{"id":58667,"date":"2026-11-04T09:51:53","date_gmt":"2026-11-04T08:51:53","guid":{"rendered":"https:\/\/enreach.es\/?p=58667"},"modified":"2026-11-04T09:51:53","modified_gmt":"2026-11-04T08:51:53","slug":"frost-radar-2026-enreach-innovators","status":"publish","type":"post","link":"https:\/\/enreach.es\/en\/blog\/frost-radar-2026-enreach-innovators\/","title":{"rendered":"Frost Radar\u2122 2026 recognises Enreach as a provider driving innovation in customer experience"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.frost.com\" target=\"_blank\" rel=\"noopener\">Frost &amp; Sullivan<\/a> has published the <strong>Frost Radar\u2122: EMEA Customer Experience Platforms, 2026<\/strong>. In this edition of the <strong>CXP Frost Radar\u2122<\/strong> (Customer Experience Platforms), the firm independently assessed <strong>21 companies<\/strong> and recognised us as a <strong>provider driving innovation<\/strong>.<\/p>\n<p style=\"text-align: justify;\">The report opens with a look at the CX market and points out that it <strong>keeps growing despite economic uncertainty<\/strong>. According to Frost &amp; Sullivan, customer experience platform revenue in EMEA reached <strong>$3.03 billion in 2025<\/strong> and is set to reach <strong>$3.33 billion in 2026<\/strong>, <strong>an increase of approximately 9.6%<\/strong> in the middle of ongoing tariff tensions.<\/p>\n<p style=\"text-align: justify;\">Much of that growth is coming from the cloud. In 2025, cloud accounted for <strong>69% of new revenue<\/strong> in the sector and, according to the firm\u2019s forecasts, will reach <strong>87% by 2030<\/strong>, driven mainly by <strong>the accelerating end of life of on-premises infrastructure in Germany, Austria and Switzerland (DACH), Central Europe and parts of Southern Europe<\/strong>.<\/p>\n<p style=\"text-align: justify;\">As well as analysing the current state of the CX market in EMEA, the report <strong>assesses each vendor on its growth and its capacity to innovate<\/strong>.<\/p>\n<h2><strong>HOW THE CUSTOMER EXPERIENCE FROST RADAR\u2122 RATES ENREACH<\/strong><\/h2>\n<p style=\"text-align: justify;\">The radar places the leading vendors in these <strong>four categories<\/strong>:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Visionary Leaders:<\/strong> leading today and best positioned to lead in the future<\/li>\n<li style=\"text-align: justify;\"><strong>Growth Champions:<\/strong> with strong market traction and execution<\/li>\n<li style=\"text-align: justify;\"><strong>Innovators:<\/strong> driving where the market is going through technology and disruption<\/li>\n<li style=\"text-align: justify;\"><strong>Contenders:<\/strong> strong in specific areas with clear growth potential<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Frost &amp; Sullivan places us among the <strong>Innovators<\/strong>, alongside other vendors that, in the firm\u2019s view, <strong>are setting the direction of the market with their solutions<\/strong>.<\/p>\n<p style=\"text-align: justify;\">In placing us in this category, the firm highlighted <strong>five strengths<\/strong> of our proposition.<\/p>\n<h2><strong>ENREACH\u2019S 5 STRENGTHS ACCORDING TO FROST &amp; SULLIVAN<\/strong><\/h2>\n<h3><strong>1. AI STUDIO AND AI AGENTS KEEP AI UNDER CONTROL<\/strong><\/h3>\n<p style=\"text-align: justify;\"><em><strong>AI Studio<\/strong><\/em>, our <a href=\"https:\/\/enreach.es\/en\/customer-engagement\/cloud-omnichannel\/artificial-intelligence\/\" target=\"_blank\" rel=\"noopener\">conversational and agentic AI<\/a> orchestrator, provides the <strong>intelligent layer across all our solutions<\/strong>. Its Drag &amp; Drop modules let you <strong>build flows without any coding knowledge and easily replicate them across different languages and channels<\/strong>. It also lets you create <em>AI Agents<\/em> or <em>Agent Copilots<\/em> with <strong>completely separate knowledge bases that work through prompts rather than static scripts<\/strong>. These are some of the features that set us apart from other vendors.<\/p>\n<p style=\"text-align: justify;\">In fact, the firm notes that these capabilities remove one of the most common barriers to deploying <strong>agentic AI in highly regulated industries, where AI sovereignty is one of the main concerns<\/strong>.<\/p>\n<h3><strong>2. SMART MOBILE PUTS AI INSIDE THE MOBILE NETWORK<\/strong><\/h3>\n<p style=\"text-align: justify;\">Frost &amp; Sullivan has also highlighted our innovative <strong><em><a href=\"https:\/\/enreach.es\/en\/mobile\/smart-mobile-the-first-mobile-plan-with-ai\/\" target=\"_blank\" rel=\"noopener\">Smart Mobile<\/a><\/em><\/strong> solution, the mobile plan that includes AI to <strong>record and transcribe sales calls and sync the summary and details of each conversation to your CRM<\/strong> straight from the network layer, with no apps or additional software to install.<\/p>\n<p style=\"text-align: justify;\">With just a SIM card, mobile-first professionals can handle their calls without taking notes or typing data into their CRM by hand to follow up.<\/p>\n<p style=\"text-align: justify;\">This has made us the <strong>first CCaaS provider to include mobile telephony with native, built-in AI<\/strong>.<\/p>\n<h3><strong>3. INTEGRATION WITH LEADING CRM PLATFORMS<\/strong><\/h3>\n<p style=\"text-align: justify;\">Another strength the report highlights is our CCaaS strategy. As an established provider, we offer omnichannel <a href=\"https:\/\/enreach.es\/en\/customer-engagement\/cloud-omnichannel\/\" target=\"_blank\" rel=\"noopener\">contact centre software<\/a> with the option to add <strong>carrier-grade numbering<\/strong>, <strong>integrate voice and digital channels with leading CRMs and Microsoft and Google environments<\/strong> and, of course, <strong>deploy different types of bots<\/strong> that we orchestrate from <em>AI Studio<\/em>.