This double line of business forces Motorflash to have not only a quality customer service but also to analyze data of primary importance for the growth of the company and the satisfaction and loyalty of its current customers. The large number of calls and messages received every day, as well as the management of the portals of their users required the implementation of a solution that would allow the customization of services to each of their customers, combining flexibility with mobility and a multi-site system.

The five key answers that every businessman wants to know

9,000 dealerships are part of the second-hand car portal motorflash.com. This figure gives an idea of the hundreds of calls that Motorflash receives every day from users from different points in Spain. These calls provide valuable information for the company so that it can improve its service and customize customer service by extracting and analyzing the data.

“Knowing how many calls I have, who calls me, what I want to buy, what business consultant has answered the call and how it was answered are key questions for a service company, but the answers are not easy to obtain,” explains Nicolás Fernández de Cuevas, Managing Director of Motorflash. The answers to these five key questions can be obtained with the Cloud Contact Center of Masvoz. This advanced cloud telephony solution allows you to get the statistics and details of each call, as well as manage the incoming calls quickly and in a personalized way. “Masvoz has made us a custom suit that solves our problem and that of 9,000 car dealerships in this country,” Fernández says.

Improving communications in the company

In order to improve internal communication and between Motorflash locations, the Virtual PBX allows a unified communications service in the cloud, with a control panel with access through the Internet, different telephone lines and unlimited fixed and mobile extensions that facilitate the making and management of calls, as much for the employees as to the providers of the company.

Marketing and loyalty through a Push SMS service

For an online portal formed by 9,000 car dealerships from all over Spain, applications such as meeting confirmation, automatic notices or contract processes confirmation is key to customer satisfaction. Masvoz’s Push SMS mobile messaging platform enables text messages massive or individual sending to mobile telephones making possible that communications with customers, providers or employees are agile and instantaneous. In this way, the interaction in real time, both inside and outside the company, is assured.

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Barcelona Barber Shop was born in April 2014 with a unique barbershop in Barcelona. In just three years, the company has multiplied its growth with the opening of five new stores and employing 45 professionals from the barbershop and men’s hairdressing salon. 

The barbershop network understands the service to its customers as an experience that goes far beyond the treatment itself in the premises; it starts at the moment when the client contacts one of their centers. To offer an excellent and unique service from that first moment, Barcelona Barber Shop needed all its barbershops to work in a network, so that incoming calls could be attended from any of its premises. On the other hand, this network of barbershops had another very important need to cover: identifying the telephone number of the customers who were calling to book an appointment and be able to automatically access their file.

Advanced call distribution system to offer personalized attention

To handle incoming calls from any of its barbershops, Barcelona Barber Shop hired the Virtual PBX of masvoz. Thanks to this service, it has 6 telephone lines (one per local), 9 IP terminals and 9 IP extensions. In addition, masvoz made an integration of the Virtual PBX with the company’s ERP via webservices in order to manage the calls based on previously defined criteria.

On the other hand, thanks to the SMS Push service in the cloud, Barcelona Barber Shop sends messages to remember appointments to its customers. The service of masvoz allows remembering every half hour what are the reservations of each one of the barbershops and sends a message to the mobile of the clients remembering the appointments to them of automatic form.

More than 95% of incoming calls answered

Thanks to the Virtual PBX, Barcelona Barber Shop handles more than 95% of all incoming calls with a waiting time of only 10 seconds, thus improving its accessibility. In addition, the integration of this intelligent telephony solution with corporate systems has allowed linking telephone calls with the file of each of its customers.

We speak the new language of telephony

An effective communication between companies and people, people and companies. A way to enrich relationships. At masvoz we offer business communication solutions that strengthen ties and help grow with flexibility and efficiency. Communicate more and better. Because there is no intelligence without service. Because we are a different operator.

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It belongs to the Eurostar Mediagroup group of companies, allowing them to be up-to-date in all areas of innovation (in technology, methodology and fields of study). Its objective is to apply this innovation to its studies, in order to increase its added value and thus offer an advanced service for its clients.

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