4 min
Does this day sound familiar?
You sit down at your desk, determined to make progress on that important task. You’ve only been focused for 20 minutes when the phone rings. An unknown number. It might be a potential client, so you pick up. It’s a sales call.
You get back to work. You open a document, try to pick up where you left off… and the doorbell rings. A delivery for the office. You get up, take it, and carry on.
You try to refocus, but a colleague stops by your desk to ask something. Two chats are waiting. A meeting in an hour that you can’t reschedule. Then it hits you: it’s 12 noon and you haven’t made it halfway through your work.
While many studies focus on automating repetitive tasks to boost productivity, few address what really gets in the way: distractions. The small interruptions that, added together, cost us more time than we realise.
One researcher who did take the time to study the true cost of these interruptions was Gloria Mark from the University of California. In her study, she found that it takes us an average of 23 minutes to regain focus after each interruption. And we usually try to make up for it by working faster… at the expense of increased stress, frustration, and mental fatigue.
Today, most people have come up with their own methods for getting through urgent tasks—some lock themselves away in meeting rooms to avoid interruptions, others switch to “busy” mode to block out the constant stream of chats and calls.
But what if there were a smarter way to protect your focus?
RETHINKING COMMUNICATION AND COLLABORATION IN 2025
Based on that idea, we’ve created a personal assistant with a clear mission: to help you protect the most valuable thing you have at work—your time.
This is how Shomi was born—an AI-powered assistant integrated directly into Enreach Contact, our communication and collaboration platform that brings together telephony, chat and video calls.
This launch is part of a clear vision: to democratise artificial intelligence and make it available to businesses of all sizes.
A vision recognised this year by consulting firm Frost & Sullivan, who awarded us the Transformational Innovation Leaders 2025 prize.
If you’ve been in the business world for over a decade, you’ll know that business telephony has come a long way. Features like call queues, mobile device integration, call recording or real-time reporting have become the norm.
But some things remained exclusive to large corporations—automations, and since the ChatGPT boom, virtual assistants.
Today, the game has changed, and anyone in any company can now benefit from AI in their everyday work.
WHY IS SHOMI UNIQUE?
Don’t be fooled: Shomi is not just another copilot. It doesn’t take over your screen or act without permission. Its purpose is the opposite.
We named it “show me” because its goal is simple: to help you prioritise tasks and stay focused.
How exactly does it do that?
1. ANSWERING CALLS FOR YOU
When someone rings your extension, instead of dropping everything to pick up, you can activate Shomi.
With a voice as human as yours, it will find out the reason for the call and show it to you—so you can decide whether to answer, hang up, or forward it to a colleague or your voicemail.
2. SUMMARISING KEY POINTS FROM A CALL
If you take the call, you can enable real-time transcription so Shomi can take notes for you while you stay fully engaged in the conversation.
At the end, you’ll receive a summary of the discussion and the next steps. If needed, Shomi can also translate the content and send it to you by email.
3. TAKING NOTES IN FACE-TO-FACE MEETINGS
Like any good personal assistant, you can also rely on Shomi during in-person meetings.
It records and transcribes in real time, and once the meeting is over, you’ll receive a summary in chat with everything discussed and a list of next steps. You can also ask Shomi to translate it and send it to you via email.
4. SUMMARISING YOUR VOICEMAIL MESSAGES
Still checking voicemail manually? Not anymore.
Shomi can summarise all your voicemail messages so you can quickly read them in chat within Enreach Contact—saving you valuable time.
AI THAT EMPOWERS EVERY WORKER
The pressure to “be on top of everything” creates an invisible strain that directly affects our productivity.
Shomi was created to break that cycle. To support workers by helping them stay focused.
When a call comes in, Shomi answers and tells you why they called. If you’re in a meeting, it takes notes and summarises the next steps. If you can’t check your voicemail, it summarises it and sends it to you via chat.
That feeling of having someone by your side, an extra pair of eyes—it’s called peace of mind. Your personal assistant takes care of the daily workload and reduces operational stress.
“With tools like Enreach Contact and Shomi, it’s now possible to streamline daily operations, reduce workload, and help employees focus on higher-value tasks.”
Alfred Nesweda, Managing Director at Enreach
TRY IT NOW ON ENREACH CONTACT
Shomi is already available to all Enreach Contact desktop users until 1st July. What are you waiting for?
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