{"id":31430,"date":"2018-06-12T06:30:46","date_gmt":"2018-06-12T04:30:46","guid":{"rendered":"https:\/\/enreach.es\/blog\/digital-transformation-drives-the-adoption-of-cloud-communications\/"},"modified":"2023-12-21T10:27:52","modified_gmt":"2023-12-21T09:27:52","slug":"digital-transformation-drives-the-adoption-of-cloud-communications","status":"publish","type":"post","link":"https:\/\/enreach.es\/en\/blog\/digital-transformation-drives-the-adoption-of-cloud-communications\/","title":{"rendered":"Digital Transformation Drives The Adoption Of Cloud Communications"},"content":{"rendered":"<p>A TeleSign report has provided key information on how digital transformation is reshaping the communications landscape and driving companies to adopt cloud communications (CPaaS) (Communications Platform as a Service) for customer participation and interaction.<\/p>\n<p>Thus, of the 500 organizations surveyed, <strong>87% of business leaders say that the success of their companies depends on the ability to connect customers through cloud communications<\/strong>. In fact, companies that use SMS, voice and other cloud communication channels \/ CPaaS report higher revenue growth and an increase in customer satisfaction.<\/p>\n<p>For companies that have already adopted communications in the cloud, almost double report high revenue growth rates (20% or more) than those that do not use cloud communications. In addition, <strong>93% of the organizations that have adopted cloud communications<\/strong> affirm that the integration of communications in their web and mobile applications led to greater customer satisfaction.<\/p>\n<h2><span style=\"color: #39006c;\"><strong>The Adoption Of Cloud Communications Grows<\/strong><\/span><\/h2>\n<p>Currently, 99% of companies claim to be in the middle of the process of implementing digital transformation (using mobile connectivity, cloud consumption and self-service channels to achieve better business results), but only 29% have reached advanced stages. Of the companies that are still in the initial stages of this transformation, 64% are struggling to meet the demands of communications in real time and 60% are not meeting the expectations of customers with communication availability 24\/7\/365.<\/p>\n<p><a href=\"https:\/\/enreach.es\/\"><strong>Cloud communication platforms<\/strong><\/a><strong> allow companies to incorporate real-time communication functions<\/strong> (such as SMS, voice, push notifications and more) into their web and mobile applications, without the need for infrastructure or back-end interfaces.<\/p>\n<p>According to this report, currently the <strong>main use case for cloud communications<\/strong> the sending of alerts, notifications and reminders, followed by the sending of marketing messages, the enabling of two-way communications (chat), the optimization of account registration and Account protection with two-factor authentication.<\/p>\n<p>Thus, twice as many companies that have achieved an advanced digital transformation use communications in the cloud to attract customers compared to those in the early stages of digital transformation (43% vs. 20%).<\/p>\n<h2><span style=\"color: #39006c;\"><strong>How Cloud Communications Improve The Customer Experience<\/strong><\/span><\/h2>\n<p>Currently, companies are turning to cloud communications for a variety of reasons, led by the ability to help them <strong>improve the customer experience<\/strong> and <strong>offer personalized user experiences<\/strong>. Business leaders also report that once adopted, cloud communications offer multiple benefits, including:<\/p>\n<ul>\n<li>Better customer service (65%).<\/li>\n<li>More effective communications (59%).<\/li>\n<li>Greater customer satisfaction (59%).<\/li>\n<li>Improved user experience (56%).<\/li>\n<li>Greater customer retention (52%).<\/li>\n<li>Increase in sales (46%).<\/li>\n<li>Positive brand reputation (41%).<\/li>\n<li>Greater competitive advantage (38%).<\/li>\n<\/ul>\n<p>Many of these benefits arise due to the fact that companies can communicate with their customers when and how they prefer. In fact, according to the report, 32% of companies that use cloud communications say that their customers are very satisfied with the channels they use to communicate with them, compared to only 15% of those who do not use them.<\/p>\n<h2><span style=\"color: #39006c;\"><strong>The Adoption Of Cloud Communications Will Reach 80% In 2020<\/strong><\/span><\/h2>\n<p>Although the cloud communications market is emerging, 32% of companies are currently using a cloud-based communications platform to interact with customers. <strong>Adoption is expected to almost double by 2018 (61%) and reach 80% by 2020<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A TeleSign report has provided key information on how digital transformation is reshaping the communications landscape and driving companies to adopt cloud communications (CPaaS) (Communications Platform as a Service) for customer participation and interaction. Thus, of the 500 organizations surveyed, 87% of business leaders say that the success of their companies depends on the ability&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/enreach.es\/en\/blog\/digital-transformation-drives-the-adoption-of-cloud-communications\/\" title=\"Read Digital Transformation Drives The Adoption Of Cloud Communications\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":27982,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2139],"tags":[],"class_list":["post-31430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Transformation Drives The Adoption Of Cloud Communications - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/en\/blog\/digital-transformation-drives-the-adoption-of-cloud-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Transformation Drives The Adoption Of Cloud Communications - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"A TeleSign report has provided key information on how digital transformation is reshaping the communications landscape and driving companies to adopt cloud communications (CPaaS) (Communications Platform as a Service) for customer participation and interaction. 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