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In the cloud communications market, cloud technologies continue to gain ground as one of the fundamental and most advanced pillars of cloud computing. Today, workers can efficiently perform their tasks from any location and through any device, connected to each other and with the company, and safely.
Meanwhile, cloud communication platforms integrate new voice, messaging and video functions and technologies directly into applications, giving organizations increased productivity and competitiveness through greater flexibility, scalability and agility, and a remarkable cost savings.
On the other hand, communication with customers has become easier and more efficient based on integration with social, mobile and online communication systems. All this without forgetting that the cloud communications market, that is, enterprise cloud telephony, facilitates organizations that can create and deploy VoIP, Unified Communication and Collaboration (UCC / UCaaS) solutions, Interactive Voice Response (IVR) and Web Real-Time Communication (WebRTC).
Cloud Communications Market
For all of the above, the cloud communications market has been on the rise for years and will continue to grow even more intensively over the next decade and globally, as concluded by the study “Cloud Communication Platforms Market: Global Industry Analysis and Opportunity Assessment 2017-2027,” prepared by market research firm Future Market Insights.
This report reveals how BYOD trends have increased and thus also demand for cloud communications platforms. But the main factors driving this growth are three, although not the only ones:
- Significant cost savings.
- The rigid nature of traditional communications.
- Growing demand for customer-centric solutions.
On the other hand, Future Market Insights also identifies a number of factors that continue to act as a “major brake” on the development of cloud communications platforms:
- Third-party dependency for cloud services.
- Security and privacy issues associated with the cloud.
Of particular interest is the market classification of cloud communications platforms in this study based on the solution, service, implementation type, end user, and other criteria.
And with regard to the sector’s future prospects, North America will continue to dominate the picture, followed by Western Europe, although Asia-Pacific and Japan will experience the most significant growth. By contrast, the regions of Eastern Europe, Latin America and MEA will experience more moderate growth.
In conclusion, this study is a report that provides firsthand information on the qualitative and quantitative situation of the cloud communications market, its changes, its segmentation, its trajectory and perspectives for the next decade.
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