59% of all workflows in the cloud will be delivered as software as a service (SaaS) by the end of this year, according to the Cisco Global Cloud Index for the 2013-2018 period. But, why do companies decide on SaaS? With more than 80% of your hosted and managed cloud performance application, organizations no longer depend on legacy systems for their operations.
In addition, according to BetterCloud data, 73% of organizations say that almost all their applications will be SaaS in 2020. In fact, more and more developers think their applications directly for the cloud in SaaS mode. Therefore, it is estimated that this figure reaches 86% in 2022.
SaaS technology helps expand the corporate ecosystem with a number of new easy-to-use and manage applications and allows business leaders to save costs on special device investments, since all data is online. Moreover, these applications can be integrated with third-party solutions and generally have an open API access to create personalized connections, thus improving growth forecasts.
Why Do Companies Change their Operations to the cloud?
- It is more economical compared to your legacy systems.
- Reduces your operational costs.
- It allows them to maintain a consistent work process.
- It allows collaboration in large and decentralized teams.
- Saves the necessary time for configuration and training.
- It facilitates access to data.
- It is optimized for mobile devices and is independent of the devices they use.
- Facilitates the connection between applications.
- Reduce (or eliminate) the update load, maintenance and data backup.
- Keep them in line with trends.
Artificial Intelligence and Machine Learning, Trends in 2018
More and more SaaS products adopt artificial intelligence and machine learning. As implementation costs decrease, more SaaS providers will benefit from the advantages offered by these solutions. Data analysis is, after all, one of the key areas of SaaS technology and artificial intelligence will allow the effective processing of data quantities that were not possible a few years ago. This, for example, can lead to a true marketing revolution, since AI can (and in many cases already is) used in areas such as dynamic pricing, automatic A / B testing, intelligent chatbots or predictive analytics.
What to Expect From the SaaS Market in 2018?
The distinctive advantage of SaaS technologies compared to physical facilities is their applicability in mobile devices. According to Statista, more than 60% of the world’s population in 2016 possessed and actively used a smartphone, and experts trust that this number will increase by at least 1/3. The logical consequence of a society dominated by mobile devices is that users become intolerant of the poor mobile experience and the lack of native applications, and even 61% of them probably leave a site that is not responsive.
Unlike on-site solutions and where everything comes down to the product, SaaS systems are flexible and allow users to combine features and functionalities in a variety of ways. In 2018, the systems will be more flexible and open to all kinds of unique experiences for each user, allowing companies to create customized applications.
In conclusion, SaaS technology is surpassing the leading position in B2B worlds. In 2017, it adopted its good modernized marketing habits, mobile functionality and personalization. In 2018, forecasts point to more and more companies using SaaS; in fact, it is estimated that more than 60% of companies move to the cloud. Meanwhile, according to the report, this growing demand will motivate investors to finance important technological innovations, and the SaaS market will continue to grow.