{"id":56358,"date":"2025-12-18T09:01:31","date_gmt":"2025-12-18T08:01:31","guid":{"rendered":"https:\/\/enreach.es\/?p=56358"},"modified":"2025-12-18T09:55:36","modified_gmt":"2025-12-18T08:55:36","slug":"keys-to-designing-the-ultimate-telemarketing-strategy-for-2026","status":"publish","type":"post","link":"https:\/\/enreach.es\/en\/blog\/keys-to-designing-the-ultimate-telemarketing-strategy-for-2026\/","title":{"rendered":"Keys to designing the ultimate telemarketing strategy for 2026"},"content":{"rendered":"<p data-start=\"110\" data-end=\"671\">It\u2019s not a secret: getting hold of customers is becoming increasingly difficult, even when using an <a href=\"https:\/\/enreach.es\/en\/customer-engagement\/outbound-by-enreach\/\" target=\"_blank\" rel=\"noopener\">auto dialler<\/a>.<\/p>\n<p data-start=\"110\" data-end=\"671\">For a while, the industry managed to improve its contact rate by using a mobile caller ID; however, following the implementation of the <a href=\"https:\/\/enreach.es\/en\/blog\/how-does-the-tdf1492025-legislation-affect-your-companys-calls-and-sms\/\" target=\"_blank\" rel=\"noopener\"><strong>Spanish Order TDF\/149\/2025<\/strong><\/a>, <strong>outbound calls from mobile numbers have been banned<\/strong> for unsolicited commercial calls.<\/p>\n<p data-start=\"110\" data-end=\"671\">Although we still don\u2019t have an official definition of what constitutes an \u2018unsolicited commercial call\u2019, one thing is clear: <strong>we need to rebuild customer trust<\/strong>.<\/p>\n<h2 data-start=\"673\" data-end=\"729\"><strong>3 STEPS TO REBUILD CUSTOMER TRUST<\/strong><\/h2>\n<h3 data-start=\"731\" data-end=\"766\"><strong>1. SEGMENT YOUR DATABASE<\/strong><\/h3>\n<p data-start=\"768\" data-end=\"1014\">Lists provided by third parties or even our own customer databases often mix <strong>very different buyer profiles<\/strong>: some purchase impulsively, others like to compare prices; some are ready to speak to a sales agent, while others need a bit more convincing.<\/p>\n<p data-start=\"1016\" data-end=\"1116\">Sending the same message to every single one of them <strong>is a waste of both resources and efficiency<\/strong>.<\/p>\n<p data-start=\"1118\" data-end=\"1265\">That\u2019s why it\u2019s essential to define different groups based on <strong>shared interests, age, gender, location<\/strong> and any other relevant filters.<\/p>\n<h3 data-start=\"1267\" data-end=\"1315\"><strong>2. PERSONALISE MESSAGES AND PROMOTIONS<\/strong><\/h3>\n<p data-start=\"121\" data-end=\"335\">Once the segments are in place, it\u2019s time to analyse their pain points. Which products or services might interest them but they haven\u2019t yet purchased? What are they likely to need in the near future?<\/p>\n<p data-start=\"337\" data-end=\"482\">This way, when we launch a promotional campaign, we only contact those people with the highest potential level of interest.<\/p>\n<p data-start=\"484\" data-end=\"791\">At first glance, it may feel like we\u2019re communicating less, but that\u2019s just an illusion. Personalising messages means creating tailored content for each segment; this may reduce the volume of touchpoints, <strong>but every interaction will be far more relevant and effective<\/strong>.<\/p>\n<h3 data-start=\"1717\" data-end=\"1759\"><strong>3. ASK FOR EXPLICIT CONSENT<\/strong><\/h3>\n<p data-start=\"1761\" data-end=\"1953\">Once we have our segments and tailored messages\u2014and to comply with current regulations\u2014we must ask for explicit consent to make contact. <strong>The key is to be direct and transparent<\/strong>:<\/p>\n<ul>\n<li data-start=\"1957\" data-end=\"2097\">If they visit our shop, we can <strong>hand them a flyer with a QR code<\/strong> that links to a form where they opt in to the promotion.<\/li>\n<li data-start=\"2100\" data-end=\"2169\">If we have their email address, we can send them a <strong>newsletter<\/strong>.<\/li>\n<li data-start=\"2172\" data-end=\"2250\">If we have their phone number, it may be worth <strong>sending them an RCS message<\/strong> or SMS.<\/li>\n<\/ul>\n<p data-start=\"2252\" data-end=\"2379\">What these actions allow us to do is <strong>measure their level of interest<\/strong> and move them further down the conversion funnel, so that when they receive a call, they\u2019re already far more receptive.