Emerging Trends in Enterprise Mobility

For a long time, enterprise mobility solutions, although they have been part of the strategy of many organizations, have been relegated to the background, with sometimes delayed initiatives, being considered as minor projects or, at best, complementary. However, it is now when mobile projects are becoming a real priority. Emerging trends in enterprise mobility are mainly due to an incessant increase in competitiveness.

Large companies are no longer just competing with other large companies, but also increasingly small start-ups, more agile, innovative, faster and less bureaucratic, giving priority to mobile products and services, and that have mobile employees just a button away.

Thus, it is clear that in the current market, companies must give absolute priority to enterprise mobility solutions and strategies if they do not wish to risk losing a significant market share.

Emerging Trends in Enterprise Mobility

The “Trends in Enterprise Mobility 2017” study conducted by ClearBridge Mobile, provides a global view of emerging trends in enterprise mobility, while revealing the challenges companies face in adapting to a mobile ecosystem in rapid evolution.

In this sense, ClearBridge Mobile points out that enterprise mobility is fast becoming a priority for large organizations, both focused on the employees themselves and focused on customer service, so that companies now understand mobile innovation as a key competitive factor for the future of their business.

Some of the emerging trends in enterprise mobility during 2017 and that will develop from this and subsequent years are:

• The mobile applications market represents 60% of the total time invested; almost two out of every three minutes of the users dedicated to applications, are made on mobile applications.

• It is estimated that the enterprise mobility market will continue to grow steadily reaching 140 billion dollars by 2020.

• By 2020, an estimated 42% of the global workforce is mobile.

• By the end of 2017, demand for enterprise mobile applications will have multiplied by five.

• 42% of organizations expect to increase their investments in mobile applications.

• 80% of enterprise mobile apps are abandoned after first use.

• Security and privacy continue to be a major concern in the area of enterprise mobility.

In order to avoid the risk of falling into obsolescence, mobility is now crucial for companies, a transformative trend that will help organizations become much more competitive in a market undergoing constant change and evolution. Walking towards greater efficiency, connecting more and better with an even broader customer base is the goal of companies now recognizing mobile innovation as a key competitive factor.