5 trends in the process of digital transformation in companies

In the midst of technological revolution, with the digital dominating in each of the sectors of the economy, as companies become digital, their people and their cultures must also be digital. However, while technology is the engine of this transformation, it is people, not just technology, that will transform organizations into the future.

It is precisely those actors who have been able to understand the need to build a global and integrated digital culture that maintains the primacy of people, those who have managed to gain a competitive advantage, and those who are marking the way towards the creation of new high-performance corporative cultures in which people are constantly learning, creating new solutions, and questioning the prevailing status quo by pushing change.

This is the great conclusion reached by the latest report by Accenture under the title “People First: The Primacy of People in a Digital Age”, a report that also defines digital culture and talent as the two key differentiators for a business environment that is becoming more digital and more competitive.

Accenture points out that the true leaders of the digital age know that success depends on people, being vital the ability to understand the changing needs and behaviors of customers. But the most decisive factor will be the ability of a company to develop its corporate culture, not only in order to take advantage of emerging technologies, but more importantly, to adopt the new business strategies that drive those technologies.

This study, which the company itself defines as a “counterintuitive critical message,” becomes mandatory reading for business leaders around the world while proposing some key ideas to help these organizations achieve success in their process of transformation to become a digital business.

In this sense, Accenture’s “People First” study proposes five key trends that will define the digital transformation process over the next few years:

1. Intelligent automation.
2. The greater adaptability of the workforce.
3. The development of new technological platforms.
4. Predictable disruption, that is to say, the ability to anticipate the changes that are to come.
5. Digital trust, strengthening relationships with customers through ethics and security.

Thus, Accenture bet in this work by the maxim “people first” and by the unique character of each organization (“every business is a digital business”); the key is to reinvent the organization and culture within it to drive innovation, change, and business to the next generation.