<\/p>\n<p data-start=\"2381\" data-end=\"2531\">Randomly dialling a list of numbers is, of course, <strong>much quicker<\/strong>, but carrying on with \u201cbusiness as usual\u201d will no longer deliver the same results.<\/p>\n<h2 data-start=\"2538\" data-end=\"2599\"><strong>AUTO DIALER FEATURES YOU CAN\u2019T DO WITHOUT<\/strong><\/h2>\n<p data-start=\"2601\" data-end=\"2742\">That said, beyond best practices, the technology we use to reach prospects must make our job easier. These are four must-have features for 2026:<\/p>\n<h3 data-start=\"2744\" data-end=\"2779\"><strong>1. SCHEDULE CALLBACKS<\/strong><\/h3>\n<p data-start=\"2781\" data-end=\"2944\">If the person we reach can\u2019t speak at that moment, we need to be able to <strong>easily schedule a callback for a different date and time<\/strong>.<\/p>\n<p data-start=\"2946\" data-end=\"3026\">With <a href=\"https:\/\/enreach.es\/en\/customer-engagement\/outbound-by-enreach\/\" target=\"_blank\" rel=\"noopener\"><strong>Outbound by Enreach<\/strong><\/a>, once the call ends, we can choose between:<\/p>\n<ul>\n<li data-start=\"3030\" data-end=\"3248\"><strong>VIP callback:<\/strong> ensures that the same agent who scheduled the callback will speak to the prospect at the agreed time, regardless of whether the agent is logged into the campaign or even if the campaign is active.<\/li>\n<li data-start=\"3251\" data-end=\"3421\"><strong>Private callback:<\/strong> initially assigned to the agent who created it, but if they\u2019re unavailable, the lead is reassigned to another available agent.<\/li>\n<li data-start=\"3424\" data-end=\"3554\"><strong>Shared callback:<\/strong> the call is made at the agreed time and handled by any available agent working on the campaign.<\/li>\n<\/ul>\n<h3 data-start=\"3556\" data-end=\"3615\"><strong>2. COORDINATE ACTIONS ACROSS MULTIPLE TOUCHPOINTS<\/strong><\/h3>\n<p data-start=\"3617\" data-end=\"3792\">Having software that not only automates outbound calls but also sends <strong>emails and SMS messages<\/strong> helps us coordinate actions across different channels without needing additional tools.<\/p>\n<p data-start=\"3794\" data-end=\"4000\">For example, if a prospect shows strong interest, we can send them an email with further information before hanging up; or, if a second call is agreed, we can send an SMS to confirm the date and time.<\/p>\n<p data-start=\"4002\" data-end=\"4153\">With <strong>Outbound by Enreach<\/strong>, it\u2019s possible to create email and SMS templates from scratch and link them to a specific campaign, so they can be sent with a single click.<\/p>\n<h3 data-start=\"4155\" data-end=\"4189\"><strong>3. CRM SYNCHRONISATION<\/strong><\/h3>\n<p data-start=\"4191\" data-end=\"4418\">Integrations between platforms <strong>eliminate the need for manual copy-and-paste<\/strong> and allow us to <strong>centralise all information in a single tool<\/strong>\u2014usually the CRM.<\/p>\n<p data-start=\"4420\" data-end=\"4622\">In our outbound solution, we can generate <strong>HTTP requests<\/strong> to send call results to the CRM or any external API, ensuring that all call attempts are recorded in the lead\u2019s profile.<\/p>\n<p data-start=\"4624\" data-end=\"4874\">It may seem like a small detail, but centralising this data in the CRM allows inbound agents to see everything the outbound team has done, making it much easier to align efforts.<\/p>\n<h3 data-start=\"4624\" data-end=\"4874\"><strong>4. LEAD PRIORITISATION<\/strong><\/h3>\n<p data-start=\"24\" data-end=\"234\">Sequential auto diallers, which call one number after another, remove the need for manual dialling; however, there are even more powerful capabilities, such as lead prioritisation.<\/p>\n<p data-start=\"236\" data-end=\"571\">Prioritising certain leads over others <strong>not only allows us to contact those further down the funnel first<\/strong> or those <strong>interested in higher-value products or services<\/strong>, but also ensures that scheduled callbacks are never missed.<\/p>\n<h2 data-start=\"4881\" data-end=\"4944\"><strong>USE CASE: WHEN TECHNOLOGY UNDERMINES RESULTS<\/strong><\/h2>\n<p data-start=\"64\" data-end=\"231\">Imagine this scenario: an agent calls a contact at 11:00 a.m. The prospect can\u2019t talk at that moment and asks to be called back after 5:30 p.m.