{"id":53134,"date":"2025-04-08T11:08:06","date_gmt":"2025-04-08T09:08:06","guid":{"rendered":"https:\/\/enreach.es\/?p=53134"},"modified":"2025-04-08T12:19:14","modified_gmt":"2025-04-08T10:19:14","slug":"stop-ads-list-how-it-affects-your-contact-centre-and-how-to-comply","status":"publish","type":"post","link":"https:\/\/enreach.es\/en\/blog\/stop-ads-list-how-it-affects-your-contact-centre-and-how-to-comply\/","title":{"rendered":"Stop Ads List: How it affects your contact centre and how to comply"},"content":{"rendered":"<p>As of <strong>31 January 2025<\/strong>, the <strong>Stop Ads List<\/strong> has been added to the official register of advertising opt-out systems recognised by the Spanish Data Protection Agency (AEPD). If you run direct marketing campaigns or work in a contact centre, this will have a direct impact on the way you work.<\/p>\n<p>This new system requires companies to <strong>check whether a contact is on the List before sending a commercial message<\/strong>. The good news? With <a href=\"https:\/\/enreach.es\/en\/customer-engagement\/outbound-by-enreach\/\" target=\"_blank\" rel=\"noopener\"><strong>Outbound by Enreach<\/strong><\/a>, our telemarketing software <strong>automatically detects if a number is blacklisted and excludes it from your campaign.<\/strong><\/p>\n<p>In this article, we <strong>explain exactly what the Stop Ads List is, how it differs from the Robinson List and what you need to do to adapt your campaigns and systems &#8211; without complicating things.<\/strong><\/p>\n<ul class=\"menu-new\">\n<li><a title=\"What is the Stop Advertising List?\" href=\"#que_es_lista_stop_publicidad\">1. WHAT IS THE STOP ADVERTISING LIST?<\/a><\/li>\n<li><a title=\"Legislation regulating the Stop Advertising List\" href=\"#leyes_lista_stop_publicidad\">2. LAWS THAT REGULATE THE STOP ADVERTISING LIST<\/a><\/li>\n<li><a title=\"Robinson List VS Stop Advertising List\" href=\"#lista_robinsonVSLista_Stop_publicidad\">3. ROBINSON LIST VS STOP ADVERTISING LIST<\/a><\/li>\n<li><a title=\"How the Stop Advertising List affects the sector\" href=\"#como_afecta_lista_stop_publicidad_Contact_center\">4. HOW THE STOP ADVERTISING LIST AFFECTS CONTACT CENTRES<\/a><\/li>\n<li><a title=\"Industry response to the new list\" href=\"#posicion_sector_lista_stop_publicidad\">5. INDUSTRY RESPONSE: QUESTIONS, COSTS AND CONFUSION<\/a><\/li>\n<li><a title=\"Best practices for outbound campaigns\" href=\"#buenas_practicas_lista_stop_publicidad\">6. BEST PRACTICES TO PROTECT YOUR BUSINESS<\/a><\/li>\n<li><a title=\"A chance to improve targeting\" href=\"#en_resumen\">7. IN SUMMARY: BEYOND COMPLIANCE, AN OPPORTUNITY<\/a><\/li>\n<\/ul>\n<h2 id=\"que_es_lista_stop_publicidad\"><strong>1. WHAT IS THE STOP ADVERTISING LIST?<\/strong><\/h2>\n<p>The Stop Advertising List is an opt-out system that allows anyone to register and <strong>stop receiving commercial communications<\/strong>. It&#8217;s free, easy to use and works across multiple channels: phone, email, SMS, direct mail and social media.<\/p>\n<h3><strong>WHAT IS IT FOR?<\/strong><\/h3>\n<ul>\n<li>To protect people&#8217;s privacy.<br \/>\nReduce spam and intrusive advertising.<br \/>\nGive people more control over what they receive.<br \/>\nTo help companies run more transparent and respectful campaigns.<\/li>\n<\/ul>\n<p>If you&#8217;re running direct marketing campaigns in Spain, you&#8217;re l<strong>egally required to check this list before contacting someone<\/strong>. Failure to do so could result in fines of up to <strong>\u20ac20 million or 4% of your annual global turnover.<\/strong><\/p>\n<h3><strong>WHY DID IT TAKE SO LONG TO BE APPROVED?<\/strong><\/h3>\n<p>The AEPD <strong>rejected the list three times in 2024<\/strong> because the initiative&#8217;s website was linked to private services, which is contrary to the neutrality expected of this type of system.<br \/>\nFinally, after several adjustments, the list was officially published at the beginning of this year, but with conditions:<strong> if it does not serve its purpose, the listing could be withdrawn.