Does this day sound familiar?<\/p>\n
You sit down at your desk, determined to make progress on that important task. You’ve only been focused for 20 minutes when the phone rings<\/strong>. An unknown number. It might be a potential client, so you pick up. It\u2019s a sales call.<\/p>\n You get back to work<\/strong>. You open a document, try to pick up where you left off… and the doorbell rings. A delivery for the office. You get up, take it, and carry on<\/strong>.<\/p>\n You try to refocus, but a colleague stops by your desk to ask something. Two chats are waiting. A meeting in an hour that you can\u2019t reschedule. Then it hits you: it\u2019s 12 noon and you haven\u2019t made it halfway through your work.<\/strong><\/p>\n While many studies focus on automating repetitive tasks to boost productivity, few address what really gets in the way: distractions<\/strong>. The small interruptions that, added together, cost us more time than we realise.<\/p>\n One researcher who did take the time to study the true cost of these interruptions was Gloria Mark<\/strong> from the University of California. In her study<\/a>, she found that it takes us an average of 23 minutes<\/strong> to regain focus after each interruption. And we usually try to make up for it by working faster\u2026 at the expense of increased stress, frustration, and mental fatigue<\/strong>.<\/p>\n Today, most people have come up with their own methods for getting through urgent tasks\u2014some lock themselves away in meeting rooms to avoid interruptions, others switch to \u201cbusy\u201d mode to block out the constant stream of chats and calls.<\/p>\n But what if there were a smarter way to protect your focus?<\/strong><\/p>\n Based on that idea, we\u2019ve created a personal assistant with a clear mission: to help you protect the most valuable thing you have at work\u2014your time.<\/p>\n This is how Shomi<\/strong><\/a> was born\u2014an AI-powered assistant integrated directly into Enreach Contact<\/strong><\/a>, our communication and collaboration platform that brings together telephony, chat and video calls.<\/p>\nRETHINKING COMMUNICATION<\/span> AND COLLABORATION<\/span> IN 2025<\/strong><\/h2>\n