<\/p>\n<p data-start=\"233\" data-end=\"392\">An hour later, the auto dialler calls the same lead again, creating a negative experience and putting the entire sales strategy at risk. That simply can\u2019t happen.<\/p>\n<p data-start=\"394\" data-end=\"670\">This is what occurs when we don\u2019t have full control over system settings. If the rule that allows two call attempts per day <strong>doesn\u2019t take manually scheduled callbacks into account<\/strong>, then the auto dialler is doing more harm than good.<\/p>\n<p data-start=\"672\" data-end=\"921\">Before launching any campaign, it\u2019s crucial to <strong>review all configurations<\/strong>: lead prioritisation, call attempts, the information agents see before speaking to a prospect, email and SMS templates, and suppression lists.<\/p>\n<h2 data-start=\"5798\" data-end=\"5851\"><strong>BOOK A DEMO OF OUTBOUND BY ENREACH<\/strong><\/h2>\n<p data-start=\"5853\" data-end=\"6105\">At Enreach, we offer one of the most comprehensive solutions on the market. Our powerful platform allows you to design campaigns from scratch, prioritise leads based on their status, synchronise agents\u2019 calendars for appointments, and create your own metrics.<\/p>\n<p data-start=\"6107\" data-end=\"6155\"><strong>Complete this form to request a demo:<\/strong><\/p>\n<div id=\"formulario\" class=\"hs-form\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"eu1\",\n    portalId: \"25868881\",\n    formId: \"37d106ea-e12c-4300-8491-f82296dc2405\"\n  });\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s not a secret: getting hold of customers is becoming increasingly difficult, even when using an auto dialler. For a while, the industry managed to improve its contact rate by using a mobile caller ID; however, following the implementation of the Spanish Order TDF\/149\/2025, outbound calls from mobile numbers have been banned for unsolicited commercial&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/enreach.es\/en\/blog\/keys-to-designing-the-ultimate-telemarketing-strategy-for-2026\/\" title=\"Read Keys to designing the ultimate telemarketing strategy for 2026\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":56348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5133],"tags":[],"class_list":["post-56358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keys to designing the ultimate telemarketing strategy for 2026 - Enreach ES<\/title>\n<meta name=\"description\" content=\"Discover how to improve the results of your telemarketing campaigns with these tips on strategy and technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enreach.es\/?p=56330\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keys to designing the ultimate telemarketing strategy for 2026 - Enreach ES\" \/>\n<meta property=\"og:description\" content=\"Discover how to improve the results of your telemarketing campaigns with these tips on strategy and technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enreach.es\/?p=56330\" \/>\n<meta property=\"og:site_name\" content=\"Enreach ES\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-18T08:01:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T08:55:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/enreach.es\/wp-content\/uploads\/2025\/12\/agente-contact-center-outbound-telemarketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Enreach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Enreach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enreach.es\/?p=56330#article\",\"isPartOf\":{\"@id\":\"https:\/\/enreach.es\/?p=56330\"},\"author\":{\"name\":\"Enreach\",\"@id\":\"https:\/\/enreach.es\/#\/schema\/person\/28954c3c2fff07efa64b14aae4e755e3\"},\"headline\":\"Keys to designing the ultimate telemarketing strategy for 2026\",\"datePublished\":\"2025-12-18T08:01:31+00:00\",\"dateModified\":\"2025-12-18T08:55:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enreach.es\/?p=56330\"},\"wordCount\":1025,\"image\":{\"@id\":\"https:\/\/enreach.es\/?p=56330#primaryimage\"},\"thumbnailUrl\":\"https:\/\/enreach.es\/wp-content\/uploads\/2025\/12\/agente-contact-center-outbound-telemarketing.jpg\",\"articleSection\":[\"Sales &amp; 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