3 common mistakes when using a predictive dialer

Level: Intermediate

All predictive dialers promise to increase response rates and therefore conversion rates, but few actually have the capabilities to deliver on this promise.

As the saying goes, “every teacher has his or her own way”, so each provider uses their own algorithm to make the predictive dialer work, and it is this that will determine the success of your campaigns.

As well as understanding how your provider’s autodialer is configured, you should also be aware of its limitationsand ensure that it does not fall into the following pitfalls:

1. INABILITY TO CONFIGURE THE AUTODIALER

When using a predictive dialer, it’s quite common for prospects to pick up the call and not hear the operator’s voice. This can cause prospects to hang up before the agent has a chance to speak.

Did you know that for a predictive dialer to work effectively, you need a team of at least eight agents with a long list of leads? No matter how good the software you use, if you don’t meet these requirements, it won’t work optimally.

While some auto-dialers allow for minor adjustments to try to mitigate this silence, the best solution is to have software that includes both of the most popular types of dialers.

2. INABILITY TO MONITOR CALLS IN REAL TIME

Real-time quantitative data is important, but so is qualitative data.

If you’re monitoring the performance of a campaign in real time and there’s an agent who’s not converting leads, it’s incredibly helpful to be able to listen to their conversation live to give them specific guidance on where they can improve.

3. INABILITY TO CUSTOMISE CAMPAIGNS

Not all campaigns are the same, so you need a dialer that allows you to create campaigns tailored to different stages of the conversion funnel.

This is why it’s crucial to be able to customise the template of a campaign and, once it’s ready, change the caller ID, set the preview time for customer details, determine when a callback should be made if the lead doesn’t answer, and so on.

FINAL THOUGHTS

In summary, to maximise the effectiveness of your predictive dialer, it’s important to ensure that the software you use allows for flexible configuration, real-time call monitoring and campaign customisation.

These features will not only improve the efficiency of your agents, but will also increase conversion rates and therefore the success of your campaigns.

Knowing all the features of your predictive dialer and understanding its limitations can mean the difference between a mediocre campaign and a highly effective one.

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