WebRTC and its application to business communications

What is WebRTC

In recent times the term WebRTC is often heard in the field of corporate communications. It is a technology that allows web browsers and mobile applications manage real-time communications natively. Users can make voice calls, video calls or share screens directly from the browser or mobile application without the need to download, install or configure any special plug-in.  

Evolution

The project began in 2011 as an initiative “Open Source” Google’s hand. The standardization work is provided by the IETF (Internet Engineering Task Force) and the W3C (Worldwide Web Consortium), agencies that coordinate Web standards. Throughout the time they have been added or given its support to the various agencies and companies of utmost importance in the world of Internet and telecommunications initiative. In view of the momentum of WebRTC, certain businesses were reluctant, have ended incorporating technology into their products (Microsoft has implemented ORTC supports Edge technology in your browser) or are working to make it (Apple).

masvoz clearly committed WebRTC”

WebRTC in corporate communications

WebRTC has been described as a “game changer” for the world of corporate communications. Doors open to the development of novel applications and services on both the functionality they offer and the fact that supported natively, which facilitates access. Some cases of use are detailed relevant:

• •In a business environment unit, the computer browser becomes a device on which make and receive calls (voice or video) of the corporate user extension replacing or supplementing the physical terminal. •
• In customer service, technology has obvious application in call centers as it allows agents to work from your computer with consequent savings. •
• On the other hand, WebRTC is aligned with the concept of multi-channel customer care, which is to offer multiple channels of communication with the company with the focus on a consistent experience between them user. Companies can include real-time communications on their websites facilitating the interaction of agents with their customers (or potential customers) via voice, video, chat, file sharing…

masvoz clearly committed to WebRTC

Currently it incorporated in its Webphone, which can be used by an agent of your product “Cloud Contact Center” or as an extension of the “Virtual PBX”. In the product development roadmap they are planned new services and features based on WebRTC.