<\/strong><\/p>\n<h2 id=\"leyes_lista_stop_publicidad\"><strong>2. LAWS REGULATING ADVERTISING OPPOSITION LISTS<\/strong><\/h2>\n<p>These opt-out advertising lists are regulated by two main Spanish laws:<\/p>\n<ul>\n<li><strong>Organic Law 3\/2018<\/strong> on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD), which specifically regulates the use of such lists in Article 23.<\/li>\n<li><strong>Law 11\/2022<\/strong> on General Telecommunications, which prohibits unsolicited marketing calls without prior consent in Article 66.1.<\/li>\n<\/ul>\n<p>Both laws make it clear that if you carry out lead generation campaigns, <strong>you must check the opt-out lists published by the AEPD.<\/strong><\/p>\n<h2 id=\"lista_robinsonVSLista_Stop_publicidad\"><strong>3. ROBINSON LIST VS. STOP ADVERTISING LIST<\/strong><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-53135\" src=\"https:\/\/enreach.es\/wp-content\/uploads\/2025\/04\/lista_robinson_lista_stop_publicidad_eng-300x272.png\" alt=\"Comparison chart between Robinson's List and Stop Ads List\" width=\"650\" height=\"590\" srcset=\"https:\/\/enreach.es\/wp-content\/uploads\/2025\/04\/lista_robinson_lista_stop_publicidad_eng-300x272.png 300w, https:\/\/enreach.es\/wp-content\/uploads\/2025\/04\/lista_robinson_lista_stop_publicidad_eng-1024x930.png 1024w, https:\/\/enreach.es\/wp-content\/uploads\/2025\/04\/lista_robinson_lista_stop_publicidad_eng-768x697.png 768w, https:\/\/enreach.es\/wp-content\/uploads\/2025\/04\/lista_robinson_lista_stop_publicidad_eng-1536x1394.png 1536w, https:\/\/enreach.es\/wp-content\/uploads\/2025\/04\/lista_robinson_lista_stop_publicidad_eng-2048x1859.png 2048w, https:\/\/enreach.es\/wp-content\/uploads\/2025\/04\/lista_robinson_lista_stop_publicidad_eng-2000x1815.png 2000w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\n<p>Both lists are <strong>complementary<\/strong>. So if you&#8217;re planning a campaign, <strong>you need to check both<\/strong>. One doesn&#8217;t replace the other.<\/p>\n<h2 id=\"como_afecta_lista_stop_publicidad_Contact_center\"><strong>4. HOW THE STOP ADVERTISING LIST AFFECTS CONTACT CENTRES<\/strong><\/h2>\n<p>Now that the new list is in place, you&#8217;ll need to review how you manage your processes. Here&#8217;s what you need to know:<\/p>\n<h3><strong>1. CHECK BOTH LISTS BEFORE MAKING CONTACT<\/strong><\/h3>\n<p>Before you make a call or send an email, you need to make sure that the contact <strong>is not on either of the two opt-out lists.<\/strong> This applies whether you&#8217;re using your own data or someone else&#8217;s list.<\/p>\n<h3><strong>2. AUTOMATE TO AVOID ERRORS<\/strong><\/h3>\n<p>When you use our <a href=\"https:\/\/enreach.es\/en\/customer-engagement\/outbound-by-enreach\/\" target=\"_blank\" rel=\"noopener\"><strong>telemarketing software<\/strong><\/a>, we make it easy for you: simply upload a file of your contacts and our system will automatically check for matches against your <strong>blacklist<\/strong> or any opt-out list.<br \/>\nThe result? <strong>Those contacts won&#8217;t be uploaded to the campaign<\/strong>, so you won&#8217;t be contacting people who have opted out. You stay compliant from step one &#8211; with no hassle.<\/p>\n<h3><strong>3. GET CONSENT BY CHANNEL<\/strong><\/h3>\n<p>It&#8217;s not enough to get a general &#8220;yes&#8221; from the user. You need to know <strong>which channel they&#8217;ve agreed to<\/strong> (email, phone, WhatsApp, etc.). And if they change their mind, you need to give them an easy way to unsubscribe.<\/p>\n<h3><strong>4. TRAIN YOUR TEAM<\/strong><\/h3>\n<p>Your team needs to understand what the opt-out list is, how it works and why it&#8217;s important. This will not only help with compliance &#8211; it will also improve the customer experience.<\/p>\n<h2 id=\"posicion_sector_lista_stop_publicidad\"><strong>5. INDUSTRY RESPONSE: QUESTIONS, COSTS AND CONFUSION<\/strong><\/h2>\n<p>The creation of this list hasn\u2019t gone unnoticed. The <a href=\"https:\/\/aeerc.com\" target=\"_blank\" rel=\"noopener\"><strong>AEERC<\/strong><\/a> (Spanish Association of Customer Relationship Experts) has expressed concern, and not without reason:<\/p>\n<ul>\n<li>The Robinson list already exists. Is a second list really necessary?