Companies trust in cloud communications

Cloud-based communication and collaboration systems are experiencing rapid growth in European business sector, largely driven by the growing adoption of BYOD (Bring Your Own Device), as well as by it numerous benefits, as rising efficiency and saving costs for organizations.

Flexibility and security, key factors

A recent study conducted by the consulting firm Research and Markets analyzes the growth of IP telephony services and UCC services, and the factors which are driving this trend, trying to provide valuable information about how to compete in this market in the best possible way, in terms of evolution. This report, accessible in the consultancy firm website, provides market projections in terms of both users and revenue, coming to three conclusions:

• On the one hand, this analysis notes the rapid growth in the European business sector which IP telephony and unified communication and collaboration services (UCC) are experiencing. At the same time, this market is creating opportunities to European and international suppliers of efficient next generation solutions.
• As far as users, small and medium enterprises (SMEs) are quickly betting on IP telephony and UCC services, because their budgets, knowledge and number of employees are more modest, which allows them to take profit of their investments much earlier.§  Third, the advent of architectures based on PBX is driving the adoption of cloud-based communication services among large enterprises too. It is mainly motivated by the research of a major security and flexibility when customizing and integrating communication solutions with their own business tools.
• Third, the advent of architectures based on PBX is driving the adoption of cloud-based communication services among large enterprises too. It is mainly motivated by the research of a major security and flexibility when customizing and integrating communication solutions with their own business tools.

In Spain, masvoz, leading company, offers small and medium-sized enterprises a flexible and efficient telephone system, through virtual PBX, without limits nor minimum contract duration, calls are up to 80% cheaper, and calls among extensions and offices are free.