Business Mobility Increases the Productivity of Companies by 84%

Business mobility has the potential to be the most transformative trend in business affects all employees and customers and helps organizations that successfully implement mobile initiatives become more competitive and successful. In fact, according to the report ‘2018 Enterprise Mobility Outlook’, prepared by Clearbridge Mobile, business mobility increases 84% the productivity of companies.

In 2020, according to data in this report, the work force of the organizations will be mobile. Worldwide, remote workers will reach 1.75 billion and will represent 42% of the mobile workforce. In addition, the global business mobility market will have a value of 140 billion dollars.

Mobility Initiatives, Priority for Companies

Business mobility solutions are a priority for more than 73% of companies in the United States, Canada and the Asia Pacific region (APAC). Thus, in 2018, budgets destined for mobility are expected to increase by 10% with respect to 2017.

According to the report, in the last 12-18 months, organizations have invested in different mobility solutions: 60.8% in the development of mobile applications; 44.6% in mobile and business security; 44.6% in mobile connectivity; 43.8% in mobile device management (MDM); and 36.2% in applications ‘Bring Your Own Device’ (BYOD).

Business Mobility Has Proven Profitability

62% of IT leaders with a well-defined mobility strategy get a return on investment in 12 months or less. In addition, the average ROI reported by organizations in business mobility investments is 150%.

According to Clearbridge Mobile, companies that achieved their business mobility goals generated new revenue sources 35% faster than companies that only focused on individual productivity needs.

Main Challenges of Business Mobility

The development of business mobility applications brings great benefits, but also involves a series of challenges that are facing and will be faced by organizations in the short and medium term. For example, it is necessary to improve the design of user experience, quality assurance or security oriented to mobile devices. In this last point, precisely, according to a TechValidate survey, 45% of companies mention security as one of their main challenges for the development of business mobile applications.

“Mobilizing” the Company: Recommendations to Move Forward

While enterprise mobile security can be a complex problem to address, there are several areas of focus that can lay the foundation for protecting sensitive data and systems. If a company is using a BYOD model, for example, a mobile device management (MDM) solution is essential, as these solutions create a test environment for enterprise applications, allow compliance requirements to be established, and data to be erased remotely, among others.

On the other hand, the companies that facilitate the devices have much more control over the employees that can access them and limit their use. In this sense, the ideal solution is to formalize the security strategy of business mobility applications at the beginning of their development, instead of proposing possible solutions in later stages.

In addition, it is easier to limit the types of devices in the company, something that cannot be controlled in consumer-oriented applications. This means that organizations can determine which devices and operating systems are compatible for employees to perform their tasks.

Conclusions

The ‘2018 Enterprise Mobility Outlook’ report produced by Clearbridge Mobile draws five main conclusions:

• Clients and workforces are increasingly mobile and companies must adapt to this change.

• Business mobility and mobile applications geared towards customers and employees are a key priority for 2018.

• The first companies to use business mobility applications among their employees have seen a positive ROI as a result of their mobile initiatives.

• The main challenges for business mobility initiatives include the management of available resources, the integration of legacy systems, security and the satisfaction of demand for mobile applications.

• Companies must adopt a strategy that aligns with the objectives of the organization, has a purpose and is focused, and supports a broader mobile vision.