{"id":31155,"date":"2017-05-10T07:30:45","date_gmt":"2017-05-10T05:30:45","guid":{"rendered":"https:\/\/enreach.es\/blog\/bloghow-to-avoid-the-7-deadly-sins-in-customer-service\/"},"modified":"2023-12-13T12:47:42","modified_gmt":"2023-12-13T11:47:42","slug":"bloghow-to-avoid-the-7-deadly-sins-in-customer-service","status":"publish","type":"post","link":"https:\/\/enreach.es\/en\/blog\/bloghow-to-avoid-the-7-deadly-sins-in-customer-service\/","title":{"rendered":"How to avoid the 7 deadly sins in customer service"},"content":{"rendered":"

More and more companies around the world, regardless of size or the economic sector they are in, understand that the way in which they offer a product or service to their customers is as important as the product or service itself. Thus, continuous efforts to improve the customer experience can bring enormous added value. But it is also true that in this eagerness for improvement, any strategy for change can wipe out good intentions if you fall into one of the seven most common mistakes in customer service.<\/p>\n

The seven most common customer service failures, and how to resist them<\/strong><\/p>\n

For companies that try to transform customer care<\/a> into a strategic priority<\/strong>, the process of mental, behavioral, organizational, functional, etc. adaptation to a culture focused on the needs and desires of the client<\/strong> can be a real struggle against numerous temptations which, if not avoided, prevents the fulfillment of expectations.<\/p>\n

McKinsey has studied the differences between successful and failed client-oriented transformations in organizations of all kinds and has identified the \u201cseven deadly sins\u201d that any similar strategy should avoid.<\/p>\n

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  1. Digital Evasion<\/strong><\/li>\n<\/ol>\n

    The digital transformation<\/a><\/strong> places the companies that adopt it in a situation of advantage over their competitors, providing a whole series of benefits in terms of benefits, efficiency, productivity, profitability<\/strong>, and so on. Fleeing from such a digital transformation means giving up these and other benefits such as a 33% increase in customer retention, a 40% increase in customer satisfaction, or a 37% increase in revenue from new business.<\/p>\n

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    1. Corporate Inaction<\/strong><\/li>\n<\/ol>\n

      It is the executives themselves who must take the initiative in adopting the digital transformation strategies<\/strong> necessary to improve users’ experience and satisfaction, including the implementation of mobile solutions<\/strong>, greater security measures<\/strong>, an integrated multichannel experience<\/strong> and even changes of professional type. For example, the Chief Marketing Officer<\/a><\/strong> (CMO) will have to evolve to drive growth while driving digital transformation and designing a personalized and valuable user experience.<\/p>\n

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      1. Business Blur<\/strong><\/li>\n<\/ol>\n

        And to improve the customer experience<\/strong>, it is essential to know and understand it, in order to be able to respond to your needs in a more efficient way. This requires a business approach in which rapid and efficient analysis<\/a> of data<\/strong> plays a leading role. To do this, it is imperative to pay close attention to five key aspects:<\/p>\n