<br \/>\nHaving to check two lists means <strong>higher costs and more complexity.<\/strong><br \/>\nIt increases the risk of <strong>errors and penalties.<\/strong><br \/>\nIt can cause <strong>confusion for users<\/strong> who don&#8217;t know which list they are on.<\/li>\n<\/ul>\n<p>The AEPD has left the door open to reviewing the operation of the list in the future. For now, it&#8217;s officially published &#8211; and it must be respected.<\/p>\n<h2 id=\"buenas_practicas_lista_stop_publicidad\"><strong>6. BEST PRACTICES TO PROTECT YOUR BUSINESS<\/strong><\/h2>\n<p>Compliance not only protects you legally &#8211; it also improves your brand image and customer confidence. Here are some simple but essential tips:<\/p>\n<ul>\n<li>Always r<strong>eview both opt-out lists<\/strong> before launching a campaign.<br \/>\nClearly document<strong> the channels to which each user has consented.<\/strong><br \/>\nProvide an easy and quick way to unsubscribe.<br \/>\nAutomate opt-out management in your campaign platform.<br \/>\nTrain your agents.<\/li>\n<li>Stay informed of AEPD updates and regulatory changes.<\/li>\n<\/ul>\n<h2 id=\"en_resumen\"><strong>7. IN SUMMARY: BEYOND COMPLIANCE, AN OPPORTUNITY<\/strong><\/h2>\n<p>The Stop Advertising List is changing the rules &#8211; but it&#8217;s also a <strong>real opportunity to run better, more targeted campaigns.<\/strong><\/p>\n<p>If you&#8217;re working with clean data, targeting a well-defined buyer persona and only reaching users who have actively consented, <strong>your results will improve.<\/strong><\/p>\n<p>And if you&#8217;re using a platform that helps you follow these rules effortlessly, it&#8217;s even easier.<\/p>\n<p>With our telemarketing campaign platform, <a href=\"https:\/\/enreach.es\/en\/customer-engagement\/outbound-by-enreach\/\" target=\"_blank\" rel=\"noopener\"><strong>Outbound by Enreach<\/strong><\/a>, you&#8217;ll find a dedicated privacy management section. Here you can <strong>upload blacklist files<\/strong> (.csv) and <strong>set how long personal data should be stored<\/strong>, helping you to stay fully compliant with GDPR.<\/p>\n<p>Because responsible marketing <strong>is possible, easier than it seems &#8211; and better for everyone.<\/strong><\/p>\n<h2><strong>GOT QUESTIONS? TALK TO OUR EXPERTS<\/strong><\/h2>\n<div id=\"formulario\" class=\"hs-form\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"eu1\",\n    portalId: \"25868881\",\n    formId: \"37d106ea-e12c-4300-8491-f82296dc2405\"\n  });\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As of 31 January 2025, the Stop Ads List has been added to the official register of advertising opt-out systems recognised by the Spanish Data Protection Agency (AEPD). If you run direct marketing campaigns or work in a contact centre, this will have a direct impact on the way you work. This new system requires&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/enreach.es\/en\/blog\/stop-ads-list-how-it-affects-your-contact-centre-and-how-to-comply\/\" title=\"Read Stop Ads List: How it affects your contact centre and how to comply\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":53131,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2141,5133],"tags":[],"class_list":["post-53134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sales-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stop Ads List: How it affects your contact centre and how to comply - Enreach ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/?p=53099\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stop Ads List: How it affects your contact centre and how to comply - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"As of 31 January 2025, the Stop Ads List has been added to the official register of advertising opt-out systems recognised by the Spanish Data Protection Agency (AEPD). If you run direct marketing campaigns or work in a contact centre, this will have a direct impact on the way you work. This new system requires... 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