2 min
Digital transformation is having a noticeable impact on businesses around the world; the adoption of technology and practices that support it is improving and streamlining business, while favoring and driving the growth of companies. Thus, most of the organizations that invest in digital transformation are ahead of their direct competitors. This is the main conclusion reached by the report “Keeping Score: Why Digital Transformation Matters” carried out by Coleman Parkes in collaboration with CA Technologies, which highlights the enormous impact of digital transformation on business.
The results of digital transformation are already concrete
This research also introduces the BIS (Digital Transformation Business Impact Scorecard), a world ranking of countries and industries elaborated from 14 key performance indicators and whose results clearly indicate that digital transformation is paying off with tangible benefits:
- 74% of respondents report improvements in customer experience.
- 76% report improvements in digital outreach.
- 33% see an increase in market speed.
- 40% reported an increase in customer satisfaction.
- 37% state that revenues from new businesses have increased.
Main benefits of digital transformation in companies
According to Otto Berkes, CTO of CA Technologies, “this study demonstrates the strong connection between business results in Spain and the technologies and practices on which digital transformation is based. The growing importance of the customer experience is pushing technology, and especially software, to the core of the business model of all companies and this cannot be ignored. “
The top 5 benefits that digital transformation brings to organizations are:
- Greater cost reduction thanks to the introduction of cloud-based solutions and technology solutions in general.
- Improved financial performance and profitability. Specifically, companies implementing technology solutions have experienced 39% growth in revenues and have improved their time-to-market by 21%.
- Employees are 39% more efficient, more productive, take less time to make decisions and are more satisfied.
- The customer experience is improved. In fact, customer retention levels have risen by as much as 33%.
- Technological transformation facilitates companies to recruit the best talent, as specialized professionals are attracted by the job opportunities offered and by the corporate culture itself.
Thus, thanks to the impact of digital transformation, companies from all over the world surpass their competitors and increase their competitive capacity.
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