Advantages of cloud communications vs. traditional communications

The cloud is already fully integrated into most IT structures of enterprises and organizations that run applications, store and process data and information, or host other platforms. Thus, the advantages of cloud communications are already a quantifiable reality that helps drive business growth while reducing operational and investment costs.

To date, 9 out of 10 companies have applications in the cloud, or plan to have them over the next three years. Thus, the Cloud Computing market is emerging as a big business that will reach an estimated value of 241 billion dollars by 2020, 23% more than in 2014, thanks to the advantages of cloud communications.

This leads to an obvious growth trend that is by no means unexpected as the cloud is bringing significant benefits to businesses. But since, for security reasons, not all the infrastructure can reside in the cloud, hybrid models are rapidly becoming widespread.

Advantages of cloud communications

Enterprise cloud telephony offers a cost-effective and flexible solution for companies to experiment, deploy and scale new services; allows to operate in a mobile and remote way, and offers small businesses the opportunity to access services that were traditionally very expensive, under a pay-per-use model.

With this, companies, regardless of their size or sector, are able to grow more easily, quickly and efficiently, without being tied to specific locations, expanding around the world and expanding its customer base.

Another of the advantages of cloud communications is that the cloud environment enables companies to explore new formulas that promote mobility, flexibility and, ultimately, more cost-effective alternatives to traditional telecommunications. With employees and services now distributed around the world, they are able to ensure profitable communication with customers and suppliers as well as among the members of the organization.

Thus, investment in global unified communications services increases relentlessly, helping to increase flexibility, agility and collaborative productivity, whether in contact centers, applications or conferencing services.

In addition, the migration of communications to the cloud is especially beneficial to smaller companies because they reduce the total cost of ownership by minimizing the initial outlay on physical equipment and infrastructure

In short, adopting a cloud communications strategy democratizes the rules of the game and multiplies the competition, allowing a wide range of global and national global communications services to be more accessible.