{"id":32570,"date":"2022-02-02T07:28:26","date_gmt":"2022-02-02T06:28:26","guid":{"rendered":"https:\/\/enreach.es\/blog\/what-are-the-roi-benefits-of-smart-self-service\/"},"modified":"2023-12-13T13:05:44","modified_gmt":"2023-12-13T12:05:44","slug":"what-are-the-roi-benefits-of-smart-self-service","status":"publish","type":"post","link":"https:\/\/enreach.es\/en\/blog\/what-are-the-roi-benefits-of-smart-self-service\/","title":{"rendered":"What Are The ROI Benefits Of Smart Self-Service?"},"content":{"rendered":"

Customers today have higher expectations than ever before from the companies they do business with, so continuous service across all channels, including, increasingly, self-service channels, is a priority across all industries.<\/p>\n

When customers prefer to address their needs themselves, they want consistent, personalized <\/strong>self-service options<\/strong><\/a> that make it easy for them to get the answers and resolution they expect<\/strong>.<\/p>\n

Is It Enough For Customers That Companies Offer Self-Service?<\/strong><\/h5>\n

A report from Aberdeen Research found that while self-service channels are high on organizations’ priority list for planned channel adoption, simply offering self-service isn’t enough. 92% of call centers provide some form of self-service, whether accessible via phone, company website, virtual agents, or mobile devices<\/strong>.<\/p>\n

However, giving customers the option to use self-service is not enough for businesses to create happy customers<\/strong>. They have to transform and adapt these activities to the needs of the users.<\/p>\n

The Aberdeen Research report was based on a survey of more than 300 contact centers around the world. Among the consultancy’s findings are that the complexity and pace of change in customer expectations are forcing a shift from traditional self-service to smart self-service<\/strong>.<\/p>\n

What Are The Benefits Of Smart Self-Service?<\/strong><\/h5>\n

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