3 min
There is no doubt that the cloud concept is increasingly popular among large and small companies, but there is still a large amount of misinformation about the different types of clouds and their compatibility for various organizations. So, what are the options when it comes to UCC in the cloud and how to know what is right for different clients?
How Do Users Choose Between Private, Public Or Hybrid?
According to a new research report by Global Market Insights, the UCC (Unified Communications and Collaboration) market will surpass 57 billion dollars by 2024. The growth is attributed to the increase in mobile devices and the greater adoption of BYOD (Bring Your Own Device) in all companies worldwide.
In particular, it is predicted that the cloud-based UCC market will experience significant growth between 2018 and 2024 due to the increasing adoption of cloud technology in different industries, from IT and telecommunications to financial services, healthcare and the public sector.
The choice is more complicated when it comes to commercial communications that require a high quality of service and, often, the ability to integrate with other applications of the corporate network.
Private, Public Or Hybrid Cloud
The most affordable option at this time is the ‘public’ cloud, in which a company shares basic VoIP-based telephony services, although these services are only voice, so the essence of “unified” communications is devalued because the communications element is not connected to the rest of the IT network.
At the other extreme is the ‘private’ cloud, where a customer’s data, servers and software are housed in a dedicated private data center. Therefore, it offers a higher quality of service, greater security and flexibility to personalize IT.
Another possibility is the ‘hybrid’ cloud, a cross between the two, where an organization may wish to retain some of its local communications services and host some in a ‘private’ or ‘public’ cloud.
Communication Choices Raise More Questions Than Answers
On the one hand, it is great to offer options to consumers. But this can sometimes create more questions than answers.
While the public cloud UC is very attractive for start-ups in urban areas where bandwidth is reliable, for organizations that have remote sites or workers in different locations it may be more convenient to implement a private or hybrid cloud solution.
The problem with the voice is that, because it is in real time, it requires a high level of guaranteed quality of service to operate at an acceptable level. If a company wants to add video, collaboration and desktop sharing, then the public cloud may have difficulty supporting it.
The CX Factor In Communications With Customers
For organizations with more demanding clients, the private UC-based cloud offers them greater built-in resistance because they have their own resources in a modern and secure data center. Compared to a local installation that can be distributed on different sites, the private cloud offers the opportunity to centralize all IT in a site, making it easier to maintain, manage and integrate the company’s communications with other complementary applications such as accounts or customer databases.
Alignment Of Communication Technology With Business Objectives
Reaching a decision on what type or combination of UC in the cloud should be recommended will always depend to a large extent on the organization and its needs. Therefore, it is essential to know the objectives of each company.
If it is client-oriented, resilience should be a priority, as is the ability to customize multi-channel contact by integrating with other client-centric applications. In this scenario, the private or hybrid cloud would be the best option.
At the other extreme, a public offering of VoIP may be attractive for new companies, although it is advisable that they weigh costs over time, as it could be more cost-effective to suggest the private cloud using the possibility that offer some pay-per-use providers.
Choose Scalable Technology Solutions
Of course, customers’ needs could change at different stages of development. However, whatever their size or objectives, it is essential to use a solution and a provider with solutions that allow scalability. Regardless of whether prescribed in the facilities, private, public or a combination, the unified communications solution in the cloud should always offer organizations the opportunity to test a range of possibilities at each stage of their growth.
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