3 automated telemarketing dialers to make your life easier

Level: Beginner

There are more and more types of automated dialers on the market, and it’s not surprising! There’s already enough pressure in call centres to manually dial every number on a list.

With hasty dialing errors and large numbers of calls going to voicemail, getting through to a customer and converting them can seem like an impossible mission.

Although it takes longer today to transform leads into customers, automated dialers can help increase the amount of time agents spend talking to the prospect and therefore improve the conversion rate.

Depending on the type of telemarketing campaign you’re running, here are three types of dialers that cover the most common needs.

1. BASKET DIALER

Suitable for:

• Businesses that are training new agents.
• Telemarketing campaigns focused on contacting specific prospects.

This dialer presents the agent with a personal ‘basket’ of leads before each call. Based on their own criteria, they click on the lead with they want to initiate the call with. Once the call is complete, the agent must repeat the process to speak to the next prospect.

When are leads assigned? The person responsible for setting up the campaign assigns them to each agent.

2. POWER DIALER

Suitable for:

• Telemarketing campaigns focused on qualified leads and/or a longer list of leads to call.

It works differently to the previous ones because it dials numbers sequentially. This means that when it detects that an agent is no longer on a call, it starts to dial the next number on the list.

Depending on the campaign settings, the agent will either have a window to review the lead’s information or speak directly to the lead without pausing.

3. PREDICTIVE DIALER

Suitable for:

• Companies with 8 or more agents who want to maximise agent productivity.
• Telephone sales campaigns focused on cold leads and/or a long list of people to call in a short period of time.

This latest dialer is designed for a completely different scenario. The main difference is that this auto dialer has a predictive algorithm that takes into account: the number of available agents and the history of answered calls.

If your records show that 30% of calls are unanswered, the dialer will take this into account and call more leads.

For example, if we have 10 agents, the auto dialer will contact 13 leads to ensure that no agent goes unanswered.

It may happen that all 13 prospects respond this time. If this happens, the dialer will disconnect the three calls, adjust its settings and automatically redial when an agent becomes available.

Similar to the sequential dialer, we can also configure the predictive dialer to leave a window of time between each call for the agents.

Want to see how each dialer works in detail? Our experts are always available on +34 900 670 750 or in the chat below.