How to prioritise leads with an autodialer to increase conversions

Level: Intermediate

The easiest way to increase telemarketing conversions is to prioritise leads further down the conversion funnel, and the best way to do this is to automate the prioritisation of these leads directly from the autodialer.

The most advanced diallers on the market allow us to create a logic that is automatically and systematicallyapplied to build the contact list for a campaign.

Here are the essential prioritisations that any autodialer should have to maximise conversions:

1. PRIORITISATION BASED ON LEAD STATUS

The dialler should be able to prioritise leads based on their status. The main statuses to prioritise are:

1. Unsuccessfully contacted leads who call back.
2. Leads that we have scheduled for a call on the same day.
3. Unsuccessfully contacted leads.
4. Remaining leads on the list (sorted by priority and date of creation).

Following this priority order, the system allows us to work with leads we have already spoken to or tried to speakto before exploring new horizons.

2. PRIORITISATION BASED ON LEAD PRIORITY

When we create an Excel spreadsheet of leads, we can assign each lead a number from 1 to 10, for example, based on how confident we are that they will convert to a customer. The higher the number, the sooner the dialler will call them.

If there are two prospects that we have tried to call unsuccessfully, the autodialer will prioritise the one with the higher assigned score.

This ensures that we speak to the leads most likely to convert first, preventing them from cooling off.

3. PRIORITISATION BASED ON LEAD CREATION DATE

The last parameter the dialer needs to consider is the date the lead was uploaded to the system.

If we create 50 leads on Monday and 50 on Wednesday, the ones created on Monday will be called first (unless the previous two rules indicate otherwise).

This prevents prospects from cooling off and also ensures that we do not leave any old leads unreached.

FINAL THOUGHTS

The criteria agents use to process their prospect lists may not be the most appropriate. By making these adjustments, we ensure that we are following the best strategy to increase conversions.

By prioritising contact with leads we have already spoken to, calling those with the highest conversion potential first, and ensuring we leave no leads untouched, we can optimise the conversion funnel and acquire more customers.

The autodialer will generally follow this logic, but sales reps can always stop the autodialer if, for example, a new lead is acquired and immediate contact is required.

For repetitive tasks, it is best to rely on as much automation as possible to ensure better results and allow agents to focus on their pitch and listening to the person on the other end of the line.

WANT TO MULTIPLY THE RESULTS OF YOUR TELEMARKETING CAMPAIGNS?

Contact our experts on +34 900 670 750 or chat with us to try the Outbound By Enreach autodialer.