<\/p>\n<p style=\"text-align: justify;\">Of all these integrations, the firm singles out our partnerships with <strong>Salesforce and Microsoft Dynamics<\/strong>. This year we have been working to add not only voice features, so that agents can take and make calls from within the CRM interface, but also the ability to receive and reply to chats and WhatsApp messages.<\/p>\n<h3><strong>4. DATA IN EUROPE AND LOCAL EXPERTS<\/strong><\/h3>\n<p style=\"text-align: justify;\">Our infrastructure is <strong>hosted in the European Union<\/strong> and, as Frost &amp; Sullivan points out, we make formal commitments around <strong>GDPR<\/strong>, <strong>data residency in Europe<\/strong> and <strong>local expert teams<\/strong> that help us stay on top of the legal framework at European, national and industry level.<\/p>\n<p style=\"text-align: justify;\">Speaking of data residency within Europe, the Frost &amp; Sullivan report also points to one of the clearest trends in the market, the rise of the <strong>sovereign cloud<\/strong>. Geopolitical tensions and the arrival of AI are leading companies to ask how their data is stored, processed and accessed in the data centre.<\/p>\n<h3><strong>5. A PORTFOLIO FOR SMALL BUSINESSES, CONTACT CENTRES AND PARTNERS<\/strong><\/h3>\n<p style=\"text-align: justify;\">Finally, the firm praises the <strong>breadth of our offering<\/strong>. In the words of Bernardin Arnason, principal contact centre analyst at Frost &amp; Sullivan and author of the report, \u201c<em>Enreach has assembled a broad portfolio of Smart Contact solutions that covers UCaaS, mobile convergence, cloud PBX, contact centre, and white label service provider platforms, all enabled with AI. This gives the company deep reach into small and midsize businesses, contact centres, and service providers, with unique value propositions for all.<\/em>\u201d<\/p>\n<p style=\"text-align: justify;\">These are just some of its findings. In the full report you\u2019ll find Frost &amp; Sullivan\u2019s view on <strong>the main trends in the EMEA market in 2026, what companies now expect from contact centre software<\/strong> and <strong>the strategies being used to maintain AI governance<\/strong>.<\/p>\n<a href=\"https:\/\/enreach.es\/en\/frost-radar-report-contact-center-software-emea-2026\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58668 size-full\" src=\"https:\/\/enreach.es\/wp-content\/uploads\/2026\/11\/banner-informe-frost-radar-enreach-CX-EMEA-2026-ENG.png\" alt=\"Download the 2026 Frost &amp; Sullivan Frost Radar report about CXP in EMEA\" width=\"650\" height=\"250\" srcset=\"https:\/\/enreach.es\/wp-content\/uploads\/2026\/11\/banner-informe-frost-radar-enreach-CX-EMEA-2026-ENG.png 650w, https:\/\/enreach.es\/wp-content\/uploads\/2026\/11\/banner-informe-frost-radar-enreach-CX-EMEA-2026-ENG-300x115.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2><strong>CONCLUSIONS<\/strong><\/h2>\n<p style=\"text-align: justify;\">If your company works in the contact centre industry, the Frost Radar\u2122 is an essential read to understand the <strong>current and future state of the market<\/strong> and to see the analysis of the <strong>leading customer experience solutions<\/strong>.<\/p>\n<p style=\"text-align: justify;\">We would like to thank <strong>Bernardin Arnason and the whole Frost &amp; Sullivan team<\/strong> for producing this report and recognising the innovation in our solutions.<\/p>\n<h2><strong>REQUEST INFORMATION ABOUT OUR CONTACT CENTRE SOFTWARE<\/strong><\/h2>\n<p style=\"text-align: justify;\">Our contact centre platform, <a href=\"https:\/\/enreach.es\/en\/customer-engagement\/cloud-omnichannel\/\" target=\"_blank\" rel=\"noopener\"><strong>Enreach Omnichannel<\/strong><\/a>, helps customer service teams and customer-focused businesses to <strong>optimise operational efficiency<\/strong>, <strong>automate without complexity<\/strong> and <strong>get greater value from their investment<\/strong>. Just fill in this form and one of our experts will get in touch to advise you personally.<\/p>\n<div id=\"formulario\" class=\"hs-form\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"eu1\",\n    portalId: \"25868881\",\n    formId: \"37d106ea-e12c-4300-8491-f82296dc2405\"\n  });\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Frost &amp; Sullivan has published the Frost Radar\u2122: EMEA Customer Experience Platforms, 2026. In this edition of the CXP Frost Radar\u2122 (Customer Experience Platforms), the firm independently assessed 21 companies and recognised us as a provider driving innovation. The report opens with a look at the CX market and points out that it keeps growing&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/enreach.es\/en\/blog\/frost-radar-2026-enreach-innovators\/\" title=\"Read Frost Radar\u2122 2026 recognises Enreach as a provider driving innovation in customer experience\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":20,"featured_media":58640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[2141],"tags":[],"class_list":["post-58667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frost Radar\u2122 2026 recognises Enreach among CXP Innovators<\/title>\n<meta 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