-contact-center\/cloud-omnichannel\/inteligencia-artificial\/\"><strong>intel\u00b7lig\u00e8ncia artificial<\/strong><\/a><strong>&nbsp;i informaci\u00f3 hist\u00f2rica<\/strong>, permetran a les organitzacions anticipar-se a possibles problemes i abordar-los abans que es presentin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>5. L&#8217;AUTOSERVEI MITJAN\u00c7ANT INTEL\u00b7LIG\u00c8NCIA ARTIFICIAL<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Segons un estudi de\u00a0<a href=\"https:\/\/hbr.org\/2017\/01\/kick-ass-customer-service\">Harvard Business Review<\/a>, el\u00a0<strong>81% dels clients prefereix buscar solucions abans de posar-se en contacte amb un agent.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-large-font-size wp-block-paragraph\">\u201c81% dels clients prefereix buscar solucions abans de posar-se en contacte amb un agent.\u201d<\/p>\n<cite>&#8211; Harvard Business Review<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Per aquesta ra\u00f3, les empreses hauran&nbsp;<strong>d&#8217;incloure eines que facilitin l&#8217;autoservei.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els nous softwares de contact center incorporaran&nbsp;<strong>eines de processament de llenguatge natural i an\u00e0lisi conversacional<\/strong>&nbsp;per oferir respostes m\u00e9s avan\u00e7ades i completar tasques de major complexitat.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cal destacar que&nbsp;<strong>la intel\u00b7lig\u00e8ncia artificial tamb\u00e9 ser\u00e0 beneficiosa per a \u00fas intern<\/strong>, ja que ser\u00e0 capa\u00e7 de proporcionar informaci\u00f3 rellevant perqu\u00e8 els agents tinguin un millor coneixement dels productes\/serveis i ofereixin una millor atenci\u00f3 al client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>6. EL REFOR\u00c7AMENT DE LES MESURES DE SEGURETAT<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En resposta als&nbsp;<strong>canvis en les<\/strong>&nbsp;<strong>pautes reguladores i de compliment<\/strong>, els prove\u00efdors CCaaS prioritzaran les millores en la seguretat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La integraci\u00f3 de&nbsp;<strong>l&#8217;encriptaci\u00f3, l&#8217;autenticaci\u00f3 de m\u00faltiples factors i el control d&#8217;acc\u00e9s&nbsp;<\/strong>proporcionaran a les empreses una estructura m\u00e9s protegida per als seus contact centers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eines avan\u00e7ades, com&nbsp;<strong>l&#8217;escaneig biom\u00e8tric<\/strong>, buscaran protegir els consumidors i mitigar el frau, proporcionant a les empreses una xarxa tan segura com sigui possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>CONCLUSIONS<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per a aquest 2024,&nbsp;<strong>el sector de l&#8217;atenci\u00f3 al client ha de continuar adaptant-se<\/strong>&nbsp;a les necessitats canviant de les empreses i a les expectatives creixents dels consumidors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb la&nbsp;<strong>gran demanda d&#8217;entorns de contact center al n\u00favol<\/strong>, els prove\u00efdors CCaaS hem de buscar millorar constantment les nostres solucions oferint eines que abastin, des de&nbsp;<strong>l&#8217;automatitzaci\u00f3 d&#8217;IA fins a l&#8217;an\u00e0lisi de sentiments i l&#8217;autoservei intel\u00b7ligent<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nom\u00e9s aix\u00ed podrem demostrar un&nbsp;<strong>comprom\u00eds amb l&#8217;excel\u00b7l\u00e8ncia i l&#8217;adaptabilitat<\/strong>&nbsp;per satisfer les demandes del mercat en evoluci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vols saber com les nostres Solucions de Comunicacions Convergents poden dur el teu contact center a l&#8217;\u00e8xit aquest 2024, posa&#8217;t en contacte amb el nostre equip d&#8217;experts trucant al&nbsp;<strong>900 670 750<\/strong>&nbsp;o escrivint al xat que es troba m\u00e9s avall.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/6ccba7348eaa3fe8eecac9b035700c806cceda7640d3e50e69a476bae99b4968?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/6ccba7348eaa3fe8eecac9b035700c806cceda7640d3e50e69a476bae99b4968?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">CCO a Enreach Spain<\/p><p class=\"wp-block-post-author__name\">Carlos Jim\u00e9nez<\/p><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>En el m\u00f3n digitalitzat en qu\u00e8 vivim, l&#8217;atenci\u00f3 al client no nom\u00e9s est\u00e0 evolucionant, sin\u00f3 que s&#8217;ha convertit en un\u00a0element essencial per aconseguir fidelitzar els clients.\u00a0En aquest sentit,\u00a0les\u00a0plataformes de contact center\u00a0s\u00f3n crucials\u00a0en aquesta era de la digitalitzaci\u00f3 i del model h\u00edbrid de treball, ja que se&#8217;ls pot\u00a0accedir des de qualsevol lloc, caracter\u00edstica que eleva el valor d&#8217;aquelles empreses que les tenen.\u00a0Per aquesta ra\u00f3, com a\u00a0prove\u00efdors europeus l\u00edders en Solucions Convergents de Comunicacions, hem analitzat les tend\u00e8ncies que influiran en les solucions CCaaS el 2024.<\/p>\n","protected":false},"author":11,"featured_media":47055,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2145],"tags":[3372,3099,5139,5202],"class_list":["post-47058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center-intelligent","tag-atencio-al-client","tag-call-center-ca","tag-contact-center-ca-2","tag-tendencies-2024"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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